Increase In Sales Research Articles

Innovation and Quality of Business Scale Based on Blue Economy in the Coastal Area of Bilato, Indonesia

Abstract This study thoroughly examines and analyzes the potential of small and medium-sized enterprises (SMEs) involved in Nike fish (Ikan Nike) in the Bilato coastal area of Indonesia. Several aspects are used as indicators to assess the extent of this potential, including innovation, scale quality, and the application of the blue economy concept. The methodology employed is qualitative, also known as interpretative research, naturalistic research, or phenomenological research. The results of this study indicate a significant and positive improvement among the SMEs involved in Nike fish, particularly in terms of innovation, which encompasses product innovation, sales media innovation, and environmental innovation. Additionally, there has been notable development in scale quality, as evidenced by increases in income, sales, and business profits. Furthermore, the SMEs participating in the Nike fish group consistently implement the blue economy concept as a means of ensuring sustainability and balance in preserving the environment in the Bilato coastal area. This approach not only enhances economic value but also contributes to social and ecological benefits.

Legal Recreational Cannabis Sales and Opioid-Related Mortality in the 5 Years Following Cannabis Legalization in Canada: A Granger Causality Analysis

Objective: Little is known about the population-level impact of recreational cannabis legalization on trends in opioid-related mortality. Increased access to cannabis due to legalization has been hypothesized to reduce opioid-related deaths because of the potential opioid-sparing effects of cannabis. The objective of this study was to examine the relations between national retail sales of recreational (non-medical) cannabis and opioid overdose deaths in the 5 years following legalization in Canada. Method: Using time-series data, we applied Granger causality methods to evaluate the association between trends in legal recreational cannabis sales and opioid-related deaths over time. Both sales and opioid deaths grew over time, with the latter exhibiting significant increases following the onset of the COVID-19 pandemic. Results: We found no support for the hypothesis that increasing post-legalization sales Granger caused changes in opioid-related deaths in British Columbia, Ontario, or at the national level. Conclusions: These findings suggest that increases in legal recreational cannabis sales following legalization were not meaningfully associated with changes in opioid-related mortality. Further examination with longer follow-up periods will be needed as the legal cannabis market becomes more entrenched in Canada, but these findings converge with previous work suggesting legalization is not related to opioid overdose mortality and further undermine that hypothesized link as a basis for legalization in other jurisdictions.

Observing the COVID-19 pandemic SOPs and sales performance: Evidence from Khyber Pakhtunkhwa, Pakistan

The quick emergence of the COVID-19 pandemic has shaken the foundations of the world's economy. Notably, women entrepreneurs were significantly in danger of income and sales due to the COVID-19 pandemic, which has had significant economic and social impacts. This study examines the effects of the COVID-19 pandemic Standard Operating Procedures (SOPs) on women entrepreneurs’ sales performance, engaged in home-based activities. The chi-square test of association and linear probability model with interactions were applied to analyze the data collected using a questionnaire from 672 women entrepreneurs. Generally, cloth and cosmetics entrepreneurs reported an increase in sales. However, following the COVID-19 pandemic SOPs negatively affected women's entrepreneurial sales performance. Variations in findings were observed by testing the interaction and heterogeneous effects. The household contextual analysis is crucial for understanding the dynamics of women home-based entrepreneurs in the family and cultural context as they reported an increase in sales volume. The study's findings point to the adaptability, resilience, and multiplier effects of women entrepreneurs who faced economic, sociocultural, and institutional restraints encountered during the uncertain period of the COVID-19 pandemic.

Analisis Hubungan Citra Merk dan Kualitas Produk Terhadap Kepuasan Konsumen Pengguna Kendaraan Listrik di Indonesia

This study aims to analyze the influence of brand image and product quality on customer satisfaction in the electric vehicle industry in Indonesia. A strong brand image and high-quality products are critical factors for electric vehicle manufacturers to build consumer trust and increase sales. In the context of the growth of electric vehicles as an environmentally friendly alternative, this research is grounded in the concepts of customer satisfaction, brand image, and product quality. The study employs a quantitative approach, utilizing a survey involving 154 respondents who are users of two- and four-wheeled electric vehicles. The collected data were analyzed using multiple linear regression to examine the partial and simultaneous effects of the two independent variables on the dependent variable. The results show that brand image and product quality have a significant positive influence, both partially and simultaneously, on customer satisfaction. These findings contribute theoretically to the marketing literature by reinforcing the role of brand image and product quality in enhancing customer satisfaction. Furthermore, the results can be useful for the electric vehicle industry in Indonesia in efforts to improve customer satisfaction through the optimization of brand image and the quality of products offered.

Doubly robust estimation of policy-relevant causal effects under interference

Abstract To comprehensively evaluate a public policy intervention, researchers must consider the effects of the policy not just on the implementing region, but also nearby, indirectly affected regions. For example, an excise tax on sweetened beverages in Philadelphia, Pennsylvania was shown to not only be associated with a decrease in volume sales of taxed beverages in Philadelphia, but also an increase in sales in nontaxed bordering counties. The latter association may be explained by cross-border shopping behaviours of Philadelphia residents and indicate a causal effect of the tax on nearby regions, which may drastically offset the total effect of the intervention. In this paper, we adapt doubly robust difference-in-differences methodology to estimate distinct causal effects on the implementing and neighbouring control regions when they are geographically separable and data exists from an unaffected control region. Our approach adjusts for potential confounding in quasi-experimental evaluations and relaxes standard assumptions on model specification while accounting for geographically separable interference, repeated observations, spatial correlation, and unknown effect heterogeneity. We apply these methods to evaluate the effect of the Philadelphia beverage tax on taxed beverage sales in 231 Philadelphia and bordering county stores. We also use our methods to explore effect heterogeneity across geographical features.

Legal and scientific deficiencies of drug advertisements on German television.

Drug advertising primarily serves to publicize the product and increase sales. The legal requirements in the Therapeutic Products Advertising Act (Heilmittelwerbegesetz, HWG) in Germanyare intended to protect consumers. However, a lack of information about the potentialnegative aspects of drugs represents a risk for viewers. In this study, we analyzed a total of 52 advertising clips for drugs, food supplements, and medical products on public and private German television. These short films in the commercial breaks between the TV programs serve to publicize and advertise products. Furthermore, the corresponding package inserts for the drugs and the content and structure of the advertising clips were analyzed. The clips were compared with each other as well as about the mandatory information according to §4 of the HWG and §11 of the Medicinal Products Act (Arzneimittelgesetz, AMG). The study revealed that a large proportion of the mandatory information was not included in the advertising clips analyzed. Not all legal requirements were met in the package inserts either. Alarmingly, the advertising clips consistently contained only one of the mandatory information pieces, namely, the name of the product. Adverse effects were not mentioned in any advertising clip, and the effects of drugs were only poorly explained, if at all. Overall, scientific content of the advertisements was minimal if at all present. Instead, the airtime was dominated by emotional and attention-grabbing content in the form of a frame story, whereas the potential to educate people about medicines and raise public awareness remains mostly unused. Thus, drug advertisements on German television exhibit substantial scientific and legal deficiencies. In addition, we noted several legal gray zones in advertisements. The deficiencies in drug advertisement quality on television are, unfortunately, in line with quality deficiencies on drug advertisements in various other platforms (see., e.g., https://pubmed.ncbi.nlm.nih.gov/37792047/ ; https://pubmed.ncbi.nlm.nih.gov/38430230/ ). Thus, the lack of rigorous implementation of the HWG is a general problem in Germany. We make specific suggestions on what actions should be taken to improve the implementation of the HWG in television advertisements to improve drug safety and consumer safety.

Positioning for Success: Enhancing Brand Image and Online Presence in Tina Bakery's Journey

This paper aims to address the challenges faced by Tina's Bakery in terms of brand positioning and digital marketing. Despite being a mid-high-end bakery brand, the bakery lacks accurate brand positioning, a suitable target audience, and effective communication strategies. In order to bridge the reputation vision gap, the author suggests a brand update to reflect an optimized brand positioning and create a more aligned image. Additionally, it is recommended to enhance the online promotion strategy by creating high-quality content, exploring new advertising channels, and analyzing online performance. By implementing these strategies, Tina's Bakery can distinguish itself, attract a broader customer base, and increase sales.

How effective is AI augmentation in human–AI collaboration? Evidence from a field experiment

PurposeCompanies increasingly leverage artificial intelligence (AI) to enhance human performance, particularly in e-commerce. However, the effectiveness of AI augmentation remains controversial. This study investigates whether, how and why AI enhances human agents’ sales through a randomized field experiment.Design/methodology/approachThis study conducts a two-by-two factorial randomized field experiment (N = 1,090) to investigate the effects of AI augmentation on sales. The experiment compares sales outcomes handled solely by human agents with those augmented by AI, while also examining the moderating effect of agents’ experience levels and the underlying mechanisms behind agents’ responses.FindingsThe results reveal that AI augmentation leads to a significant 5.46% increase in sales. Notably, the impact of AI augmentation varies based on agents’ experience levels, with inexperienced agents benefiting nearly six times more than their experienced counterparts. Mediation analysis shows that AI augmentation improves response timeliness, accuracy and sentiment, thereby boosting sales.Originality/valueThis study highlights the role of AI augmentation in human–AI collaboration, demonstrates the varying impacts of AI augmentation based on agents’ experience levels and offers insights for organizations on how to regulate AI augmentation to enhance agent responses and drive sales.

The usability analysis of software loading tools in a commercial airline.

Aircraft software loading tools evolved as enhanced floppy disks and different types of portable data loaders emerged into the modern world. However, there was a lack of academic research centered on the usability of those tools. This study analyzed the usability of three aircraft software loading tools: floppy disks, Teledyne PMAT, and MBS mini PDL. A total of 20 avionics technicians answered 10 System Usability Scale (SUS) indicators and performed the software loading task. These professionals completed three sets of SUS questionnaires, one set for each software tool. Analysis of Variance (ANOVA) indicated that there were statistical differences in SUS score and completion time. The comparable SUS score and completion time pertained to the following tools: floppy disks & MBS mini PDL and Teledyne PMAT & MBS mini PDL. Pearson correlation analysis noted a significant positive relationship between SUS score & software tool. Moreover, there was a significant negative relationship between SUS score & completion time and software tool & completion time. However, avionics technicians' years of experience lacked a significant impact on SUS score and completion time. Ultimately, it was recommended to utilize MBS mini PDL. This aircraft loading tool had the most significant impact, highest SUS score, and fastest completion time. The researchers presented managerial implications if MBS mini PDL was utilized, including sales increase and overhead cost savings. Finally, this research was the first study that analyzed the usability of the commonly used aircraft software loading tools.

Does Cooperation with Universities and Knowledge Intensive Business Services Matter? Firm-level Evidence from Spain

This manuscript contributes to the literature on firm cooperation with universities and Knowledge Intensive Business Services (KIBS) by framing the analysis according to the literature on causal effects, comparing the effect of each of the agents and exploring which firms benefit the most from cooperation with a specific partner. The results have shown that the bias-adjusted effect is around a 27-30% increase in sales from new products for both types of partners. After covariates and fixed effects are used, it is considered unlikely that this effect is driven by time-varying unobservable factors. Moreover, we have seen that firms that benefit the most from cooperation with universities are different from those firms that benefit the most from cooperation with KIBS.

Pengaruh Inovasi Produk Terhadap Penjualan Coklat Berhantu pada Mf Dessert

Innovation is a mechanism for companies to adapt to a dynamic environment. Therefore, companies must be able to develop new thoughts and ideas, provide innovative products, and improve services to satisfy customers. This research aims to determine the effect of product innovation on sales of Haunted Chocolate at MF Dessert in Palu City. This study used descriptive qualitative method. The results show that in August, sales were relatively high due to product introductions to customers. However, in September and October, sales declined before the innovation was implemented, mainly due to a decrease in interest in sweets. After the innovation was implemented, sales in November and December increased because customers were attracted to the new flavors, many preferring pandan and cappuccino flavors to the original flavors. In conclusion, sales of Haunted Chocolate before the innovation had decreased due to lack of interest in sweet foods. Innovation has a positive effect on sales, as evidenced by an increase in sales after the innovation is implemented.

How Effective were COVID-19-related State Policies in US to Mitigate Alcohol Sales?

We investigate the impact of state level COVID-19 related policies on alcohol sales in US. We use monthly Alcohol Policy Information System (APIS) alcohol sales data during COVID-19 for 13 states from January 2020 to August 2021. Event study and difference-in-differences methods are used to investigate the effects of COVID-19 related policies on alcohol sales. Bans on mass gatherings led to an increase in alcohol sales per capita (ranging from 6.9% (p=0.063) to 11.1% (p=0.095)). School closures reduced alcohol sales per capita by 6.8% (p=0.149). Allowing bars to sell alcoholic beverage for takeout or curbside pickup increased alcohol sales per capita by 6.7% (p=0.018), while same policy for restaurants reduced alcohol sales per capita by 5.2% (p=0.038). We document that while not all policies exerted an effect, some did demonstrate a significant impact on alcohol sales during the COVID-19 pandemic in US.

Analysis Of Liquidity Ratio And Solvability Ratio On The Financial Performance Of Sepakat Sejahtera Syariah Cooperative

Abstract: The population of this research is the Sepakat Sejatela Syariah Cooperative from 2020 to 2022. The data collection method used is the library survey method. The data used in this research was obtained from the Indonesian Stock Exchange website (www.idx.co.id) and the Sepakat Sejahtera Syariah Cooperative website (https: //ntbmall.com) /store/. This data is secondary data in the form of the next report. Koperashi-Syariah-Prosperity Agreement). The data analysis technique used is to analyze data by describing or illustrating the data using liquidity ratios (current ratio, short-term ratio, liquidity ratio) and solvency ratios (debt to asset ratio, debt to asset ratio). Descriptive analysis whose aim is to analyze. Analysis of long-term equity and debt ratios). The results of the analysis are as follows. (1) Liquidity Ratio: Based on the average calculation for 2020-2022, the current ratio is 1224.67%, the quick ratio is 1221.07%, and the current ratio is less than 636.91%. Because this ratio is above the institutional average, it is recommended for institutions to maintain their financial performance and increase profits in the coming year. Businesses must manage the capital invested in assets, increase sales, and reduce operational costs incurred.Keywords: Liquidity, Solvency, Financial Performance

Biologically active supplements overview: regulation, market trends, application, and health impact

The use of biologically active supplements (BAS) has gradually expanded over the past 20 years. The public health crisis caused by the COVID-19 pandemic as well as concerns about vaccines in many parts of the world have led to a particularly increased interest in using BAS as an alternative for protection and treatment of this new disease to strengthen the immune system and minimize the risk of possible complications. Abroad, as well as in the Russian Federation, there is a sharp increase in BAS sales. In this regard, questions arise about their impact on human health in general. Numerous scientific studies have demonstrated both the beneficial properties of BAS and their negative and even toxic effects. Besides, considering the global interest in this problem, there is a need to clarify the legal status of BAS. The object of this review was to summarize the available foreign data on the regulation of using BAS and the corresponding market trends, including a comprehensive analysis of the legislative and regulatory aspects of BAS in the United States, China, and the European Union. The structure and volume of the BAS market were assessed in countries, which primarily produce and import them, and the user profile was analyzed additionally.

A Utilization of Marketing Strategies Through to Increase Sales of Umkm Member Products of The Wijaya Cfd Association In Sampang Regency

UMKM Actors, the use of digital marketing is the most appropriate solution to survive amidst technological developments. Utilization in conducting marketing or online transactions, the approach in this digital era is all technology-based services. One of the emerging technologies is the increasing activity through social networks. This study uses a descriptive quantitative method design, where the results are obtained to obtain information data. The research plan carried out by the researcher aims to find out what promotions are used by the CFD association in Sampang Regency. How social media can increase sales of MSMEs in the CFD Association. The results of the study are: (a) the results of the correlation coefficient test on the Entrepreneurial Characteristics variable (X1) against Business Success (Y) of 0.646; (b) the results of the correlation coefficient test on the Entrepreneurial Competence variable (X2) against Business Success (Y) of 0.734; and (c) Based on the results of data processing in the study, it can be seen that the Adjusted R Square determination coefficient value is 0.627, meaning 62.7% of the success of MSMEs in the CFD Association of Wijaya Regency. Lacquer

How U.S. tariffs impact China’s domestic sourcing: Evidence from firm-to-firm transactions

This paper investigates how tariff shocks influence the domestic performance of Chinese firms, leveraging quarterly data on both international and domestic transactions from 2017 to 2018. Our analysis uncovers several key findings: (i) a one percent increase in export tariffs leads to a 0.235 percent increase in sales to domestic buyers, suggesting that higher export costs drive suppliers to prioritize domestic markets, primarily affecting the extensive margin; (ii) a similar increase in countervailing import tariffs results in a 0.995 percent decrease in domestic purchases, underscoring a complementary relationship between China’s imported intermediates and domestic products; (iii) larger firms exhibit smaller magnitudes of domestic sales and are more likely to reduce their domestic intermediate inputs in response to a negative external risk. These findings highlight that understanding the complementary relationship between imports and domestic inputs is crucial for developing strategies to mitigate the adverse effects of tariff policies on domestic production.

A Study on Determine How Mobile Apps can Help Promote the Growth of the Fashion Industry

The usage of smartphones has increased after covid-19 for many purposes, including shopping. Hence raising awareness about online shopping apps and their advantages to the general public will pave the way to increases sales, which leads to economic development. Technology breakthroughs and shifting customer behavior are driving a major transition in the fashion business. This paper looks at how mobile applications can help the fashion industry increase sales, improve brand engagement, and streamline processes. Nowadays, due to stiff competitor that prevails in the fashion industry, there has been a tremendous increase in the usage of social media, and the promotion of various mobile shopping apps creates a zest for processing the product. The study’s main goal is to determine how mobile apps can help promote the growth of the fashion industry. The main advantage of using mobile apps is that it saves time, and customers can always the information about different products and make comparisons easily. The study is useful for manufacturers, wholesalers, retailers and various distribution channels of the utilize mobile platforms and increase their sales and profits. We identify important characteristics of successful fashion apps, including social integration, augmented reality functions, and tailored purchasing experiences, using a mixed-methods approach incorporating case studies and survey data. According to our research, mobile applications help organizations make wise decisions by enhancing consumer satisfaction and loyalty as well as offering useful data analytics. The report offers suggestions at the end on how fashion companies might use mobile technology to achieve long-term growth.

ADOPTION OF MEDIA INNOVATIONS FOR MARKETING COMMUNICATIONS FOR UMKM FOR THE LATEST COLD DRINK IN THE DIGITALIZATION ERA

The implementation of innovation in digital communication media by MSMEs in the cold beverage sector faces several significant challenges, including lack of technical knowledge, limited resources, and limited access to digital training. This study aims to investigate the effect of digital technology adoption on MSME business performance, especially in terms of increasing customer engagement, sales, and expanding market reach. The methodology applied is a qualitative approach through in-depth interviews with MSME owners in the cold beverage industry. The research results revealed that despite the challenges faced, the use of social media can increase interaction with customers, expand market reach beyond local areas, and increase sales by up to 40%. The findings of this study indicate that support in the form of digital training and access to resources is essential to optimize the use of digital media by MSMEs. Implementing the right digital strategy has the potential to strengthen the competitiveness of MSMEs amidst increasingly tight global market competition.

PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA UMKM DI DESA SUMBANG PURWOKERTO UNTUK MENINGKATKAN DAYA SAING DAN JANGKAUAN PASAR

This community service program was motivated by the problem of low utilization of digital marketing among MSMEs in Sumbang Village, Purwokerto, with 70% of participants not optimally using social media and only 30% utilizing the marketplace. The purpose of this program is to improve digital marketing skills through participatory training and intensive mentoring. The methods used include needs analysis, training sessions, and direct practice in the field. The evaluation results showed that 85% of participants started actively using social media, 60% succeeded in creating business accounts in the marketplace, and there was an increase in customer interaction of 75%. In addition, 45% of participants reported an increase in sales after utilizing paid advertising, and 90% of participants were able to use digital analysis tools such as Google Analytics to monitor the effectiveness of their campaigns. This program has succeeded in providing a positive impact on MSMEs in Sumbang Village, improving digital marketing skills that are essential to compete in a competitive market. It is recommended to continue the program with follow-up sessions and collaboration with third parties for ongoing support for MSMEs.

The Impact of Online Promotion on Increasing Product Sales of SME

This thesis discusses the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study aims to determine the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study uses a quantitative research method with a data collection technique using a questionnaire. Based on the results of the T-Test where the sign value of the X variable is known 001> 0.05 and the t-value is 6.841 <2.054 so it can be concluded that Ha is accepted and has an effect on the Sales Increase variable (Y). Based on the determination coefficienT-Test, the results obtained are that the Adjuster R-Square value is 0.589, this means that the Promotion Variable (X) is able to explain the increase in sales (Y) of 0.589 with a percentage of 58.9% after being adjusted for the sample and independent variables while the remaining 41.1% is explained by other variables outside this study.