Increase In Sales Research Articles

Legal and scientific deficiencies of drug advertisements on German television.

Drug advertising primarily serves to publicize the product and increase sales. The legal requirements in the Therapeutic Products Advertising Act (Heilmittelwerbegesetz, HWG) in Germanyare intended to protect consumers. However, a lack of information about the potentialnegative aspects of drugs represents a risk for viewers. In this study, we analyzed a total of 52 advertising clips for drugs, food supplements, and medical products on public and private German television. These short films in the commercial breaks between the TV programs serve to publicize and advertise products. Furthermore, the corresponding package inserts for the drugs and the content and structure of the advertising clips were analyzed. The clips were compared with each other as well as about the mandatory information according to §4 of the HWG and §11 of the Medicinal Products Act (Arzneimittelgesetz, AMG). The study revealed that a large proportion of the mandatory information was not included in the advertising clips analyzed. Not all legal requirements were met in the package inserts either. Alarmingly, the advertising clips consistently contained only one of the mandatory information pieces, namely, the name of the product. Adverse effects were not mentioned in any advertising clip, and the effects of drugs were only poorly explained, if at all. Overall, scientific content of the advertisements was minimal if at all present. Instead, the airtime was dominated by emotional and attention-grabbing content in the form of a frame story, whereas the potential to educate people about medicines and raise public awareness remains mostly unused. Thus, drug advertisements on German television exhibit substantial scientific and legal deficiencies. In addition, we noted several legal gray zones in advertisements. The deficiencies in drug advertisement quality on television are, unfortunately, in line with quality deficiencies on drug advertisements in various other platforms (see., e.g., https://pubmed.ncbi.nlm.nih.gov/37792047/ ; https://pubmed.ncbi.nlm.nih.gov/38430230/ ). Thus, the lack of rigorous implementation of the HWG is a general problem in Germany. We make specific suggestions on what actions should be taken to improve the implementation of the HWG in television advertisements to improve drug safety and consumer safety.

How effective is AI augmentation in human–AI collaboration? Evidence from a field experiment

PurposeCompanies increasingly leverage artificial intelligence (AI) to enhance human performance, particularly in e-commerce. However, the effectiveness of AI augmentation remains controversial. This study investigates whether, how and why AI enhances human agents’ sales through a randomized field experiment.Design/methodology/approachThis study conducts a two-by-two factorial randomized field experiment (N = 1,090) to investigate the effects of AI augmentation on sales. The experiment compares sales outcomes handled solely by human agents with those augmented by AI, while also examining the moderating effect of agents’ experience levels and the underlying mechanisms behind agents’ responses.FindingsThe results reveal that AI augmentation leads to a significant 5.46% increase in sales. Notably, the impact of AI augmentation varies based on agents’ experience levels, with inexperienced agents benefiting nearly six times more than their experienced counterparts. Mediation analysis shows that AI augmentation improves response timeliness, accuracy and sentiment, thereby boosting sales.Originality/valueThis study highlights the role of AI augmentation in human–AI collaboration, demonstrates the varying impacts of AI augmentation based on agents’ experience levels and offers insights for organizations on how to regulate AI augmentation to enhance agent responses and drive sales.

The usability analysis of software loading tools in a commercial airline.

Aircraft software loading tools evolved as enhanced floppy disks and different types of portable data loaders emerged into the modern world. However, there was a lack of academic research centered on the usability of those tools. This study analyzed the usability of three aircraft software loading tools: floppy disks, Teledyne PMAT, and MBS mini PDL. A total of 20 avionics technicians answered 10 System Usability Scale (SUS) indicators and performed the software loading task. These professionals completed three sets of SUS questionnaires, one set for each software tool. Analysis of Variance (ANOVA) indicated that there were statistical differences in SUS score and completion time. The comparable SUS score and completion time pertained to the following tools: floppy disks & MBS mini PDL and Teledyne PMAT & MBS mini PDL. Pearson correlation analysis noted a significant positive relationship between SUS score & software tool. Moreover, there was a significant negative relationship between SUS score & completion time and software tool & completion time. However, avionics technicians' years of experience lacked a significant impact on SUS score and completion time. Ultimately, it was recommended to utilize MBS mini PDL. This aircraft loading tool had the most significant impact, highest SUS score, and fastest completion time. The researchers presented managerial implications if MBS mini PDL was utilized, including sales increase and overhead cost savings. Finally, this research was the first study that analyzed the usability of the commonly used aircraft software loading tools.

Does Cooperation with Universities and Knowledge Intensive Business Services Matter? Firm-level Evidence from Spain

This manuscript contributes to the literature on firm cooperation with universities and Knowledge Intensive Business Services (KIBS) by framing the analysis according to the literature on causal effects, comparing the effect of each of the agents and exploring which firms benefit the most from cooperation with a specific partner. The results have shown that the bias-adjusted effect is around a 27-30% increase in sales from new products for both types of partners. After covariates and fixed effects are used, it is considered unlikely that this effect is driven by time-varying unobservable factors. Moreover, we have seen that firms that benefit the most from cooperation with universities are different from those firms that benefit the most from cooperation with KIBS.

Pengaruh Inovasi Produk Terhadap Penjualan Coklat Berhantu pada Mf Dessert

Innovation is a mechanism for companies to adapt to a dynamic environment. Therefore, companies must be able to develop new thoughts and ideas, provide innovative products, and improve services to satisfy customers. This research aims to determine the effect of product innovation on sales of Haunted Chocolate at MF Dessert in Palu City. This study used descriptive qualitative method. The results show that in August, sales were relatively high due to product introductions to customers. However, in September and October, sales declined before the innovation was implemented, mainly due to a decrease in interest in sweets. After the innovation was implemented, sales in November and December increased because customers were attracted to the new flavors, many preferring pandan and cappuccino flavors to the original flavors. In conclusion, sales of Haunted Chocolate before the innovation had decreased due to lack of interest in sweet foods. Innovation has a positive effect on sales, as evidenced by an increase in sales after the innovation is implemented.

Analysis Of Liquidity Ratio And Solvability Ratio On The Financial Performance Of Sepakat Sejahtera Syariah Cooperative

Abstract: The population of this research is the Sepakat Sejatela Syariah Cooperative from 2020 to 2022. The data collection method used is the library survey method. The data used in this research was obtained from the Indonesian Stock Exchange website (www.idx.co.id) and the Sepakat Sejahtera Syariah Cooperative website (https: //ntbmall.com) /store/. This data is secondary data in the form of the next report. Koperashi-Syariah-Prosperity Agreement). The data analysis technique used is to analyze data by describing or illustrating the data using liquidity ratios (current ratio, short-term ratio, liquidity ratio) and solvency ratios (debt to asset ratio, debt to asset ratio). Descriptive analysis whose aim is to analyze. Analysis of long-term equity and debt ratios). The results of the analysis are as follows. (1) Liquidity Ratio: Based on the average calculation for 2020-2022, the current ratio is 1224.67%, the quick ratio is 1221.07%, and the current ratio is less than 636.91%. Because this ratio is above the institutional average, it is recommended for institutions to maintain their financial performance and increase profits in the coming year. Businesses must manage the capital invested in assets, increase sales, and reduce operational costs incurred.Keywords: Liquidity, Solvency, Financial Performance

Biologically active supplements overview: regulation, market trends, application, and health impact

The use of biologically active supplements (BAS) has gradually expanded over the past 20 years. The public health crisis caused by the COVID-19 pandemic as well as concerns about vaccines in many parts of the world have led to a particularly increased interest in using BAS as an alternative for protection and treatment of this new disease to strengthen the immune system and minimize the risk of possible complications. Abroad, as well as in the Russian Federation, there is a sharp increase in BAS sales. In this regard, questions arise about their impact on human health in general. Numerous scientific studies have demonstrated both the beneficial properties of BAS and their negative and even toxic effects. Besides, considering the global interest in this problem, there is a need to clarify the legal status of BAS. The object of this review was to summarize the available foreign data on the regulation of using BAS and the corresponding market trends, including a comprehensive analysis of the legislative and regulatory aspects of BAS in the United States, China, and the European Union. The structure and volume of the BAS market were assessed in countries, which primarily produce and import them, and the user profile was analyzed additionally.

A Utilization of Marketing Strategies Through to Increase Sales of Umkm Member Products of The Wijaya Cfd Association In Sampang Regency

UMKM Actors, the use of digital marketing is the most appropriate solution to survive amidst technological developments. Utilization in conducting marketing or online transactions, the approach in this digital era is all technology-based services. One of the emerging technologies is the increasing activity through social networks. This study uses a descriptive quantitative method design, where the results are obtained to obtain information data. The research plan carried out by the researcher aims to find out what promotions are used by the CFD association in Sampang Regency. How social media can increase sales of MSMEs in the CFD Association. The results of the study are: (a) the results of the correlation coefficient test on the Entrepreneurial Characteristics variable (X1) against Business Success (Y) of 0.646; (b) the results of the correlation coefficient test on the Entrepreneurial Competence variable (X2) against Business Success (Y) of 0.734; and (c) Based on the results of data processing in the study, it can be seen that the Adjusted R Square determination coefficient value is 0.627, meaning 62.7% of the success of MSMEs in the CFD Association of Wijaya Regency. Lacquer

How U.S. tariffs impact China’s domestic sourcing: Evidence from firm-to-firm transactions

This paper investigates how tariff shocks influence the domestic performance of Chinese firms, leveraging quarterly data on both international and domestic transactions from 2017 to 2018. Our analysis uncovers several key findings: (i) a one percent increase in export tariffs leads to a 0.235 percent increase in sales to domestic buyers, suggesting that higher export costs drive suppliers to prioritize domestic markets, primarily affecting the extensive margin; (ii) a similar increase in countervailing import tariffs results in a 0.995 percent decrease in domestic purchases, underscoring a complementary relationship between China’s imported intermediates and domestic products; (iii) larger firms exhibit smaller magnitudes of domestic sales and are more likely to reduce their domestic intermediate inputs in response to a negative external risk. These findings highlight that understanding the complementary relationship between imports and domestic inputs is crucial for developing strategies to mitigate the adverse effects of tariff policies on domestic production.

A Study on Determine How Mobile Apps can Help Promote the Growth of the Fashion Industry

The usage of smartphones has increased after covid-19 for many purposes, including shopping. Hence raising awareness about online shopping apps and their advantages to the general public will pave the way to increases sales, which leads to economic development. Technology breakthroughs and shifting customer behavior are driving a major transition in the fashion business. This paper looks at how mobile applications can help the fashion industry increase sales, improve brand engagement, and streamline processes. Nowadays, due to stiff competitor that prevails in the fashion industry, there has been a tremendous increase in the usage of social media, and the promotion of various mobile shopping apps creates a zest for processing the product. The study’s main goal is to determine how mobile apps can help promote the growth of the fashion industry. The main advantage of using mobile apps is that it saves time, and customers can always the information about different products and make comparisons easily. The study is useful for manufacturers, wholesalers, retailers and various distribution channels of the utilize mobile platforms and increase their sales and profits. We identify important characteristics of successful fashion apps, including social integration, augmented reality functions, and tailored purchasing experiences, using a mixed-methods approach incorporating case studies and survey data. According to our research, mobile applications help organizations make wise decisions by enhancing consumer satisfaction and loyalty as well as offering useful data analytics. The report offers suggestions at the end on how fashion companies might use mobile technology to achieve long-term growth.

ADOPTION OF MEDIA INNOVATIONS FOR MARKETING COMMUNICATIONS FOR UMKM FOR THE LATEST COLD DRINK IN THE DIGITALIZATION ERA

The implementation of innovation in digital communication media by MSMEs in the cold beverage sector faces several significant challenges, including lack of technical knowledge, limited resources, and limited access to digital training. This study aims to investigate the effect of digital technology adoption on MSME business performance, especially in terms of increasing customer engagement, sales, and expanding market reach. The methodology applied is a qualitative approach through in-depth interviews with MSME owners in the cold beverage industry. The research results revealed that despite the challenges faced, the use of social media can increase interaction with customers, expand market reach beyond local areas, and increase sales by up to 40%. The findings of this study indicate that support in the form of digital training and access to resources is essential to optimize the use of digital media by MSMEs. Implementing the right digital strategy has the potential to strengthen the competitiveness of MSMEs amidst increasingly tight global market competition.

PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA UMKM DI DESA SUMBANG PURWOKERTO UNTUK MENINGKATKAN DAYA SAING DAN JANGKAUAN PASAR

This community service program was motivated by the problem of low utilization of digital marketing among MSMEs in Sumbang Village, Purwokerto, with 70% of participants not optimally using social media and only 30% utilizing the marketplace. The purpose of this program is to improve digital marketing skills through participatory training and intensive mentoring. The methods used include needs analysis, training sessions, and direct practice in the field. The evaluation results showed that 85% of participants started actively using social media, 60% succeeded in creating business accounts in the marketplace, and there was an increase in customer interaction of 75%. In addition, 45% of participants reported an increase in sales after utilizing paid advertising, and 90% of participants were able to use digital analysis tools such as Google Analytics to monitor the effectiveness of their campaigns. This program has succeeded in providing a positive impact on MSMEs in Sumbang Village, improving digital marketing skills that are essential to compete in a competitive market. It is recommended to continue the program with follow-up sessions and collaboration with third parties for ongoing support for MSMEs.

The Impact of Online Promotion on Increasing Product Sales of SME

This thesis discusses the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study aims to determine the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study uses a quantitative research method with a data collection technique using a questionnaire. Based on the results of the T-Test where the sign value of the X variable is known 001> 0.05 and the t-value is 6.841 <2.054 so it can be concluded that Ha is accepted and has an effect on the Sales Increase variable (Y). Based on the determination coefficienT-Test, the results obtained are that the Adjuster R-Square value is 0.589, this means that the Promotion Variable (X) is able to explain the increase in sales (Y) of 0.589 with a percentage of 58.9% after being adjusted for the sample and independent variables while the remaining 41.1% is explained by other variables outside this study.

A INFLUÊNCIA DAS NOVAS TECNOLOGIAS NO AUMENTO DAS VENDAS DAS CIAS IMOBILIÁRIAS

This article has as a criterion the impact of new Technologies in the increase in Sales of the real estate Sales segment. The technology is getting stronger and stronger in this sector, today there are several real estate companies that are using the new solutions, among them Bi, Big Data Artificial Intelligence, e-business, Sig and etc. These, among others, are changes and some facilities that technology offers, and that should be increasingly used by real estate companies to obtain strategic advantages over their competitors, however there are many new solutions that are already used by other nations that are still little explored in Brazil. and that can be adopted as a competitive strategic differential.

Research on the Problem Analysis and Localization Marketing Strategy of Nike in China

This paper explores Nike’s evolving localization strategies in the Chinese market. It traces Nike’s journey from its initial entry into China to its significant growth, highlighting several key strategies. These include releasing limited edition products aligned with Chinese festivals, collaborating with influential local Chinese brands, securing endorsements from prominent Chinese sports celebrities, and sponsoring youth sports events such as the China National High School Basketball League. Additionally, Nike has actively engaged in community responsibilities and leveraged the Internet to expand its sales channels. Nike’s strategy of aligning limited edition releases with Chinese cultural events has resonated deeply with local consumers, creating a sense of exclusivity and cultural relevance. Collaborations with popular local brands have further enhanced its appeal and market penetration. Endorsements from Chinese sports celebrities have bolstered Nike’s image and credibility among local audiences. Sponsoring youth sports events has not only increased brand visibility but also fostered a connection with the younger generation. Furthermore, Nike’s commitment to community engagement and adept use of digital platforms have significantly expanded its reach and sales. These initiatives have collectively enabled Nike to continuously expand its presence and increase sales in the Chinese market, demonstrating a successful model for international brands seeking to localize effectively in diverse markets.

Penerapan Model Rational Unified Process (RUP) Dalam Membangun Aplikasi Promosi dan Penjualan Berbasis Web (Studi Kasus: Toko Mie Ayam “Neng Kene Kiyeh”)

This research discusses the application of the Rational Unified Process (RUP) Model in thedevelopment of web-based promotion and sales applications, with a case study at the Chicken Noodle Shop“Neng Kene Kiyeh”. The purpose of this research is to design and implement applications that can increasethe efficiency of promotion and sales of chicken noodle products through digital platforms. The RUPmethod was chosen because of its iterative approach and focus on user needs, allowing for more structuredand controlled software development. The RUP model consists of four main phases: inception, elaboration,construction, and transition. In the inception phase, a needs identification and feasibility study are conductedto ensure that the application to be developed matches the business needs of the store. The elaboration phaseinvolves more in-depth analysis and system design, including use case modeling, risk analysis, andapplication architecture design. In the construction phase, application development is carried out with aniterative approach, allowing for improvements and adjustments based on user feedback. The transitionphase involves application testing and end-user training, as well as full system implementation. The result ofthis research is a web application that has main features such as product catalog, online ordering system, inventory management, and integrated digital promotion. The implementation of this application is expectedto increase the visibility of Chicken Noodle Shop “Neng Kene Kiyeh” in the digital market, simplify theordering process for customers, and increase sales. The trial shows that this application can function asexpected, and provides significant benefits in the store's operational processes. The conclusion of thisresearch is that the application of the RUP model can be an effective approach in building web-basedpromotional and sales applications, with a focus on meeting user needs and improving businessperformance.

A repositioning nudge to encourage healthier snack purchases at a supermarket in a deprived area

Abstract Background Diet quality positively correlates with socio-economic position (SEP). While nudges are often proposed as promising policy tools for promoting health behavior among lower SEP groups, research addressing their impact within lower SEP groups is limited. This study aimed to 1) examine the efficacy of a checkout repositioning nudge in a supermarket in a deprived area in encouraging purchases of healthier snacks, and 2) describe customers’ preferences and needs regarding grocery shopping and healthy eating. Methods Daily sales data were collected over four-week control and intervention periods. During the intervention, unhealthy snacks at the checkout were replaced by healthier snacks. Additionally, questionnaires were administered among customers (N = 90). Results The intervention led to a significant increase in daily sales of healthier snacks (M = 3.14, SD = 2.45) compared to the control period (M = 0.54, SD = 0.96), t(27) = 5.62, p < .001. Despite a statistically significant nudge-effect, the absolute daily sales of healthier snacks remains extremely low. No difference in daily sales of unhealthy snacks was observed between both periods. Questionnaire data showed that customers report to seldomly purchase snacks at the checkout, find it important to eat healthily, think well about what they buy in a supermarket, and long for a healthier and more affordable food offer within the supermarket. Conclusions Interventions that are effective among higher SEP groups, such as repositioning nudges, may not be suitable for the circumstances and needs of lower SEP groups. To combat existing health inequalities, interventions must be tailored to lower SEP groups. More system-level interventions that target the healthiness and affordability of the offer may be needed. Key messages • Although nudging is often proposed as a promising policy approach for improving health behavior among lower SEP groups, repositioning nudges may not suit their circumstances and needs. • To combat health inequalities, interventions must be tailored to lower SEP groups and integrated with system-level policies (e.g., targeting the healthiness and price of the offer in supermarkets).

Meningkatkan Kapasitas Kelompok Tani Sejati Melalui Manejemen Branding dan Strategi Pemasaran Digital Produk Pupuk Organik

The conventional marketing system for agricultural products has not been able to increase sales of products produced by farmer groups. This community service activity intervention aims to empower the Sejati Farmers Group through the socialization of branding management and digital marketing strategies for organic fertilizer products. This activity was carried out in July 2024 at the Sejati Farmers Group, Lendang Nangka Utara Village, Masbagik District, East Lombok Regency, with 18 participants. The service method used participatory and personal communication. This training resulted in a 25% increase in knowledge and a 15% increase in organic fertilizer sales in the three months after the training. In addition, this activity provides alternative solutions to environmental and social problems, as well as improving the welfare of the local community.

Impact of discounts on sales in Delhi NCR: a survey report

Background: Delhi NCR, which includes Delhi and its neighbouring areas, has experienced considerable growth in the shopping sector over the past decade. A major factor that draws customers to these shopping destinations is the opportunity for bargaining and discounts. This paper examines the impact of discounts on the sales of various item categories. Methods: A survey has been conducted to collect data. Along with focus on responses to a structured questionnaire, the study also analyses sales across various groups of items, with each group divided into two categories: one offering discounts and the other not. Results: findings of this study have the potential to shed light on the fact that offering discounts is beneficial and finally leads to increase in sales as it attracts more customers. For most the groups an increase in sales has been witnessed. Conclusions: From the findings of the study, it can be concluded that if discounts are offered, more customers are attracted which eventually leads to increase in sales day by day.

Penerapan Teori Permainan dalam Menentukan Strategi Pemasaran Optimum pada Produk Mi Instan (Mie Sedaap, Gaga, dan Supermi) di Lingkungan Mahasiswa Matematika Universitas Sumatera Utara

Instant noodle consumption in Indonesia has continued to increase in the last few years, which indicates that there are more business opportunities for instant noodle products in Indonesia. Proved by the number of instant noodle brands scattered on the market. This has led to increased competition among companies in order to be the best in the eyes of consumers. Marketing strategies are needed to win competition as well as increase sales, ranging from taste innovations, prices, product quality, promotions, and so on. In this study, game theory is used to investigate the competition between Mie Sedaap, Gaga, and Supermi. Using pure strategy is obtained game value that shows that the optimal strategy for Mie Sedaap is ease of purchase, the optimum strategy for Gaga is packaging strategy, and the optimum strategy for Supermi is price strategy.