Increase In Sales Research Articles

A repositioning nudge to encourage healthier snack purchases at a supermarket in a deprived area

Abstract Background Diet quality positively correlates with socio-economic position (SEP). While nudges are often proposed as promising policy tools for promoting health behavior among lower SEP groups, research addressing their impact within lower SEP groups is limited. This study aimed to 1) examine the efficacy of a checkout repositioning nudge in a supermarket in a deprived area in encouraging purchases of healthier snacks, and 2) describe customers’ preferences and needs regarding grocery shopping and healthy eating. Methods Daily sales data were collected over four-week control and intervention periods. During the intervention, unhealthy snacks at the checkout were replaced by healthier snacks. Additionally, questionnaires were administered among customers (N = 90). Results The intervention led to a significant increase in daily sales of healthier snacks (M = 3.14, SD = 2.45) compared to the control period (M = 0.54, SD = 0.96), t(27) = 5.62, p < .001. Despite a statistically significant nudge-effect, the absolute daily sales of healthier snacks remains extremely low. No difference in daily sales of unhealthy snacks was observed between both periods. Questionnaire data showed that customers report to seldomly purchase snacks at the checkout, find it important to eat healthily, think well about what they buy in a supermarket, and long for a healthier and more affordable food offer within the supermarket. Conclusions Interventions that are effective among higher SEP groups, such as repositioning nudges, may not be suitable for the circumstances and needs of lower SEP groups. To combat existing health inequalities, interventions must be tailored to lower SEP groups. More system-level interventions that target the healthiness and affordability of the offer may be needed. Key messages • Although nudging is often proposed as a promising policy approach for improving health behavior among lower SEP groups, repositioning nudges may not suit their circumstances and needs. • To combat health inequalities, interventions must be tailored to lower SEP groups and integrated with system-level policies (e.g., targeting the healthiness and price of the offer in supermarkets).

Impact of discounts on sales in Delhi NCR: a survey report

Background: Delhi NCR, which includes Delhi and its neighbouring areas, has experienced considerable growth in the shopping sector over the past decade. A major factor that draws customers to these shopping destinations is the opportunity for bargaining and discounts. This paper examines the impact of discounts on the sales of various item categories. Methods: A survey has been conducted to collect data. Along with focus on responses to a structured questionnaire, the study also analyses sales across various groups of items, with each group divided into two categories: one offering discounts and the other not. Results: findings of this study have the potential to shed light on the fact that offering discounts is beneficial and finally leads to increase in sales as it attracts more customers. For most the groups an increase in sales has been witnessed. Conclusions: From the findings of the study, it can be concluded that if discounts are offered, more customers are attracted which eventually leads to increase in sales day by day.

Anticipated property tax increases and the timing of home sales: Evidence from administrative data

AbstractThe infrequent reassessment of properties results in a divergence between the assessed values of current owners and prospective purchasers. This divergence is reduced when properties are reassessed, as is the tax “wedge” between current owners and prospective buyers. We examine how a reassessment‐induced reduction in this tax wedge affects home sales. Using data from Lexington, KY and our preferred approach, we find that reassessments are associated with an increase in sales of approximately 5%. Using an alternative approach, we find that a 10% increase in taxes due to reassessment increases the probability of a sale by 3%.

Behavioral Design Strategies Improve Healthy Food Sales in a Military Cafeteria.

This study examined the use of behavioral design strategies to improve healthier food sales. A quasi-experimental, one-group, repeated measures design examined changes in food sales following behavioral design adjustments. United States military base hospital dining facility. U.S. military service members, retirees, and civilian employees. Behavioral design changes included placement, layout, messaging, default healthy bundling, a stoplight rating system, strategic positioning of healthy items on menu boards, and an increase in healthier snacks. Food sales were assessed by point-of-sales data. T-tests examined total sales of each food adjusted weekly between baseline and intervention and intervention and post-intervention. 16 food items targeted by the intervention were examined. Weekly food sales were calculated for the 18-week baseline, 18-week intervention, and 9-week post-intervention. Further, analysis estimated negative binomial models for food item sales. The hospital dining facility served 600 to 900 meals per day. Weekly foods sales decreased during the intervention for desserts, cooked starches, hummus, and yogurt (P < 0.01). Sales increased during the intervention for fruit cups, cooked vegetables, vegetable and turkey burgers, grilled chicken, packaged salads, French fries, hamburgers, and hot dogs (P < 0.02). This study demonstrates that a mixture of behavioral design strategies can be operationalized with reasonable fidelity and can lead to increases in the sales of some healthy foods in military worksites.

Effectiveness of Customer Loyalty Programs on SMEs in Morocco

A worldwide movement is occurring toward relationship marketing, and businesses are putting these techniques into practice in order to build trusting connections with their clients. Most merchants have made a commitment to maintaining customer loyalty and establishing a long-lasting and favourable connection with consumers who are encouraged to often return for more sales due to the growing significance and usefulness that are associated to loyalty programs. This specific research examines the efficacy of consumer loyalty programs in SMEs located in Morocco. An interview and survey were undertaken to gather information from the two samples in order to fulfil the study’s goal. A total of (32) sales and marketing staff members working in a variety of SMEs based in Morocco were interviewed via interviews conducted with the use of an interview guide. A total of (56) questionnaires were delivered at random to consumers who patronize different SMEs located in Morocco. The results unmistakably demonstrate that there is substantial proof of the impact of loyalty programs on sales and client retention. Sales revenue statistics showed a significant rise in income during the loyalty programs, which represents an increase in sales, demonstrating the favourable impact of loyalty programs on the sales of different SMEs. Additionally, loyalty programs had a substantial impact on client retention, as seen by the customer base’s noticeable expansion; some of these new consumers stayed loyal and were subsequently kept. This study’s contribution sheds light on the efficacy of various loyalty program concepts and, more significantly, highlights program design components that may be used to influence consumer choices and develop the best customer loyalty program.

The Influence of 'Ugly Cute' Intellectual Property Anthropomorphism on the Purchase Intention of Cultural and Creative Products Based on the Mediating Role of Intellectual Property Identity

Under the background of "museum fever" starting from intellectual property anthropomorphism (IP anthropomorphism), this paper introduces the variable of intellectual property identity (IP identity), constructs the functional path model of consumers' purchase of "ugly cute" cultural and creative products, and analyzes the data by using questionnaires and mathematical models to explore how IP anthropomorphism affects consumers' purchase intention and analyze the mediating function that IP identity carries out between IP anthropomorphism and consumers' purchase intention in the process. This study shows that both IP anthropomorphism and IP identity have a direct positive influence on consumers' purchase intention, and IP identity does play a mediating role in the influence of IP anthropomorphism on consumers' purchase intention. Based on the results of the study, this paper proposes creative suggestions about IP design to the design department in the museum in order to help the museum increase sales of cultural and creative products and make its products meet the different needs of consumers at the same time.

Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Hasil Penjualan Angkringan Pojok Sate Taichan Jl. Letjend Suprapto Kota Bengkulu

This research aims to explore how Pojok Sate Taichan business on Jl. Letjend Suprapto, Bengkulu City utilizes Instagram social media to enhance sales performance. This qualitative study employs an inductive thinking approach to understand the reality of the subject matter. The subjects of this study are the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The object of the study is the utilization of social media by the operators of Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City. The findings reveal that Pojok Sate Taichan in Bengkulu effectively utilizes Instagram's Story and Reel features, resulting in a significant increase in daily sales by 39-50% and daily revenue by 15-20%. A comparison before and after using social media indicates a perceived increase in sales results by up to 133% and revenue by approximately 80% for the business operators. Therefore, the effective integration of Instagram social media by Pojok Sate Taichan on Jl. Letjend Suprapto, Bengkulu City has positively impacted the growth of SMEs, such as increased sales, revenue, and opportunities for investment and further expansion.

Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram dalam Upaya Meningkatkan Volume Pengunjung: Studi pada D’livia Salon and Spa Surabaya

This research uses descriptive research with a qualitative approach. This research aims to better explain promotional strategies through the use of Instagram social media in an effort to increase the volume of visitors to D'Livia Salon and Spa using the SWOT analysis method. The strategy carried out by D'Livia Salon n Spa Surabaya is considered good because the SWOT analysis of D'Livia Salon and Spa is located in quadrant I, namely by implementing an aggressive strategy. An aggressive strategy is producing a plan that requires strength to become an opportunity. This shows that D'Livia Salon and Spa has internal strengths that can be utilized to seize existing opportunities so that it can increase turnover and be able to compete in the business world in the beauty sector. When the application is successful, it results in an increase in the company's sales or income due to the increase in the number of visitors. According to the results of the analysis made using IFAS and EFAS while doing business, D'Livia Spa and Salon's strengths were given 2.20 points and its weaknesses were given 0.0.67 points. Dangers. received a total of 0 points. 64 and Opportunity received 2.37 points. According to the effects of the SWOT line, D'LiviaSalon and Spa is in the I quadrant with the value of (XY)(1.53:1.73) using aggressive planning. It requires the power of luck, which is the hardest way.

Pengaruh Influencer Marketing dan Kualitas Produk Terhadap Brand Awareness Produk Scarlett Whitening: Studi Kasus pada Pengikut Akun Scarlett Whitening di Aplikasi Tiktok

This research aims to determine and analyze the influence of influencer marketing and product quality simultaneously on brand awareness of Scarlett Whitening products among followers of the Scarlet Whitening account on the TikTok application. In this research, the type used is quantitative research. This quantitative object emphasizes the analysis of data in the form of numerical or numbers processed using statistical methods to determine the influence of one variable on other variables. With the results of this research which shows how brand awareness of Scarlett Whitening products has increased among followers of the Scarlett Whitening account on the TikTok application (2023) due to the influence of many influencers who provide content that is interesting, good, unique and in line with the values ​​provided by the brand, consumers will more interested in reviewing it and even sharing it so that the reach given will be wider, thus influencing brand awareness of Scarlett Whitening. Of course, brand awareness itself has the aim of making the brand a leading product or top of mind product so that it will be easily recognized by consumers and increase sales of Scarlett Whitening.

STRATEGI DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN PENJUALAN HUNIAN HOMESTAY DI HUTA SIALLAGAN, KABUPATEN SAMOSIR

This study aims to analyse the effect of digital marketing strategies and service quality on increasing homestay sales in Huta Siallagan, Samosir Regency. Huta Siallagan is a tourist village known for its rich Toba Batak culture and is a popular tourist destination. However, homestay managers in this area face challenges in increasing sales amid increasingly fierce competition. Therefore, this study examines two important factors: digital marketing strategy and service quality, which contribute to increasing sales. The research method used is quantitative method with saturated sampling technique. The respondents of this study were 30 homestay managers or owners in Huta Siallagan. Data were collected through questionnaires that included digital marketing strategy variables (X1) and service quality (X2), as well as the dependent variable of sales increase (Y). Data analysis was conducted using multiple linear regression tests, t tests, F tests, and coefficients of determination to measure the influence of each variable. The results showed that digital marketing strategies and service quality significantly influenced the increase in homestay sales. Partially, digital marketing strategy has a more dominant influence than service quality, although both contribute positively. In the coefficient of determination, these two variables contributed 84.5% to the increase in homestay sales. In conclusion, the synergy between effective digital marketing strategies and good service quality is essential to increase homestay sales in Huta Siallagan. Therefore, homestay managers need to optimise these two aspects in order to compete and increase revenue in the tourism industry.

Marketing Strategy Management in Increasing the Marketability of MSME Products in Facing Market Competition

Micro, small, and medium enterprises (MSMEs) are fundamental components of robust economic resilience, as demonstrated by their persistent operation during Indonesia's monetary crisis, a consequence of the global financial downturn. In contrast, numerous large-scale corporations have experienced insolvency. Consequently, there was a significant wave of employment termination in 1998. Formulating a marketing strategy is critical to securing a sustainable competitive advantage for product- and service-oriented enterprises. A marketing strategy is a foundational element in developing a comprehensive corporate plan. Considering the complexity of challenges faced by enterprises, there exists a necessity for a holistic approach to serve as a framework guiding the organizational segment in executing its operations. Furthermore, the significance of marketing strategies is underscored by the intensifying competition prevalent among businesses in general. This study is motivated by fostering the growth of MSMEs within Mataram, which is characterized by a distinctive array of cultural traditions and a promising national market. This research aims to evaluate the management of marketing strategies aimed at enhancing the marketability of traditional MSME products in Mataram City. The study was carried out in the urban setting of Mataram. The methodologies employed for data collection include documentation, interviews, and observations, constituting a form of descriptive research. The analysis of the effectiveness of marketing strategies reveals a year-on-year increase in overall sales, which serves as a benchmark for assessing the efficacy of marketing strategies amid competition among batik enterprises.

Comparative Analysis of K-Nearest Neighbors and Decision Tree Methods in Determining Students’ Purchase Interest in MacBook Laptops

In the context of increasingly competitive technology markets, companies need to know consumer preferences accurately to optimize product offerings and increase sales. Two classification methods that are often used in data mining, namely K-Nearest Neighbors and Decision Tree, have their own advantages and disadvantages. This study proposes a solution that involves processing student data using both classification methods to identify the most accurate and effective method for identifying purchase intentions. This study aims to compare the performance of the two methods in determining student purchase intentions for MacBook laptops. The research methodology includes collecting data from 100 students covering various factors such as user experience, design and portability, technical specifications, price, and security. This data is then classified using the K-Nearest Neighbors and Decision Tree methods. Furthermore, a confusion matrix is used to provide a more detailed picture of the performance of the two methods. The results of the study show that the Decision Tree method has a higher accuracy (91%) compared to K-Nearest Neighbors (88%). In addition, Decision Tree excels in other metrics such as precision (87.18% vs. 85.71%), recall (89.47% vs. 85.71%), specificity (91.94% vs. 89.66%), and F1-Score (88.31% vs. 85.71%). The decision tree also has a higher NPV value and lower FPR and FNR rates than K-Nearest Neighbors, indicating that it is superior in avoiding misclassification. The study's conclusion is that the Decision Tree method is more effective and accurate than K-Nearest Neighbors in determining students' purchase intentions for MacBook laptops. The decision tree shows better performance in almost all evaluation metrics, making it a more reliable method to use in consumer data analysis. The results of this study are expected to help companies choose a more appropriate and effective analysis method for their marketing strategies, as well as provide a basis for further research in the field of consumer purchase intention classification.

Analysis of Public Interest in Smartfren SIM Cards using the K-Nearest Neighbors Method

The use of Smartfren SIM cards is increasing along with the public's need for fast and stable internet services. However, a deep understanding of public interest in the SIM card is necessary to optimize marketing strategies and increase sales. Proper analysis can help companies identify potential target markets and develop effective marketing strategies. We chose the K-Nearest Neighbors method to analyze public interest in using Smartfren SIM cards. This study aims to develop and evaluate the K-Nearest Neighbors model in predicting public interest in using Smartfren SIM cards. This study uses a dataset containing information about Smartfren SIM card users. We divide the data into two sets: a training set for model building and a test set for evaluating model performance. We apply the K-Nearest Neighbors method to classify the data into two categories: interested and not interested. We evaluate the model performance using accuracy, precision, recall, and F1-score metrics. We present the evaluation results as a confusion matrix. The developed K-Nearest Neighbors model showed excellent performance with an accuracy of 94.29%, a precision of 94.20%, a recall of 100%, and an F1-score of 97.01%. These results indicate that the K-Nearest Neighbors model is effective in predicting people's interest in Smartfren SIM cards. The high recall value indicates that the model is able to identify all interested individuals without missing any, while the high precision value indicates that the model rarely makes false positive prediction errors. This study concludes that the K-Nearest Neighbors method is very effective for use in analyzing people's interest in using Smartfren SIM cards. We can rely on the developed model's strong performance for real-world applications in marketing strategies.

Analysis Of Public Interest In Smartfren SIM Cards Using The K-Nearest Neighbors Method

The use of Smartfren SIM cards is increasing along with the public's need for fast and stable internet services. However, a deep understanding of public interest in the SIM card is necessary to optimize marketing strategies and increase sales. Proper analysis can help companies identify potential target markets and develop effective marketing strategies. We chose the K-Nearest Neighbors method to analyze public interest in using Smartfren SIM cards. This study aims to develop and evaluate the K-Nearest Neighbors model in predicting public interest in using Smartfren SIM cards. This study uses a dataset containing information about Smartfren SIM card users. We divide the data into two sets: a training set for model building and a test set for evaluating model performance. We apply the K-Nearest Neighbors method to classify the data into two categories: interested and not interested. We evaluate the model performance using accuracy, precision, recall, and F1-score metrics. We present the evaluation results as a confusion matrix. The developed K-Nearest Neighbors model showed excellent performance with an accuracy of 94.29%, a precision of 94.20%, a recall of 100%, and an F1-score of 97.01%. These results indicate that the K-Nearest Neighbors model is effective in predicting people's interest in Smartfren SIM cards. The high recall value indicates that the model is able to identify all interested individuals without missing any, while the high precision value indicates that the model rarely makes false positive prediction errors. This study concludes that the K-Nearest Neighbors method is very effective for use in analyzing people's interest in using Smartfren SIM cards. We can rely on the developed model's strong performance for real-world applications in marketing strategies.

Why do insiders sell stocks after receiving options?

ABSTRACT We investigate corporate insiders’ trading behaviour around option grants and find that they substantially increase their net sales after receiving options. The increase in insider net sales is positively associated with risk metrics such as idiosyncratic volatility and stock price crash risk, but not with proxies for insider opportunism. This suggests that the increase in net sales is likely driven by risk-reduction considerations rather than opportunistic trading based on inside information. Consistent with this view, we find that insider sales following option grants do not precede more negative returns.

Pelatihan Digital Marketing Guna Meningkatkan Penjualan UMKM Kecap Manis

Sweet soy sauce MSMEs in Bantul Regency have great potential in supporting the local and national economy, but they have not yet optimally utilized digital technology for marketing. This study aims to improve the understanding and skills of sweet soy sauce MSMEs in Bantul in the field of digital marketing through comprehensive training. A qualitative method with a case study approach was used to explore the impact of the training on 15 MSMEs. The results showed an 80% increase in understanding and skills of MSMEs in utilizing digital platforms such as social media and e-commerce, as well as changes in the attitudes and behavior of MSME owners towards digital technology. A 30% increase in sales and market expansion were other positive impacts. However, understanding of online advertising still needs to be improved, with only 20% of MSMEs having a good understanding of it. This study recommends further training that is more specific and in-depth, as well as ongoing mentoring for MSMEs.

EXPRESS: Are We Worse off after Policy Repeals? Evidence from Two Green Policies

Implementation of public policies sometimes results in spillover effects on non-targeted outcomes. When policymakers repeal these policies due to industry pressure and community resistance, do the spillover effects from the policy persist after a repeal? Specifically, we ask (1) whether these spillovers induced by policy, when present, carry on after a repeal, i.e., become “carryovers,” (2) how do these carryovers evolve over the short and medium term, and (3) what benefit thresholds must the policy meet to offset spillovers during implementation and carryovers after repeal? To address these questions, we examine two pro-environment or green policies that were later repealed: a ban on single-use plastic grocery bags and the imposition of a fee. We find that the increase in trash bag sales, which began during policy implementation, persisted for several months after repeal. A break-even analysis suggests that the net effect on plastic bag savings is likely positive even after repeal. Only modest reductions in grocery bag use would be needed to break even, suggesting a favorable outcome for the environment. This study alerts policymakers and firms to potential carryovers from policy repeals that can persist well after a repeal.

PENGUATAN KAPABILITAS DIGITAL UKM BATIK CANTING KHAS GEMPOL KABUPATEN PASURUAN MELALUI PEMBINAAN DAN PENDAMPINGAN TRANSFORMASI BISNIS DIGITAL

The Batik Canting Khas Gempol SMEs in Pasuruan Regency face challenges in adopting digital technology to expand their market and enhance competitiveness. Low digital literacy is the main barrier. This program is designed to provide training and assistance for digital business transformation. The aim of this activity is to increase digital capabilities and motivate SME members to more actively utilize digital technology. This program uses a participatory action research model involving training, workshops, seminars, and individual consultation sessions to enhance participants' digital skills. As a result, 20 participants attended the training and workshops, with an average attendance rate of 97%. Significant improvements were observed in the participants' digital understanding, with an average post-test score of 90% compared to a pre-test score of 50%. About 95% of participants successfully created digital content, and 90% were able to use social media platforms for promotion. Within 2 months after the training, 70% of participants reported an average online sales increase of 30%. This program successfully improved the digital capabilities of Batik Canting Khas Gempol SMEs, demonstrating that external support and guidance are effective in empowering SMEs to undergo digital transformation.

ANALYSIS OF CSR IMPLEMENTATION AS A COMPANY CONTRIBUTION IN ACHIEVING SUSTAINABLE DEVELOPMENT (CASE STUDY ON PT. OTSUKA INDONESIA)

This study analyzes the implementation of CSR programs in a company engaged in the pharmaceutical industry. The purpose of this study is to find out whether PT Otsuka Indoenesia has implemented CSR programs in accordance with the Triple Bottom Line concept. In addition, this study also aims to analyze whether the implementation of CSR programs run by PT Otsuka Indonesia has fulfilled aspects of the Sustainable Development Goals. This research uses an interpretive paradigm with a qualitative descriptive approach. Data in this study were obtained through interviews and observations. The novelty of the study is related to the object of research and analysis of the company's contribution to the Sustainable Development Goals. The results show that the company has implemented CSR programs that are in accordance with the aspects and points contained in the Sustainable Development Goals. The Company runs CSR programs not only to fulfill its social responsibility but also to achieve the Sustainable Development Goals. However, companies need to develop their CSR programs into CSV programs, so that the programs run by the company not only provide benefits for program recipients, but also provide economic benefits to the company such as an increase in profits or an increase in sales at the company. Suggestions for future research are researchers to use research objects in other companies in order to find out whether companies in Indonesia have implemented CSR programs in accordance with the Sustainable Development Goals. So that Indonesia can achieve its Sustainable Development commitment in 2030.

Improving Online Culinary Experience with Attractive F&amp;B Website Design

In the era of digital technology development, this research explains the process of designing websites using Html, Css, Javascript, and APIs. An attractive website has the potential to enhance the reputation of an individual or business and attract the attention of users. The waterfall development method was chosen to build the website. Performance evaluation is done using Gitsofspeed as a tool for measuring site speed and efficiency. The hope is to successfully address existing sales issues and increase positive impact, while stimulating consumer desire. Using technological advancements, an attractive website is able to provide information about food and beverages in a way that appeals to users