Newspaper Sales Research Articles

Influence of Photography and Graphic Design on the Maintenance of Sales in the Nation and the Sun Newspapers in Osun State

Photographic design plays an essential role in raising awareness towards the sales of newspaper and maintaining the high volume of newspaper sales. This study investigates the influence of photography and graphic design on the maintenance of sales of two newspapers, The Nation and The Sun newspapers in Osun State. Focus group discussion was adopted to investigate the study while pleasure theory, perception theory were used as the theoretical framework. The study focuses on buyers of The Nation and Sun newspapers with a total of 75 respondents in Ede Osun State. Taro Yamane formula sampling technique was used to select 109 readers. Based on the findings, the study recommended that media outlets should review the literature to know the reasons for low patronage and lack of sales so that they can improve on newspaper production to ensure that readers are attracted to newspaper buying. The study recommends that prominence should be given to picture usage on the front page of newspapers because it is the first page that passers-by see to determine the newspaper purchase.

An Analysis on Shift from Print Media to Digital Media (With Reference to College Students in Chennai)

Establishing the effect of online media (e- Paper) on print media (hard copy) newspaper sales is the major goal of the study. As is well known, in the past, people relied heavily on the newspaper to keep up with events in the world. People used to wait for the newspapers, and some even carried them with them. However, when technology underwent a significant transformation, smartphones proliferated on the market and news-related apps were created. As a result, people became less interested in newspapers. The study investigated how digital platforms such as Facebook, Twitter, Instagram, and others have affected printed media (newspapers). The information is gathered through in-depth questionnaires, and it demonstrates the decline in print media circulation.

The Survival of Newspapers in the Digital World

A newspaper may be a periodical publication containing written information about different factors like politics, business, and sports, infrequently embody material like optional columns, weather forecasts, reviews of native services, crosswords, etc. The objectives of the research project are to know the importance of newspapers in our daily life, to know which language of the newspaper is more prevalent in different localities, to know which are the different sections people prefer to read newspapers, to check which factors are affecting the sales of the newspapers and to study how social media affecting newspapers. The methods used to get the result for the research project are graphical representation, and chi-square test using Microsoft Excel. According to the analysis, we observed that reading newspapers daily and two times / three times a week shows the importance of newspapers in our daily lives. Due to easy availability, most people like to read E-newspaper, the digital form of hardcopy of newspapers. The popular language is English in urban localities as well as rural localities. We have seen that 48% of the sample preferred reading the entertainment section. Sales of newspapers are decreasing due to social media platforms.

Analysis of Sales Predictions from the Point of View of the Increase in Daily Newspaper Sales

This study aims at Analysis of Sales Predictions from the Point of View of the Increase in Daily Newspaper Sales. The methods of this research is gather evidence through a variety of approaches, including library analysis and field research. This paper makes use of both qualitative and quantitative evidence. Primary data sources, namely data collected from respondents or direct interviews with business executives, specifically about marketing strategies, especially those relating to promotion. Secondary evidence. Promotional operations are carried out optimally, which is facilitated by sufficient costs, especially in potential areas. Apart from repeat buyers, the organization offers its goods in store, which enables the company to monitor its output figures accurately and seamlessly.

THE DIGITAL TRANSFORMATION OF MEDIA COMPANIES AND THEIR WORKING STRUCTURE THROUGH THE CORONAVIRUS PANDEMIC

The coronavirus pandemic formed a devastating condition that dramatically changed our lives, regarding our daily routine but also our business presence and state. Throughout the last years, media companies inGreece but also worldwide, faced a variety of challenging problems that cost them corporate earnings, employees, status and credibility. The increase of internet usage, affected the traditional media as Television and Newspapers, while the constant trap of Fake News and clickbait articles seem to alienate the users from mainstream websites. Covid 19 could be a deathblow for the Media Companies, as the lockdown and the social distancing measures, hold back the sales of newspapers from the newsstands andquite a few shows on Television were forced to stop their presence. During the pandemic, more than 36.000 media workers have been fired or had their salary reduced, only in the USA as New York Times state. Although citizens are demanding more and more information towards Covid-19 and the visitors of the websites keep rising, the main problem occurs through the advertising drop. Companies, frightened from the progression of the pandemic, ceased the advertising expenses, keeping stock for possible harder times. Unfortunately the media couldn’t influence businesses to attract more advertisements during the outbreak while also had to respond to a bigger challenge, with changing the working structure complying with the hygiene measures. Nonetheless, the media system appeared to have an alternative working modelfor each of the news and entertainment assets, starting immediately after the first shock of the pandemic. The newsrooms of the websites, replaced the physical presence of the journalists with remote work status as applications like Zoom, Telegram and Webex thrived helping the employees.

Strategi Pemasaran Media Indonesia Untuk Meningkatkan Penjualan Space Iklan di Website Mediaindonesia.com di Era Digital

The purpose of this research is to find out the efforts made by Koran Media Indonesia in facing the digital era by making new innovations in the digital world, namely making the website www.mediaindonesia.com so that the readers of Media Indonesia are growing and clients are still willing to advertise in Media Indonesia both in Print or online. The benefit of this research is to be able to provide information, views and advice for companies engaged in print and advertising media such as Indonesian media, so that Media Indonesia can still get revenue other than Media Indonesia newspaper sales, and also from companies that advertise in Media Indonesia both in print and online. From the research results, it shows that the marketing strategy from mediaindonesia.com is more appropriate to use product development, market penetration and market development strategies. With these results, mediaindonesia.com is advised to utilize resources, internal and external strengths, as well as opportunities and threats to further develop products, market penetration and market development. If the strategy has been successfully carried out, it is hoped that the objectives of the company will be achieved, namely by adding revenue to the company.

Model of shared distribution of newspapers and e-commerce

The availability of news and reading online through smartphones, tablets and computers has reduced the sale of newspapers in the world. On the other hand, the logistics express cargo (characteristic of e-commerce models) grows every day making use of optimised outsourced resources. This study aims to develop a model for planning the shared physical distribution of newspapers and e-commerce products for use in the logistics operator. Its resolution will be performed by discrete optimisation (vehicles and entire cargo) through integer linear programming, through mathematical modelling and processing in MATLAB, in which scenarios of outsourcing physical distribution are analysed, taking into consideration the impact of an increase in demand coming in profitability, penalties revenue by charging postponements, cost variations by including extra fleet, introduction of contractual penalty for not carrying any product, and tests with varying postponement times of shipments.

The plight of the private press during the Zimbabwe crisis (2010–18)

Abstract This study critically examines how the private press in Zimbabwe survived during periods of economic and political crises. In year 2010, the Zimbabwe media fraternity saw the re-opening of Associated Newspapers of Zimbabwe (ANZ) after closure in 2003 and the emergence of the NewsDay, published by the Alpha Media Holdings (AMH). The study examines how these publishers survive the economic challenges in Zimbabwe, especially during the prolonged period of the Zimbabwe Crisis from 2010 to 2018. It critically investigates how these two publications have remained operational despite the limited advertising revenue – owing to company closures – and the adversarial relations with the government – a critical source of huge advertising revenue. Given that copy sales of newspapers hardly sustain business entities, this article explores the alternative sources of income and the impact of vested interests on alternative revenue for privately owned newspapers. It is a qualitative research based on findings from thirteen semi-structured in-depth interviews with a purposive sample of ANZ and AMH officials and journalists. Publishers have relied on two main survival strategies, namely, internal cost-cutting strategies and building good business relations with the ruling political elites. Internal cost-cutting strategies have included newsroom convergences, retrenchments, salary reductions and freezes, reduction of newspaper pages and shutting down national newspaper bureaus. External survival methods, on the other hand, have been seeking donor funding, attracting political investments and embracing the new political order for government protection in the event of failure to pay statutory obligations such as taxes and pensions.

Spatial Analysis of Newspaper Sales in East Surabaya Traffict Lights Using Moran Index

The purpose of this study is to examine whether there is a spatial relationship of newspaper sales in a traffic light area with another neighboring area. This research was conducted in traffict light area of East Surabaya. There are 7 sub-districts in East Surabaya namely Tambak Sari (5 traffict), Gubeng (12 traffict), Sukolilo (7 traffict), Mulyorejo (5 traffict), Tenggilis Mejoyo (8 traffict), Rungkut (5 traffict), and Gunung Anyar (1 traffict). Total trafficts in East Surabaya studied were 43 traffic lights. Moran Index method was used to examine the spatial relations of newspaper sales between neighboring regions. Its calculation result was 0.45. The calculation of Z(I) is 1.34 whereas is 1.34 whereas Z0.95= 1.645 (Table), since Z(I) < Z0.95. This can be concluded that there was no spatial autocorrelation of newspaper sales between neighboring areas in East Surabaya. Even though the vehicles were moving from one traffic to another in neighboring East Surabaya; however, buyers in certain traffic will not buy another newspaper on other traffic. So there was no spatial autocorrelation. Implication of the study: salesman of newspaper suggested to monitor fluctuation of vehicle density in traffic light. It means they should be making online network to analyze the real spatial correlation between traffic in East Surabaya.

GOVERNMENT’S FEAR OF NEWSPAPERS IN RUSSIA AND FRANCE IN THE SECOND HALF OF THE 19TH CENTURY

The article is devoted to one of the measures of administrative influence on the publishers of periodicals in the form of a ban on the retail sale of newspapers and magazines in the imperial Russia and France. The author argues that this policy was introduced in Russia due to adoption of foreign experience of direct and indirect censorship, especially the French experience. So, the article seeks to access the difference between the original approach of the French empire and the Russian version of the policy. Also the article bridges the gap between the current Russian historiography and the existing archive materials with help of discourse analysis and comparative method. First, the author reviews the literature on Russian and French censorship in the second half of XIX century. This allows us to describe the original policy motives of leadership in France in area of media coverage and censorship. Second, the author presents some comparative parallels in the particular area of study of censorship and its institutional basis. Using official documents, data on discussions of the alleged measures and the reasons for their introduction, author shows features of approaches of the Russian Ministry of internal Affairs and a member of his censorship Departmen t to highligh t the key issues of social development, to enhance the effectiveness of state censorship policy. The article gives the significant boost towards new approaches in research of indirect censorship in Russia and France as well as the role models for such a policy. Also the article allows us to reconsider the diffusionist paradigm with regard to state's policy experience circulation between European empires and their reaction to the emergence of modern media.

N-스크린 환경 하에서 신문사의 통합형 플랫폼에 대한 사용자 지불의사 연구

This paper investigated customers' willingness to pay (WTP) for the integrated news platform, which is a paid digital news service provided by Korean newspapers. The integrated news platform has been widely employed and regarded as an alternative to recover dramatically decreasing sales of newspapers since N-Screen era began. This study employed a conjoint analysis to examine WTP for the integrated news platform and its attributes. According to the results, WPT for the integrated news platform was estimated as 4543.6 won, which is only 30.3% of the real price. Digitalized newspaper and premium news were found to be significant attributes explaining customers' WTP. The results of this paper implies that present marketing strategies for the integrated news platform of Korean newspapers should be reconsidered and revised.

Eyes on social norms: A field study on an honor system for newspaper sale

Honor systems are a cheap and simple way for marketing low-price goods. These sale systems are dependent on the honesty of customers and can only tolerate a certain share of free-riders. In an experimental field study, we investigate a case where honesty has almost disappeared, namely an honor system for the sale of newspapers on weekends. In the chosen urban study area, only a minority of customers comply with payment norms. In this difficult setting, we tested the use of eye images and descriptive social norms as cues to improving payment morale over a period of 24 weeks. We find that interventions based on eye cues as well as normative appeals do not evoke a transition from low to high levels of honesty. However, our results suggest that such interventions might still have the potential to marginally increase mean payments and therefore be economically profitable for operators of large-scale honor systems.

Recycled (mis)representations: Gypsies, Travellers or Roma treated as objects, rarely subjects

Outsider (mis)representations of Gypsies, Travellers or Roma, especially in populist newsprint and other media are analysed. Given the crisis in newspaper sales, there is greater incentive to create alarmist headlines and melodrama to enhance visibility and increase circulation. Traditionally valued in-depth journalism presupposes detailed enquiry, direct experience and face-to-face questioning. Ideally, the investigative journalist should not uncritically recycle hackneyed cliches. Yet pre-judgement dominates populist news coverage of Gypsies, Travellers and Roma. Centuries’ old stereotypes are recycled with minimum legal protection for the demonised minority. The exotic and macabre are regularly associated with nomadic peoples: perceived as evading hegemonic control. In contrast to other minorities, there is minimum tradition of ‘The book’ as ethnic testimony, encouraging literate skills in all domains. These are elaborated for knowledge access and survival alongside the dominant society. Such groups refine professional legal and political strategies creating specific niches and with expertise to challenge racism. By contrast, nomads have tended to use movement and invisibility for political/economic survival. Evasion and unpredictability have hitherto been creative, productive strategies. Select examples reveal continuing stereotypes and imagined practices projected onto Gypsies, Travellers and Roma, too often revealing minimal or indeed no contact with the peoples portrayed. Constructed examples include assertions that: Gypsies steal babies, are work-shy, and remain locked in some primitivised past, while feared as menacing invaders of others’ territory. Such media-enhanced examples are ripe for unravelling and problematisation, thanks to the anthropologist author’s extensive fieldwork, living among Gypsies, long-term ethnographic knowledge and research. Contradictions are exposed. There are contrasts between non-Gypsy hegemonic misrepresentations, indeed inventions, and the Gypsies’ own practices, their alternative values and positionality. Analysis is enhanced by an examination of the wider hegemonic context and changing or continuous anti-Gypsy political agendas.

Análisis psicosocial del discurso de la prensa sensacionalista peruana y las actitudes de sus lectores

Se exploró teorías explicativas de temas como la identidad, atribuciones, motivaciones, mecanismos de defensa, comunicación, representaciones sociales y actitudes; así como investigaciones sobre discursos de medios de comunicación. Se hizo acopio de ejemplares de diarios sensacionalistas para su análisis. Se pasó luego a realizar focus group con jóvenes de diversos sectores como universitarios de San Marcos, o de sectores populares como Ventanilla o escolares como del colegio José Granda. Asimismo, se realizó observaciones en diversos distritos y puntos de venta de diarios (kioscos), para luego recoger algunos testimonios. Se abordó, luego, con una encuesta a sectores representativos de jóvenes como vivienda universitaria de San Marcos en el distrito de La Victoria, Universidad Agraria de La Molina, Universidad Ruiz de Montoya, colegio José Granda en San Martín de Porres y colegio de Chorrillos, jóvenes en Ventanilla y Pamplona y pueblos jóvenes Chapi en Callao, obteniendo un universo variado con fines comparativos. Se combinó métodos cuantitativos y cualitativos, y se realizó una encuesta con alternativas cerradas y abiertas dentro de los primeros aplicada a 511 jóvenes (255 mujeres y 256 hombres) y entre métodos cualitativos se usaron 4 focus groups, 10 observaciones en sectores poblacionales B, C y D, 2 testimonios y 1 análisis de contenido con el total de diarios desde el 26 de enero al 3 de agosto de 2007. Dentro de los resultados tenemos: Entender a la prensa sensacionalista como el reflejo de actitudes que se dan en nuestra población, que revelan un imaginario, representaciones sociales y atribuciones que se manejan en la cotidianidad. El tema sexual es privilegiado en estos medios, pero no como lo pornográfico o lo erótico, sino como instrumento de consumo, intentando convertir en espectáculo lo cotidiaño y los diversos espacios sociales y discursos. Los contenidos de esta prensa muestran violencia contra la mujer, lo cual es percibido por un muy alto porcentaje del público; sin embargo, en algunos casos, esta prensa no cuestiona esta violencia antes bien presenta supuestos causales que generaron esta violencia incluyendo el feminicidio.Esta prensa canaliza un tipo de comunicación prejuiciosa y a través de emociones inauténticas, lo cual revela problemas de habilidades sociales como baja autoestima y poca asertividad, y sobre todo, problemas de motivación de logro y dificultad para la toma de decisiones. El consumo del discurso y personajes del mundo del espectáculo es alto, e incluso se da una identificación con personajes promocionados por esta prensa como vedettes y futbolistas, a través de los cuales un buen sector de la población busca realización pese a que son severamente criticados o calificados incluso, por ejemplo los futbolistas, como fracasados, y esto último está ligado a problemas de construcción de identidad nacional. Un conjunto de temores están detrás de la censura a personajes como las vedettes y charapas en un sector de la población.

Where Big Money Controls Content

Despite booming newspaper sales in India its journalism is mired in an ethical crisis due to the phenomenon of 'paid news.' This involves people and political parties paying for favourable coverage. Daya Thussu of Westminster University looks at some of the worst cases..

Acquisition of Information and Share Prices: An Empirical Investigation of Cognitive Dissonance

AbstractThis paper deals with the determinants of agents’ acquisition of information. Our econometric evidence shows that the general index of Italian share-prices and the series of Italy’s financial newspaper sales are cointegrated, and the former series Granger-causes the latter, thereby giving support to the cognitive dissonance hypothesis: (non-professional) agents tend to buy the newspaper when share prices are high and not to buy it when share prices are low. Instead, we do not find support for the hypothesis that the agents acquire information in order to trade in the stock market: we find no relationship between quantities exchanged in the market and newspaper sales, nor between stock market volatility and newspaper sales.

THE PASSIVE JOURNALIST

This study explores which sources are “making” local news and whether these sources are simply indicating the type of news that appears, or are shaping newspaper coverage. It provides an empirical record of the extent to which sources are able to dominate news coverage from which future trends in local journalism can be measured. The type and number of sources used in 2979 sampled news stories in four West Yorkshire papers, representing the three main proprietors of local newspapers in the United Kingdom, were recorded for one month and revealed the relatively narrow range of routine sources; 76 per cent of articles cited only a single source. The analysis indicates that journalists are relying less on their readers for news, and that stories of little consequence are being elevated to significant positions, or are filling news pages at the expense of more important stories. Additionally, the reliance on a single source means that alternative views and perspectives relevant to the readership are being overlooked. Journalists are becoming more passive, mere processors of one-sided information or bland copy dictated by sources. These trends indicate poor journalistic standards and may be exacerbating declining local newspaper sales.

Optimising newspaper sales using neural-Bayesian technology

We describe a software system, called just enough delivery (JED), for optimising single-copy newspaper sales, based on a combination of neural and Bayesian technology. The prediction model is a huge feedforward neural network, in which each output corresponds to the sales prediction for a single outlet. Input-to-hidden weights are shared between outlets. The hidden-to-output weights are specific to each outlet, but linked through the introduction of priors. All weights and hyperparameters can be inferred using (empirical) Bayesian inference. The system has been tested on data for several different newspapers and magazines. Consistent performance improvements of 1 to 3% more sales with the same total amount of deliveries have been obtained.

La Presse régionale: des affiches aux grands quotidiens by Marc Martin (review)

MLRy 98.4, 2003 1005 chips offold blocks. Most ofthe contributors, and I superglossingthem, want to stress the unstable nature (or in today's parlance, the indeterminacy) of all classification. Genre seems to be an unusual instance of a term and concept that have got more pre? cise, at least in intention, over the centuries, though we should remember the slipperiness of all rhetorical nomenclature. Perhaps we are more pedantic than our ancestors. Alexander Regier, concentrating on More's Utopia and Voltaire's 'Eldorado', pro? vides an intricate overview of utopia as a genre. 'Just as a view fromnowhere in epistemological enquiry is impossible, itis more than difficultto defend a view of nowhere in textual form as possibly neutral' (pp. 20-21). Regier is very much taken with the idea of the self-deconstructive text, though he omits to see anything frightening in such intellectual autocombustion. (Bunuel claimed to dream happily of watching all his films go up in flames.) More positively, Regier finds cause forreassurance in Borges's Tlo'n. No participant mentions Pataphysicians, who have amply demonstrated that any body of rules, in their case a self-imposed corset, can be wonderful starting-blocks towards creativity. In everyday life,who has not thought or said that rules were meant to be broken? Anna Myatt donates a useful survey on autobiography. It seems we have grown as sceptical of the veracity of autobiography or fiction, and the two obviously overlap, as of politicians' utterances. We do not want to be suckered by snake-oil vendors of any persuasion. Myatt's survey ends with a strong recommendation of Perec's W ou le souvenir d'enfance, which, she plausibly argues, fruitfullycombines the two ostensible opposites, fiction and autobiography, by its desperate efforts to recover an occulted past while using multiple literary devices towards that would-be honest end. Sarah Cant focuses on Serge Doubrovsky and Patrick Modiano. The first subtly modifies the term autofiction to autofriction, which he defines as 'patiemment onaniste, qui espere maintenant partager un plaisir' (p. 86)?which nicely captures the outward-turned self-indulgence of such writing. On the other hand, surely the obsessive playing with identity and time zones in Modiano's texts is more tedious than Doubrovsky's wittyand occasionally moving games. No doubt valuation is still a dirtyword today formany. Less understandably than hermit writers who want to keep their own lives private, Modiano appears to want to keep his published world private. Oona Macfarlane, finally,defends the genre ofthe detective novel, widely enjoyed but much maligned because of its generally formulaic composition. She closes by echoing the leitmotif of the whole collection, emphasizing 'the importance of understanding generic paradigms as a springboard forinvention, not as a formal straitjacket' (p. 139). Genres are unavoidable but circumventable. University of Reading Walter Redfern La Presse regionale: des affichesaux grands quotidiens. By Marc Martin. Paris: Fayard. 2002. 501pp. ?25. ISBN 2-2136-1054-1. Anybody who has ever read a French regional newspaper will know that its coverage encompasses both the global and the village. This helps explain why,as Marc Martin informs us in the thought-provoking introductory paragraph to the present vol? ume, the regional press (including the specifically Parisian or Ile-de-France papers) accounts for more than three quarters of daily newspaper sales in France; why the biggest-selling French daily is Ouest-France; and why fifteenprovincial towns publish newspapers that outsell Liberation. It is clear from these facts that the regional press is of national significance in France, and, from certain perspectives, of more national significance than the national newspapers. The vocation of Martin's book is to provide an overview of the history of this press, one that does not treat itas a poor relation of its 1006 Reviews 'national' or Parisian counterpart, and to give a clear idea of its distinctive place in the French media landscape. Martin manages to give this overview in a very readable manner and without being superficial. He acknowledges and draws on the excellent work that has been done on individual titles, periods, and geographical areas. A particularly welcome aspect is the significant space devoted to considering newspapers as eco? nomic and social entities...

Coin-Operated Machines Change Single Copy Sales

Social changes that followed suburbanization led to a dramatic growth of coin-operated newspaper vending machines to support the emerging importance of single copy sales of newspapers.