This study seeks to explore the role of social media in enhancing the involvement of students, feelings of belonging, and collaborative behavior in the academic environment while trying to understand how these platforms may impact the safety of the university as well as obstacles to crime. The study, focusing upon the case of universities in Punjab, Pakistan, that include University of Punjab, University of Education, and so forth, analyzes how the social media levels, whether Facebook, Instagram, or Twitter, assist in creating online communities in mutual interaction as relations become institutionalized and thus minimize the risks for security. Social media turns out to be an important platform, both in terms of communication and coordination while also putting it to good use for spreading awareness regarding crime prevention and reporting of incidents. Thus, the study is conducted by using a quantitative research design with a sample of 274 students selected through snowball sampling, who completed structured surveys. Data were analyzed through multiple linear regressions, ANOVA, and post-hoc Tukey's HSD tests using SPSS software to explore the impact of social media use on student outcomes and their perceptions of safety. The results indicated that Facebook significantly influenced student involvement with the university, whereas a sense of belonging was created with a relatively less powerful influence of Instagram and Twitter. The study reports on how Facebook and Twitter are also seen to positively disseminate information regarding campus security concerns, where students can provide safety tips and issue various complaints about suspicious activities. Therefore, the findings of this research suggest that social media, such as Facebook, can be used by institutions of learning to facilitate peer-to-peer and peer-to-student collaboration and enhance the feeling of belonging and attachment to an institution while at the same time providing a safer camp environment. Recommendations In conclusion, universities are advised to take decisive actions on formulating strategies towards effective use of social media that might improve the overall student experience, engagement, and crime prevention.
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