INTRODUCTION. The relevance of the study is due to the need to study the linguistic methods of categorization of socially significant fragments of the external world and different types of discourse. The purpose of the study is to identify epithets characterizing the game of the Russian national team and its rivals at the 2018 FIFA World Cup; to determine the composition of their thematic groups and subgroups, as well as linguistic means that are carriers of the characteristic nomination, in the process of lexical, grammatical and functional categorization of linguistic units.MATERIALS AND METHODS. The subject of the study is a feature nomination (epithetation) as a way of categorizing sports (football) discourse based on the material of the journalistic book by the Russian sports journalist I.Ya. Rabiner “Team-2018: Champions of Our Hearts”. During the analysis of the linguistic material, the method of continuous sampling, contextual analysis, the method of semantic-cognitive analysis, the modeling method, and the statistical method are used.RESULTS AND DISCUSSION. In the process of lexical and functional categorization of characteristic words (epithets), two thematic groups were identified: 1) epithets characterizing the game of the Russian national team; 2) epithets characterizing the game of the opponent. Each group is represented by several subgroups. Cases of interaction of epithetization and metaphorization were revealed, demonstrating the transition from one conceptual area to another (crazy blow, aggressive football, iron penalty). In the process of grammatical categorization of epithets, means of expressing the characteristic nomination (adjectival and adverbial vocabulary) and 8 structural models of epithet complexes were determined.CONCLUSION. According to statistics, the number of epithets characterizing the play of the Russian national team is 5 times greater than the number of epithets characterizing the play of the opponent; the number of subgroups of the first thematic group is almost 2 times greater than the number of subgroups of the second thematic group. Such quantitative indicators reveal the ethnocultural and personal features of the linguistic understanding of a fragment of the world and emphasize attention, special interest in national (Russian) realities. Many epithets characterizing the play of the Russian national team have a positive connotation (wonderful attack, united, integral, brotherly play, excellent defender), in contrast to epithets with a negative connotation characterizing the play of the opponent (terrible, panicky play, empty, slow and clumsy players).
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