In this study, an attempt was made to investigate the blood donation behavior of rural people in Bangladesh. The main objective of this research is to explore the beliefs and perceptions of rural people regarding blood donation. For this purpose, the study was conducted in Nuruddinpur village at Sujanogor Upazilla in the Pabna district, which is situated in the west central Bangladesh. A combination of in-depth interviews, key informant interviews (KIIs) and storytelling was used in the study. Moreover, few focused group discussions (FGDs) and yard meetings were also used as data collection methods in this study. The results show that there are cultural components involved in providing and receiving blood. Blood and blood donation have different and versatile meanings that change according to the individual’s role in donation. People relate blood to several cultural elements and issues while talking about blood donation, which shows that the choice and context of blood donation are influenced by personal beliefs, social and religious ties and experiences, and, of course, gender. In addition, some blood-related stigmas were also revealed in the study area. This study recommends that these sociocultural beliefs and lay perceptions should be considered and that pathways be taken to improve blood donation activities.
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