This study investigates how farmers' social lifestyles influence agricultural sustainability in rural Turkey. Through data analysis from 312 producers across five provinces, we examine how participation in social activities such as religious gatherings, café meetings, and agricultural fairs shapes farming decisions and sustainability outcomes. Using logistic regression modeling, we find that social network participation significantly impacts agricultural performance and sustainability practices. Results reveal that different types of social engagement lead to distinct patterns of innovation adoption and resource management. Coffee-house and religious gatherings influence not only sales decisions but also agronomic practices, such as adopting new technologies and innovative methods. The lack of female involvement and potential pathways for their integration are also important. This research provides crucial insights for policymakers seeking to leverage existing social networks to promote sustainable agricultural practices in rural communities.
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