Simple SummaryBullfighting is one of the most controversial topics in animal welfare and ethics in recent years. This activity is an issue at the forefront of many animal welfare organizations. In the present study, an online questionnaire was used to seek Portuguese citizens’ opinions towards bullfighting and to relate these opinions to certain demographic characteristics. The majority of respondents had negative opinions about bullfights. Most questioned the artistic reasons to take the bull’s life in the name of culture and did not attend bullfighting events. However, the population interviewed was not representative of the Portuguese population. Men, older people, Roman Catholics, and people from rural areas (underrepresented in the study sample) showed a more favorable attitude towards bullfighting. Contrast between regions was also reflected; the districts where the most favorable opinions were collected (Satarém, Évora, Beja, and Portalegre) were those with the greatest presence of bull breeders. Public opinion research is an important policy-making instrument that could be useful in the face of possible initiatives to ban bullfighting at regional or country levels. Bullfighting is a controversial sport that continues to be legally permitted in a number of countries around the world, including Portugal. The spectacle has attracted significant attention from animal protectionist groups for many years because of concerns for animal distress, pain, and suffering during the fights. While there has been strong support for the sport in Portugal in the past, there is a need to study social profiles regarding the acceptability of this sport before a case can be made for changes in regional and national legislation. In this study, Portuguese attendance patterns at bullfights were assessed in addition to public opinions on welfare and ethical aspects of bullfighting, based on demographic variables. Study participants (n = 8248) were largely recruited through Portuguese social media channels (respondents may not be representative of the Portuguese population). Questionnaire data were evaluated by means of frequency tables, multiple correspondence analyses, and a two-step cluster analysis. Most respondents had a negative opinion about bullfighting and perceived that bullfighting had no positive impact on the country. However, while most respondents thought that the bull suffered during bullfighting, the opinion regarding banning bullfighting was far from unanimous. Based on the demographic analysis, the profile of individuals with more favorable responses towards bullfighting were men > 65 years old, of Roman Catholic faith, of low- or high-income levels, from more rural areas of Portugal. Somewhat surprisingly, there was a tendency to favor bullfighting amongst veterinary professionals. We conclude that there were still large pockets of individuals who desire to maintain the practice of traditional bullfighting within Portuguese society, despite recognition of animal suffering during the event.
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