Rural Amenity Resources Research Articles

체류형 농촌방문객의 방문동기에 따른 숙박시설 선택속성과 체험활동 선호도 차이분석

Considering the current interest in “long-stay rural visitors”, the purpose of this study was to identify accommodation preferences and to analyze the “experience preference” of each. The Motivation-types of long-stay rural visitors were divided into an “affirmative activity type” group, a “passive activity type” group, and a “relaxation-type” group. Local safety was the most important attribute for “long-stay visitors” when they selected accommodation. Accommodation quality and rural amenity resources followed as the attributes second in importance. These findings imply that rural tourism development policies should not be focused on just the resource development of a village but must also include village safety and the accommodations in which visitors can stay. Based on the analysis results regarding group experience preference, “rural cultural experience” was selected as the highest-rate attribute that visitors wanted to experience in all three groups. In contrast, agriculture experience was found to be the least preferred attribute in all response groups. The results showed that “weak-activity visitors” were less likely to choose agriculture experience.

Effectiveness Analysis of Rural On-site Forum Based on Rural Amenity Resources and the Types of Distinct Village

Effectiveness Analysis of Rural On-site Forum Based on Rural Amenity Resources and the Types of Distinct Village

Operational Management System and Characteristics Analysis on the Rural Experience Programs:the Case of Comprehensive Rural Village Development Projects

The comprehensive rural village development projects (CRVDP) have been carried out as the core one of the rural development schemes in Korea since 2004. CRVDP included the various rural experience programs to increase rural income and in order to promote rural community development in the project area. This study analyzed the operating management conditions, types and characteristics of the rural experience programs targeting the 168 CRVDPs have been completed so that the recommendations and lessons which were found the usefulness, challenges and improvements to the CRVDP can be provided to be better the same kinds of rural development projects. We identified the relationships between performances such as increasing village income and utilization of rural amenity resources to the CRVDP and operational management types of the rural experience programs as well. Employing principle component analysis and cluster analysis technique, this study found 5 clusters of rural experience programs among 168 CRVDPs. The results of analysis of variance indicated that there were significant the mean differences between clusters such as the utilization of rural amenity resources(0.01), income of rural experience programs(0.1). According to the result of the Chi-squire test, there was very significant differences between internet homepage operation and clusters(0.01). Finally, the analysis of covariance about the income of rural experience programs showed that there were significant the mean differences between clusters(0.05).

농촌 어메니티자원의 다양성과 특화도 분석 - 충청남도 시군단위를 대상으로 -

ABSTRACT : The Purpose of this study is to analyze of Specialization and Diversity of Rural Amenity Resources Planning. It will be performed analysis of the degree of specialization and diversity in each city and district of Chungcheongnam-do Province. Specialization and diversity indices were calculated by separately category of rural amenity resources into natural, cultural, and societal resources. The results of calculating the specialization degree of rural amenity resources based on a location index showed that eleven regions (Asan City, Buyeo District, Gyeryong City, Gongju City, Nonsan City, Boryeong City, Seocheon District, Seosan City, Seajong District, Cheongyang District and Yesan City) specialized in natural resources; four regions (Geumsan District and Hongseong Distriect) specialized in cultural resources; and six regions (Dangjin District, Cheonan City) specialized in societal resources. Examining resource specialization degrees by regions, there was a high number of regions specialized in natural and societal resources while those specialized in cultural resources were the rarest. Examining the calculation results for the tendency of resource specialization degree by areas showed that, with natural and cultural resources specialized regions, the average specialization degree showed a clear distinction with a 2.19 natural resource specialization degree and a 2.05 societal resource degree; However, in contrast, areas specialized in cultural resources—with an average degree of 1.52—were judged as not being especially more specialized than the average degree of Chungcheongnam-do Province. Also, there was seen a great gap between regions with high diversity and regions with low diversity of rural amenities, and measures to solve this difference is required

Evaluating Accessibilities to Village Community Centers via Rural Amenity Resources Information

Evaluating Accessibilities to Village Community Centers via Rural Amenity Resources Information

도시민의 라이프스타일에 따른 농촌어메니티자원 선호도 분석

ABSTRACT : The demand of rural tourism industry has increased among the urbanites in South Korea, in due to the increase of leisure activity and the emergence of ageing society. Rural amenity resources are gaining various interests, in the value creation and promotion of tourism. In this study, the propensities of city dwellers were separated by life-style classification, and each affinity to the rural amenity resources was examined in accordance with the separation. A questionnaire survey of urbanites in the southern area of Gyeonggi-do, the most populous province in South Korea, was conducted to analyze the preference of city dwellers about rural amenity resource and life-style of themselves. For statistical verification, IBM ® SPSS ® Statistics 20 software was used for frequency, reliability, factor and multiple regression analysis of this research. The results of the statistical analyses found a noticeable characteristic in life-style classification. The affinities of urbanites can be classified into four congregations of life-style factors in this statistical model. Each congregation of the factors was named as 'Self-development-oriented', 'Leisure-oriented', 'Achievement-oriented', and 'Culture-oriented' life-style, to represent the characteristics for convenience’ sake. Among these styles, only 'Self-development-oriented' and 'Achievement-oriented' showed the positive correlation with rural amenity resources in the multiple regression analysis. In addition, the rural amenity resources were also analyzed in accordance with the life-styles classification of urbanites. City dwellers showed the highest interest to the ‘natural resource management facility resource’ in natural resources, the ‘traditional heritage resource’ in cultural resources, and the ‘community resource’ in social resources. Meanwhile, they showed less interest to ‘agricultural and scenery resources’ in natural resources, ‘specialty production resource’ in cultural resources, and ‘cooperative farming’ in social resources. These characteristics can be constructed as meaning that the urbanites who concern self-development and achievement of their lives have high interest in rural amenity resources, and the main interest of them is not ‘return-to-the-farm’( 歸農) but ‘return-to-the-home’(歸村).

농촌어메니티자원 정보서비스 모델 개발을 위한 관광정보 모바일서비스 이용자 선호도분석

본 연구는 스마트폰화 된 관광환경이라는 새로운 IT 패러다임의 변화에 맞추어 농촌지역 방문객 및 스마트폰 사용자들에게 농촌어메니티자원 정보서비스를 실시간으로 제공하고 사용자의 만족도를 향상시킬 목적으로 실시되었다. 이러한 목적을 위해, 관광정보 모바일 서비스 이용자 600명을 대상으로 선호하는 콘텐츠 항목, 형태 등을 조사, 결과 분석하여 농촌어메니티 자원정보의 콘텐츠, 스마트폰의 활용방법, 서비스 방안 등을 도출하고, 농촌마을 1개소를 대상으로 스마트폰 기술이 적용된 모바일 콘텐츠를 구축하였다. 이를 통해 농촌어메니티자원에 대한 서비스 구축을 위한 기초자료를 제시하고, 국민들에게 스마트폰을 이용한 실시간 농촌정보를 제공함으로써 농촌정보 이용자들의 만족도 제고에 기여하고자 한다. 또한 농촌어메니티자원 정보서비스의 위치기반 모바일 정보서비스 확대를 통한 농촌지역 활성화에 도움이 될 것으로 사료된다. This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.

체험요소(4Es) 이론을 적용한 농촌마을의 테마전시관 계획 연구

Building of exhibit halls in rural area has been a new trend with increasing investments in rural development. Exhibit hall can be an effective way to specialize rural village with amenity resources which is now in a flood of agritourism. However, most of exhibit halls being operated by rural villages have similar display on similar themes and are poorly managed. To aggressively promote rural amenity resources in villages and make visitors satisfy through their experiences, this research reviewed experience economy theory of Pine and Gilmore(1998) and derived planning guidelines of rural theme exhibit hall applying experiential factors(Educational, Esthetic, Escapist, and Entertainment experiences). Finally, we applied these planning guidelines to a site, Igil village which is located in Cheorwon County, Gangwon-do, with a theme of a red-crowned crane for verification.

Evaluating spatial centrality for integrated tourism management in rural areas using GIS and network analysis

The aim of this study is to identify and classify villages according to their spatial centralities, considering rural amenity resources, for integrated tourism management. Rural tourism is an important means of regional economic development because it permits new infrastructure to be developed and helps retain existing amenities. This study took place in Korea, where little attention has been given to an integrated rural tourism planning perspective, thereby undermining current initiatives. In this study, 43 villages in Jangheung-gun and Jeollanam-do were assessed and the centralities were measured using geographic information systems (GIS) and network analysis. The results show that Okdang-ri is the spatial core village supported by Yongjeon-ri and Bangchon-ri, thereby permitting a more effective provision of services. In addition, Inam-ri and Unheung-ri were identified as the sub-core villages of the two sub-groups, while Deogam-ri served as the connection node between these groups. This study demonstrates the applicability of centrality indices for evaluating spatial characteristics such as role, accessibility, and influence on surrounding villages for integrated tourism management.

진안군 농촌 어메니티 자원 분석을 통한 읍.면별 어메니티 증진 방안

The purpose of this study is to find directions for the improvement of amenities for Jinan according to Eup and Myun through an analysis of survey data on rural amenity resources. This survey was performed over a period of 4 years(from 2005 to 2008). The data were collected by field survey, interview, and internet site. Analyses of descriptive statistics, regression and correlation were performed to identify the characteristics of each Eup/Myun in Jinan County and the relationship between each resource. Rank analysis was performed to classify the type of each region. Through this, directions for the improvement of amenities in Jinan according to Eup and Myun are presented.

스마트폰을 활용한 농촌어메니티 자원 정보제공을 위한 정보서비스 이용실태 분석

This study focused on developing various application services for smart phones in the rural amenity resources information service. By developing application services for smart phones, this study aims to stimulate rural tourism and increase the rural tourism economy. The main findings of this study revealed that 'information for reports/cultural/recreational facilities, etc', 'maps for rural villages(food, attractions, etc)', 'regional weather information', 'traffic reports for rural villages(public transportation, etc)' and 'introduction of rural experiences (festivals, exhibitions, events, etc)' are preferentially needed as the contents services of the rural amenity resources. Moreover, it has been found that the types of services firstly needed to offer information of rural amenity resources include 'searching the information around me(where I am)', 'wayfinding such as navigation', 'information sharing function with messenger and SNS, etc', 'taking and editing photography', 'searching information of rural villages about festivals, events, etc'. These are the items that can be utilized in developing application services needed by information services of rural amenity resources. It is expected that the future real-time smart phone services for rural amenity resources will be able to reinforce the competitiveness of rural tourism by giving urban dwellers the chance to utilize the customized information whenever they want.

Space Planning of Agricultural Park with Local Special Products: Case Study on 'Cheongsong Apple Park', Cheongsong-gun

Rural tourism is primarily a domestic tourism activity with visitors traveling to non-urban area. Therefore, local agricultural and special products as one of rural amenity resources have been used revisitation carriers of rural tourism. For these purpose, this study selected Cheongsong-gun in Gyeongsang province, which has been famous for Cheongsong apple and planned space program on that sites as on-farm research. The sites are divided into 6 districts, agricultural production, leisure, cultural space, events or festival, green space, infrastructure for local residents and tourists. Above all, this study led local government to develop related policies using local agricultural and special products, which can be an example to plan for regional development.

Development of Rural Amenity Resources Information System

Development of Rural Amenity Resources Information System