The global increase in the pet trade and ownership of pet birds has heightened the introduction of emerging invasive vertebrate species. We analyzed online databases of lost, found, and sighted non-native pet bird reports in South Africa to evaluate non-native pet bird statuses, investigate geographic patterns, assess species trends, and determine the factors associated with lost pet birds. We identified a total of 1467 case reports representing 77 species across nine families from websites (n = 3) and Facebook pages (n = 13). Most reports of lost birds were within large cities, in populated provinces, including Gauteng, KwaZulu-Natal, and Western Cape. Psittacidae, Psittaculidae, and Cacatuidae were the most dominant families, with African grey (Psittacus erithacus), Cockatiel (Nymphicus hollandicus), and Rose-ringed parakeet (Psittacula krameri) among the top species reported as lost. Lower-priced species were commonly reported as lost, and there was no association between the species’ price and the likelihood of being found. In addition, we found a positive relationship between species reported as lost and the number of pet shops, human population size, species size, and docility. There was a sharp increase in lost cases from 2019 onwards; however, males were more frequently lost. Our findings highlight challenges in regulating and monitoring the pet ownership and trade of non-native pet birds and the need to address commonly kept species in conservation efforts. Online resources can be effective tools for passive surveillance of non-native pet bird species, especially potentially invasive ones.