Growth of the Greenshell™ mussel (Perna canaliculus) industry, New Zealand's most significant aquaculture sector, is limited by spat abundance in the early stages of the aquaculture cycle. However, there are few management techniques to improve spat production. Here, we tested the effects of seeding density (low: 257, mid: 515, and high: 1030 mussels per 10 cm of culture rope) – a putative method to manage spat seeding efficiency and yield – on the abundance and size of P. canaliculus spat at four depths at two sites in the Marlborough Sounds. We also recorded the abundance and size of blue mussels, Mytilus galloprovincialis, which are a problematic biofouling species, as well as the biomass and composition of the biofouling accumulating on mussel culture ropes under the same experimental treatments. Although the abundance of P. canaliculus was greatest at the highest seeding density (∼200 mussels per 10 cm of rope at 87 days), this seeding density also experienced the greatest losses. However, while fewer spat were lost from the low-density seeding treatment, the overall number of spat per 10 cm was significantly reduced, resulting in few operational gains in terms of biofouling reduction or spat size. Overall, the seeding density of suggesting that seeding density of ∼1030 spat per 10 cm of rope was the optimal density tested in this study and could be a useful target density for mussel farmers.