The migration of carbon in low-density, low-confinement plasmas of ASDEX Upgrade was studied by injecting 13C into the main chamber of the torus at the end of the 2007 experimental campaign. A selection of standard tungsten-coated lower-divertor and main-chamber tiles as well as a complete set of lower-divertor tiles with an uncoated poloidal marker stripe were removed from one poloidal cross section and analysed using secondary ion mass spectrometry. The poloidal deposition profiles of 13C on both the tungsten-coated tiles and on the uncoated graphite areas of the marker tiles were measured and compared. For the W-coated lower-divertor tiles, 13C was deposited mainly on the high-field side tiles, while barely detectable amounts of 13C were observed on low-field side samples. In contrast, on the uncoated marker stripes the deposition was equally pronounced in the high-field and low-field side divertor. The marker-tile results are in agreement with those obtained from graphite tiles after the 2003 and 2005 13C experiments in ASDEX Upgrade. In the case of W-coated tiles, the 13C measurements were complemented by determining the total amount of deposited carbon (12C) on the tiles, which also shows strong deposition at the inner parts of the lower divertor. The estimated deposition of 13C on W at the divertor areas was less than 1.5% of the injected amount of 13C atoms. The 13C analyses of the main-chamber tiles and small silicon samples mounted in remote areas revealed significant deposition in the upper divertor, in upper parts of the heat shield, in the limiter region close to the injection valve, and below the roof baffle. Approximately 8% of the injected 13C is estimated to have accumulated in these regions. Possible reasons for the different deposition patterns on W and on graphite in different regions of the torus are discussed.