Role Of Flow Experience Research Articles

Perceived algorithmic evaluation and app‐workers' service performance: The roles of flow experience and challenges of gig work

SummaryAlgorithmic evaluations are becoming increasingly common among app‐workers. However, there is limited research on how app‐workers' perceptions of these evaluations (perceived algorithmic evaluation, or PAE) affect service performance. Our study addresses this gap in three ways: first, we introduce a new method to measure PAE among app‐workers. Second, building on flow theory, we explore how app‐workers' flow experience mediates the relationship between PAE and service performance. Third, by integrating the conservation of resources theory and flow theory, we examine how viability challenges might reduce the positive impact of PAE on app‐workers' flow experience. Using both interviews and surveys, our research reveals that PAE positively influences app‐workers' flow experience and, in turn, their service performance. Notably, we find that when workers face more viability challenges, the positive effects of PAE on their flow experience and service performance decrease. Our findings highlight the importance of algorithmic evaluation in shaping app‐workers' work experiences and outcomes in the gig economy and have significant theoretical and practical implications.

Founders' flow: A qualitative study on the role of flow experience in early start-up stages.

Flow experience is a state of complete absorption while performing an optimally challenging and enjoyable task. It is often experienced at work-both in the form of individual and team flow-and can have a positive effect on performance and well-being. However, start-up founders' work situation differs from that in established companies, facing not only great autonomy but also new challenges, uncertainty, and risks. It can be assumed that flow also provides benefits in start-ups, however, this has not yet been examined in depth and the factors that may operate differently in start-ups in comparison to other work contexts have not yet been explored in detail. Using a qualitative research approach, 21 founders from different industries were interviewed. Enhancing and inhibiting factors of flow and team flow as well as consequences for the founders and the start-up in general were examined and structured with the help of a qualitative content analysis. A variety of contexts was identified in which founders experienced flow and team flow. Various factors on the individual, task-related and organizational sphere were found to be perceived as promoting or hindering flow and team flow, e.g. well-being, autonomy or the environment. The findings regarding the consequences of flow and team flow show that these mainly are very desirable states for founders, e.g. leading to better results, progress or team processes. Only few negative consequences were identified, e.g. perfectionism. Thus, it is helpful to foster flow in the start-up context. Possible approaches derived from the participants' statements to this could be, for example, to design flow-promoting environments or participation in specific workshops.

Mobile learning application characteristics and learners’ continuance intentions: The role of flow experience

Mobile learning application characteristics and learners’ continuance intentions: The role of flow experience

Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising

One of the advantages of using social commerce, especially Instagram, is the display of paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on the effectiveness of personalized advertising still shows mix result both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the influence of personalized advertising on the value of advertising which then affects impulse purchases in social commerce and flow experience as moderation. This study using survey method on 157 active Instagram user. The findings in this result show that personalized advertising have positif affect to advertising value and encourage impulse buying. Then flow experience found strengthen effect advertising value on impulse buying. The result indicates when user has fully involved, happy, and excitement when using social media, then receive personalize advertising that match with their preference will encourage impulse buying.

Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty

This manuscript addresses the role of flow experience and perceived value, in craft beer consumer loyalty, through experiential events. Surveys were collected in tours and tastings and the data was analyzed through multivariable PLS structural equations modeling. The results show the existence of experience of flow through attention, concentration and notion of time. Quality, taste and price influenced the perceived value. Both constructs of flow experience and perceived value had significant and positive effects on consumer loyalty through repurchase intention and word of mouth. The results contribute toward development of strategies to increase consumer loyalty in craft beer micro-small-medium enterprises.

A qualitative investigation of flow experience in group creativity

ABSTRACT The role of flow experience in a group creativity task, contemporary dance improvisation, was explored through qualitative content analysis. Our focus was upon the creative process itself, rather than upon creative outcomes. Six dancers took part in an improvisation workshop, reflecting on their creative practice and any associated flow. We conducted individual semi-structured interviews with all participants supported by a video-cued recall of experience from the workshop. We interpreted their responses using qualitative content analysis. Effortless attention and enjoyment were predominant themes that emerged from the dancers’ reports while describing the flow. When experienced in collaboration, the flow was described as ‘becoming one with the group’. Dancers commonly associated flow with a highly creative state where they tended to find surprising, very ‘organic and natural’ movement solutions. Moreover, flow and group settings facilitated creativity through maintaining a desired creative focus for longer, lowering self-judgment and inspiring novel solutions. While findings concerning movement may be specific to dance, others are more generic to the process of group creativity. Our results confirm previous findings that associated flow with a state in which the person feels simultaneously cognitively efficient, motivated, and happy, and that these states can be facilitated in groups characterised by trust.

Modeling Social Network Gaming Habitual Behavior Among Young Consumers. A Uses and Gratification and Flow Perspective

The present study has attempted to identify the relationship between hedonic and utilitarian gratification with social network gaming habitual behavior while considering the mediating role of flow experience as well. Online questionnaire was distributed using convenience sampling technique to collect 493 valid responses from young gaming consumers in Pakistan. The collected data was analyzed by executing Pearson correlation and structural equation modelling tests through SPSS 22 and SmartPls 3.0 software. Results of data analysis confirmed the proposed hypotheses of this research. Overall, hedonic and utilitarian gratification have moderately positive and significant association with social network gaming habitual behavior and flow experience was identified to partially mediate the relationship among proposed variables of the study. Keywords: Hedonic gratification, utilitarian gratification, uses and gratification theory, flow experience, social network gaming habitual behavior

Extending lead-user theory to a virtual brand community: the roles of flow experience and trust

With the growing popularity of consumer participation in product innovation in online brand community, this research aims to integrate the concepts of flow experience and variance of trust to explore the effects of these two factors on the relationship between lead userness and innovative behavior in an online context. Survey data from the Xiaomi Company’s virtual brand community show that lead userness has a positive impact on flow experience and, in turn, on innovative behavior. In addition, flow experience mediates the relationship between lead userness and innovative behavior when trust in a virtual brand community is high rather than low.

Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness

This study aimed to empirically predict the degree of acceptance of an online business simulation game in an educational context. To do so, this study proposed an extended technology acceptance model that includes variables such as perceived enjoyment and flow. In addition, the moderating role of students’ personal innovativeness in the technology field was analysed. The framework was empirically tested applying partial least squares to a sample of 266 students. Results reveal that perceived enjoyment is a key variable in explaining students’ perceived ease of use, usefulness and attitudes towards the simulation. Perceived ease of use is not significantly related to flow experience. However, this relationship is moderated by personal innovativeness. Indeed, results indicate that the higher the students’ personal innovativeness, the more attenuated the effect of perceived ease of use on the attitude towards the game and on flow experience. The study offers relevant insights for the pedagogical use of competitive digital technologies in university contexts.

Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment

When it comes to the relationship between sport media consumption (SMC) and sporting event attendance, two contradicting notions have been dominant: symbiosis vs. competition. With a focus on consumers’ hedonic need fulfillment and the psychological concept of flow experience, the current study examined whether SMC stimulates spectatorship (symbiotic relationship). Specifically, we aimed to examine the impact of a personal factor (team identification) and a situational factor (perceived team performance) on flow experience and how the flow experience drives attendance intention through hedonic need fulfillment. Data on 386 sport media consumers who watched a 2014 World Cup match on television were collected and analyzed for the study. The results of structural equation modeling (SEM) analysis revealed that both team identification and perceived team performance positively influenced flow experience, which in turn significantly influenced future spectatorship intention through hedonic need fulfillment. Theoretical and managerial implications of the findings are discussed.

Does Flow Experience Really Matter among Hotel Employees in Sarawak?

Studies on flow in the Malaysian hotel context are still very limited even though it is an important psychological phenomenon toward developing human resources. This present study aims to investigate the role of flow experience as a mediator between the causes of burnout and its outcomes (turnover intention and work-family conflict) among the hotel employees in Sarawak, Malaysia. In the hotel industry, which has a highly demanding working environment, employee burnout would eventually lead to turnover intention and work-family conflict (WFC). To minimize these causes and outcomes, flow is hypothesized as a possible mediator in this study. The data were collected from 210 full time hotel employees, selected by random sampling method, and analyzed using SPSS version 20 and PROCESS version 2.11. The findings revealed that flow played a direct and indirect significant role between the causes of burnout and its outcomes. The findings suggest flow to be an important approach in alleviating the effects of burnout – turnover intention and work-family conflict.

The Causal Relationships among Recreational Involvement, Flow Experience, and Well-being for Surfing Activities

The purpose of this study was to explore the causal relationships among recreational involvement, flow experience, and well-being, as well as the mediating role of flow experience between recreational involvement and well-being. Three hundred and twenty-two recreational surfers who participated in water activities were surveyed by questionnaire and structural equation modeling was used to examine the variables. This research found that if surfers have a high level of recreational involvement, they will also feel a high level of well-being. If surfers have a high level of recreational involvement, they will also have a high level of flow experience from the activity. Finally, the flow experience acquired by surfers from the activity has played a mediating role between recreational involvement and well-being. Managerial implications were drawn based on the research findings and suggestions for future researchers were proposed.

Online repatronage intention: an empirical study among Malaysian experienced online shoppers

Purpose– Prior studies mostly investigate initial shopping intention in developed countries. The purpose of this paper is to sketch and determine the impact of perceived usefulness (PU), perceived ease of use (PEOU), perceived value (PV), trust (TRT), perceived risk (PR), privacy concern (PC), internet literacy (IL), satisfaction (SAT) on online repatronage intention (ORI) among Malaysian experienced online shoppers.Design/methodology/approach– A total of 219 valid questionnaires were collected via an online survey among experienced online shoppers across young and old students aged 18-31. Subsequently, the two-step structural equation modelling (SEM) technique was employed to empirically examine the proposed integrative theoretical research framework and model fit with maximum likelihood estimation.Findings– The statistical analyses support the relationships between PU, PV, TRT and SAT with ORI while the relationships between PEOU, PR, PC and IL with ORI were rejected in which all the factors affecting ORI occur similarly across the study sample. The behaviour of experienced online shoppers was found to be different from findings of previous literature that examined initial adoption and intention. Due to the lack of distinction in the literature concerning experienced and inexperienced shoppers, our results show inconsistencies with prior research in examining ORI.Research limitations/implications– The paper suggests that future research consider multicultural analysis, atmosphere design, developing internet methodology and the role of flow experience in determining ORI. The research limitations and implications are also discussed.Practical implications– By realizing the differences between inexperienced shoppers and experienced shoppers, online retailers should segment these groups more effectively and should implement a different marketing strategy to target the right segment, right shoppers along with the right marketing tactic. The antecedents of future intention of online shopping are influenced by various variables because the human behaviour is sophisticated in nature. Thus, academicians and practitioners should realize the implications of examining their target population/market based on an assessment of different antecedents.Originality/value– This study is among the few attempts to examine attitudes and behaviour of Malaysian experienced online shoppers who have formed relevant experiences and skills in online shopping. Additionally, the paper empirically examine and distinct user perception of online retail attributes (including PU, PEOU, PV and PR), pre-purchase user attitudes (including TRT, PC, IL) and post-purchase users attitudes (including SAT) in forming ORI simultaneously.