Role In Purchase Intention Research Articles

Purchase Intention Role as Mediation between Social Media, Brand Image and Service Quality towards Purchase Decision at INSPIRED27 Distro, Malang City

This research focuses on purchase decision and all of the factor that affected, including social media, brand image, service quality, and purchase intention. Therefore, this research analyze and explore social media effect, brand image and service quality, to know the role of purchase intention as mediation at INSPIRED27 Distro in Malang City. The research using descriptive approach with 113 respondents chosen by simple random sampling method. The data explain with Structural Equation Modelling (SEM) procedure. The results are: 1) social media and brand image significantly influence purchase intention, 2) service quality have positive but not significant towards purchase intention, 3) media social significantly and positively influence purchase decision, meanwhile 4) brand image and service quality have positive but not significant towards purchase decision, 5) purchase intention significantly and positively influence purchase decision, 6) media social and brand image have positive and significant effect towards purchase decision through purchase intention, and last, 7) service quality have positive effect, but not significant towards purchase decision through purchase intention.

Examining the Impact of Resistance to Innovation on New Product Adoption Behavior: The Role of Purchase Intention

Innovation resistance is an emerging area of research in marketing. Despite the high rate of market introduction failures that businesses encounter, there is surprisingly little research into a key cause of these failures: the resistance of customers to innovation. This study explores the complex relationship between resistance to innovation, purchase intention, and new product adoption behavior. The conceptual framework was inspired by various theories, such as Kotler's Decision-Making Process, Innovation Resistance Theory and Theory of Planned Behavior (TPB). Through a descriptive research approach utilizing an online survey, the study examines how Resistance to Innovation influences various aspects of New Product Adoption Behavior such as New product Buying Behavior, New Product Information Searching Behavior in the lens of New Product Purchase Intention. This research uses SPSS 26.0 software to analyse the survey data. As expected, resistance to innovation exerts some influence on new product purchase intention. Purchase intention is found to partially mediate the relationship between resistance to innovation and new product adoption behavior.

Pengaruh Kualitas Produk dan Citra Merek terhadap Minat Beli Make Up Wardah (Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Pendidikan Ganesha)

This test is aimed at analyzing and proving the role of product quality and brand image in the interest in buying Wardah goods. The information used in this test came from students of the management study program at Ganesha University of Education who used Wardah goods as a sample for a total of 85 tests. This test was carried out with the help of the SPSS 26 for windows subprogram. This test uses the independent variables, namely product quality (X1) and brand image (X2) and the dependent variable, namely purchase intention (Y). Before the information is analyzed using multiple linear regression analysis, it is previously proven by a classic assumption test, because the cues for multiple linear regression analysis are free from classical assumptions. the test findings show that (1) product quality plays a positive and substantial role on purchase intention. (2) brand image has a positive and substantial role on purchase intention. (3) product quality and brand image play a substantial role in purchase intention

The Effect of Service Quality and Product Quality on Consumer Repurchase Intention with Satisfaction as A Mediating Variable at Putri Ayu's Weaving in Gianyar Regency

Purpose – The aim of this study is to examine the effect of service quality and product quality on customer return through satisfaction at Putri Ayu Weaving in Gianyar Regency. 
 Methodology – In this study, a survey questionnaire was administered to 85 participants, and the data were analysed using SEM-PLS..
 Findings – show that satisfaction plays an important role in purchase intention, where physical evidence is the main factor of service quality and design is the main factor of product quality. It has also been shown that satisfaction is often influenced by price. The results also confirm that service quality has a positive and positive effect on customer satisfaction, product quality has a positive and positive effect on customer satisfaction, service quality has a positive and positive effect on repeat intention, and product quality has a positive and positive effect on repeat intention. In addition, customer satisfaction has a positive effect on repurchase intention and plays a mediating role between service quality and repurchase intention. The implications of this study suggest that Putri Ayu Weaving should prioritise good service by providing staff training on operations, information accuracy, professionalism, and problem solving to meet customer needs and satisfaction. This study promotes a better understanding of consumer behaviour and provides better insights for businesses in the weaving industry.
 Originality – indicators measuring customer satisfaction act as a mediator between product quality and service quality on repurchase intention
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Effects of Social Media Marketing on Consumer Buying Behavior

This study examines the effect of social media marketing on consumer buying behavior in Nepal, a typical developing country. The study used non-probability convenience sampling to survey 108 consumers and analyzed the effect of purchase intention, social network, social influence, and content marketing. Descriptive statistics, correlation, ANOVA, and multiple regression were employed for data analysis.The findings indicate that consumer buying behavior can be influenced by focusing on social network, social influence, and content marketing. The study aligns with previous research that highlights the importance of these factors in influencing consumer behavior. However, it is important to note that the literature review reveals a lack of research on the impact of social media on purchasing decisions in developing countries like Nepal. 
 The implications of this study are significant for marketers in Nepal. Firstly, marketers should prioritize social media marketing strategies to influence consumer buying behavior. Secondly, they should pay attention to building strong social networks, leveraging social influence, and creating compelling content to engage consumers. Thirdly, marketers should consider the role of purchase intention in shaping consumer behavior. Lastly, developing effective social media marketing strategies is crucial for influencing consumer buying behavior. In conclusion, this study contributes to the understanding of the effect of social media marketing on consumer buying behavior in Nepal. The findings suggest that social media marketing can influence consumer behavior, and the identified factors of social network, social influence, and content marketing play a crucial role. The study highlights the need for further research in this area and provides valuable insights for marketers seeking to leverage social media to drive consumer engagement and purchasing decisions in developing countries like Nepal.

Factors influencing the purchase intention of new start-up K-12 education programs during COVID-19: A case study of Holistic Education Centre, Malaysia

The spread of COVID-19 necessitated switching over to online classes. Several institutions modified their teaching schedules and introduced new learning platforms. However, the pandemic did not change the Holistic Education Centre (HEC) online business model, which is an after-school supplementary course services provider to K-12 students in Johor Bharu, Malaysia. The purpose of this study was to examine the factors like place, awareness, services, and promotion, that made a positive influence on the purchase intention of K–12 education students during the COVID-19 period. The study was based on the Theory of Reasoned Action as the underpinning theory. Convenience sampling technique using online surveys were used to collect data. Highly reliable questionnaires were adapted from previous studies. Primary data from a total of 361 samples was gathered by means of an online questionnaire. When the data was obtained, the statistical analysis was carried out using the regression analysis function in SPSS. According to the findings, only place did not play a significant role in determining purchase intention, however, awareness, services and promotion played an important role in purchase intention.

The Impact of Customer Journey and Trust on Purchasing Decisions for Quality Furniture in the Digital Era: A Serial Mediation Analysis

This study examines the factors influencing low purchasing decisions for furniture products in the digital era, specifically focusing on Web Atmospheric Cues, Customer Journey, Customer Trust, Product Quality, and Social Media Marketing. The research population consists of online furniture consumers in Banda Aceh, with a sample size of 155 individuals determined through indicator multiplication. Structural Equation Modeling (SEM) using IBM SPSS-AMOS software version 22 is employed for data analysis. The findings reveal that customer trust plays a significant role in Purchase Intention, with the highest coefficient of influence (0.296), followed by Product Quality (0.283) and Web Atmosphere Cues (0.256). Conversely, the impact of social media marketing on purchase intention is relatively lower (0.152). Notably, customer trust acts as a critical moderating variable in the relationship between product quality, web atmospheric cues, social media marketing, and purchase intention. These findings emphasize the importance of businesses prioritizing customer trust through exceptional customer service, transparent practices, and reliable product information.

Determinants of purchase intention of halal cosmetic products among muslim females: evidence from Indonesia

Halal cosmetics market in Indonesia has gained more and more attention and is driving global demand growth. Halal cosmetics awareness among female young adults in Indonesia is increasing in line with the rapid growth projection of the Indonesian Halal cosmetics market. However, factors playing a significant role in their purchase intention to buy Halal cosmetic products remain ambiguous. Furthermore, there is no well-established study in Indonesia that explored the role of brand image, promotion, and Halal logo as predictors of purchase intention. This study aims to address this gap and analyze the predecessors and consequences of aforementioned factors towards the purchase intention of Halal cosmetics in Indonesia, specifically among young Muslim women. Samples in this study were obtained by means of quota sampling technique with a total of 289 female Indonesian Muslim respondents aged 21 - 40 years old. Likert-type scale anchoring five-points was used to record the responses. The scale of 1 indicates strong disagreement and 5 indicates strong agreement. The analysis was conducted through Exploratory Factor Analysis and Multiple Regression Analysis on SPSS. This study discovered that promotion is an essential predictor of purchase intention of Halal cosmetic products within the young Muslim adult population in Indonesia. Unexpectedly, brand image plays an insignificant role in purchase intention. Moreover, theory of planned behavior provided insight into a theoretical vulnerability of subjective norm as predictor of purchase intention. As this topic is predominantly researched in Malaysia, there has been little to no studies done on this particular context in Indonesia. This study’s results are anticipated to provide meaningful contribution to the literature in evaluating the purchase intentions of Indonesian young Muslim women towards Halal cosmetics. Cosmetics brands and manufacturers may extract value from this study’s results to sharpen activity focus on variables closer to purchase intention.

Cruise ship safety measures and their influence on passenger sense of security and purchase intention

PurposeThe purpose of this study is to investigate whether customers perceive current cruise ship safety measures provided as meeting a sense of security and their influence on purchase intention. Three types of potential risks associated with cruise lines evaluated were external/internal attacks, malfunctions/accidents and onboard medical/health issues.Design/methodology/approachA survey used 12 safety measures questions to examine how cruise ships handle the above three risks, three questions to measure a sense of security and three questions to measure purchase intention. A seven-point Likert scale was applied. Convenience sampling was used. There were 163 valid responses collected.FindingsAll three safety measures evaluated in this study had a direct and positive effect on passengers' Sense of Security. Also, Safety Measure (SM) 2 and Sense of Security had direct and positive effects on purchase intention. Finally, SM1 and SM3 have only indirect impacts on Purchase Intentions via Sense of Security.Research limitations/implicationsBecause of the small sample size and the convenience sampling method, the results of this study may lack generalizability.Practical implicationsCruise managers should be aware that merely providing safety measures that are regulated by guidelines is not sufficient, and passengers must personally see and experience safety measures.Originality/valueThis study evaluated not only customers’ perceptions of safety measures on a cruise ship but also their impact on a sense of security and how that played a moderating role in purchase intention.

The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)

This study aims to examine the effect of brand image and lifestyle on purchase intention which is mediated by consumer attitudes towards personal care products with regional comparisons as moderating multigroup (Study on Consumers in Banda Aceh and Lhokseumawe). The population was consumers who bought personal care products from the Nivea brand in Banda Aceh and Lhokseumawe. The sampling technique used was Quota Sampling with the number of respondents as many as 200 people consisting of 100 people in the Banda Aceh area and 100 people in the Lhoksumawe area. Data were collected by distributing questionnaires directly to all respondents and measured using a Likert scale and tested using SEM-AMOS. The results reveal that brand image and consumer attitude affect purchase intention, lifestyle does not affect purchase intention, brand image and lifestyle affect consumer attitudes, consumer attitude partially mediates the brand image role in purchase intentions, and consumer attitude fully mediates the lifestyle role in consumer purchase intention. The result of different test on two groups of consumers in Banda Aceh and Lhokseumawe proves that the lifestyles of consumers in Banda Aceh and Lhokseumawe are different. This is because the impact of consumer lifestyle on the intention to buy Nivea personal care products will increase if sold in Banda Aceh City compared to sales in Lhokseumawe City.

Water Conserving Message Influences Purchasing Decision of Consumers

As more of the U.S. population urbanizes, freshwater resources will become more partitioned and scarcer. Live plants need water to become established and survive, but water demands vary by taxa. Additionally, outdoor household water use is becoming a greater target for watering restrictions, particularly landscape irrigation. Yet, how important is water conservation messaging in the context of a plant purchasing decision for outdoor plants? A ratings-based conjoint analysis of the water message, plant type, price, and plant guarantee was conducted using data from 288 subjects from three locales who rated their purchase intention to buy a plant from a retail merchandising display while using an eye-tracking device. Subjects were clustered by state of residency and, separately, their conjoint utility scores. Results indicate that water-related messaging does play a positive role in purchase intention. Residents of states who frequently experienced drought rated a water-saving message higher compared to residents of states who experienced relatively little drought. For some consumer groups, such as plant buyers, water savings are important and sought after. Green industry stakeholders should be aware of their region’s drought history and help develop point of purchase information to include water conservation messaging in retail displays.

The role of purchase intention in mediating the effect of perceived price and perceived quality on purchase decision

The study was aimed to explain the role of purchase intention in mediating perceived price and perceived quality of purchase decisions of Xiaomi Smartphone customers in Denpasar City. The sample is taken by a purposive sampling method as much as 130 Xiaomi customers in Denpasar. The Partial Least Square (PLS) analysis technique was applied. The result found that both perceived price and perceived quality positively and significantly affect purchase intentions and purchase decisions of Xiaomi smartphones. Furthermore, the role of purchase intention also significantly mediated the perceived price and perceived quality towards the Xiaomi smartphone purchase decision. This implies that the company should convince that the Xiaomi smartphone is worth the price, continue to improve the latest features to be more powerful and increasing the number of Xiaomi service centers in Indonesia, especially in the city of Denpasar.

The Mediation Effect of Customer Perceived Value and AttitudeToward Advertisement on Social Media Influencer’s Credibility on Purchase Intention

Instagram isthe most used social mediathat promotes influencer marketing, which is an effective marketing way by using influencer. SMI can be a fashion blogger, such as Gisella who endorses casual fashion in Instagram. SMI’s credibilityhas a role in purchase intention, making a producer consider SMI's credibility when they decide to work with them. Customer perceived value (CPV) can be partially mediating variable toward SMI's credibility on purchase intention, indicating that there might be other variable that act as mediator. Other researcher found that attitude toward advertisement (Aad) act as mediator of SMI's credibility on purchase intention. Thus the purpose of this research is to examine the mediating effect of CPV and Aad toward the SMI's credibility on purchase intention of casual fashion. The population used was female student of SCU Semarang. Descriptive analysis (score tabulation) and statistic analysis (regression, path analysis)were conducted. The result indicated that CPV and Aad are partially mediating SMI's credibility on purchase intention of casual fashion endorsed by Gisella. It implied that producer should screen SMI based on their credibility since it has a great direct effect on purchase intention. Furthermore, they should consider CPV and Aad since it poses a mediating role

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

China is expected to become an increasingly important market for global organic food producers. This study aims to obtain a new and deeper understanding of how various antecedents affect organic food purchase behavior. Here, a survey based on validated measures is designed, and a total of 1750 consumers are interviewed. In addition to traditionally held beliefs concerning organic food, three unique perspectives, i.e., that organic foods are “luxuries for the rich”, “upscale”, and the objects of “marketing hype”, are confirmed for the first time. Furthermore, the influence of subjective norms on purchase intention is verified to be completely mediated by purchase attitude, suggesting that up to now, the role of social norms may have been simplified, and even underestimated by marketing researchers. Additionally, for the first time, identity expressiveness is confirmed to play a minor but significant role in purchase intention. Perceived trustworthiness is also confirmed to be the important predictor of purchase intention. Finally, household income is not only the second most important predicator of purchase intention, but it is also the most important predictor of actual purchase. These findings will be valuable for marketing scholars and all stakeholders in the organic food industry, particularly international agribusinesses that are wishing to enter the Chinese market.

Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk

This study aims to investigate drivers of purchase intention for imported powder milk by using the PLS-SEM approach to analyse a data survey of 449 customers in Vietnam. The findings indicate that ethnocentrism has no significant impact on perceived product quality. Meanwhile, the country of origin has a significant positive effect on perceived product quality, brand attitude, and purchase intention. However, as separating the country of origin in the first-order construct, information of the country's technology is preferred than that of the country of manufacture. Specifically, foreign product knowledge plays a crucial role in purchase intention. Customers will devote more time to seeking information of imported products before buying. Notably, the subjective norm is an essential predictor of purchase intention and product attitude, in which other people around customers can affect their determination and attitude. The research also conducted a qualitative approach to insight results to make recommendations for managerial implications.

The Mediation Roles of Purchase intention and brand trust in Relationship between social marketing activities and brand loyalty

The rise of social media significantly challenges the way of firms managing about introducing their brands. The literature on social media marketing activities (SMMA) has promoted specially in the field of luxury marketing. Building on the basic of web 2.0 social media applications have simplified and facilitated extraordinary growth in customer interaction in modern times. The objective of this study is to examine the role of affecting factors which influence Iranian luxury brands customers' attitude toward purchase intention and brand loyalty. A questionnaire was used for collecting data from a sample of 114 luxury brand customers in social media in Tehran, capital and metropolitan city of Iran. Structural equation modelling was applied to examine the impact of social media marketing activities on brand loyalty. The mediating role of purchase intention and brand trust is considered too. The results indicated that entertainment does not have positive impact on purchase intention, brand trust and brand loyalty. The results of this research enable luxury brands managers to forecast the future purchasing behaviour of their customers and provide a guide to managing their strategies and marketing activities in competitive environment.

Brand Love: Mediating Role in Purchase Intentions and Word-ofMouth

The objective of this research is two fold. First is to determine the impact of brand experience, brand trust and affective commitment on purchase intentions. Second is to ascertain the mediating role of brand love in the relationships of purchase intentions and word-of-mouth. The data was obtained from 265 cell phone customers from Islamabad and Rawalpindi cities of the Islamic Republic of Pakistan. Simple random sampling technique was used for the collection of data and the data was analyzed in SPSS 15.0 where correlation and regression analyses were performed. Results indicate that brand experience, brand trust and affective commitment have significant positive impacts on purchase intentions. In this relationship, the intensity of the impact of affective commitment is quite high as compared to other variables. Other results revealed that purchase intentions significantly predict brand love and word-of-mouth, and brand love also significantly predicts word-of-mouth. And finally, brand love has partial mediation affect in the relationship of purchase intentions and word-of-mouth.

Testing the Role of Country Image in Consumer Choice Behaviour

The role of country image in consumer choice behaviour is examined. Based on a previous view of country image as a “halo”, four hypotheses are developed and tested as to (1) the role of country image in consumers′ attitudes towards a brand, (2) its role in purchase intentions, (3) its role in product attribute ratings, and (4) the role of country image for a product category in other categories from the same country. The test results are mixed, supporting only the second and third hypotheses. Finally, theoretical and marketing implications of the findings are addressed.