Role Of Online Trust Research Articles

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers: moderating role of media literacy

Increasing Online Business Productivity through Customer Electronic Loyalty: The Role of Online Trust and Hedonic Value

Increasing Online Business Productivity through Customer Electronic Loyalty: The Role of Online Trust and Hedonic Value

Increasing online business productivity through customer electronic loyalty: the role of online trust and hedonic value

Increasing online business productivity through customer electronic loyalty: the role of online trust and hedonic value

Viral Marketing and Impulse Buying: The Role of Online Trust in a Pandemic

The purpose of this study is to examine whether there is an impact from viral marketing on impulse buying with the mediating effect of online trust during the Covid-19 pandemic. A questionnaire with a five-point likert scale was circulated among online customers to collect primary data for the research objective, and the research sample consists of 155 respondents. The data were subsequently analyzed with the help of SPSS and SmartPLS software. Overall, the findings indicated that viral marketing has a positive impact on online trust, that online trust has a positive impact on impulse buying, that viral marketing has a positive impact on impulse buying, and that there is a partial mediation of online trust in the relationship between viral marketing and impulse buying. Theoretically, the study contributes by looking at the relationship between viral marketing and impulse buying, as well as the mediating influence of trust on viral marketing and impulse buying. Marketers can utilize the findings of this research to learn more about their customers and design more effective marketing tactics.

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth

Various scholars have empirically investigated customer beliefs regarding satisfaction, loyalty and trust in the context of B2C e-commerce in several countries. However, the number of investigations into such important aspects of e-commerce in developing Arab countries, such as Jordan, is limited. Therefore, the main aim of this study is to explore the main factors that affect the degree to which consumers in Jordan are satisfied with, loyal to and trust B2C e-commerce. This research relies on previous and related literature to formulate a conceptual research model that proposes relationships between online trust, satisfaction and loyalty, and their determinants. To examine the proposed model, a self-administered paper-based survey questionnaire was issued to B2C e-commerce customers in a Jordanian private university. The findings suggest that customer loyalty to B2C e-commerce in Jordan is significantly influenced by online customer satisfaction, electronic word of mouth (eWOM) and online trust.

The Role of Online Trust in Forming Online Shopping Intentions

The main focus of this study is to investigate the impact of online shopping trust towards online shopping intentions in the Kingdom of Saudi Arabia, while the online shopping experience of consumers will be assessed for moderation between attitudes and intentions. The nature of the study is quantitative and a correlational design has been selected for the study. Primary data is collected from a sample of 452 people having online experience in major cities of Saudi Arabia including Jubail, Riyadh, and Jeddah. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study show that online trust positively impacts online shopping attitudes which in turn positively affect intentions, also online shopping experience of consumers has a positive impact as a moderator between online shopping attitude and online shopping intention.

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth

Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value

Purpose: The success of electronic commerce businesses is the ability to retain the customers and inspire their loyalty in online shopping. The...

Engaging customers through credible and useful reviews: the role of online trust

PurposeElectronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop, the purpose of this study is to develop a conceptual model of customer engagement, where credibility and usefulness of online reviews are found to trigger the adoption of reviews and customer trust that augments customer engagement.Design/methodology/approachA survey method design has been used to capture responses from 219 young customers (university students) of a reputed university in India. The hypothesized relationships have been examined through multiple regression analysis.FindingsThe findings of this study corroborate that the credibility and information usefulness of online reviews induce the adoption of reviews and propensity to trust e-commerce websites. The propensity to trust the reviews has been found to lead the adoption of reviews. The adoption of reviews is found to have a significant impact on the customer’ engagement with these portals.Research limitations/implicationsThe present study contributes to the theories of online marketing in the space of e-shopping, online reviews, customer trust, customer engagement and online shopping behavior. Further, this study provides a framework for managers to engage customers by triggering customers’ online trust through the facilitation of credible and useful reviews.Originality/valueThe study aims at understanding the role of different attributes associated with the online reviews’ credibility and information usefulness in driving customer engagement with specific focus on online shopping through the utility of online devices. The study is one of the pioneering empirical studies that explore the role of online reviews in driving customer engagement.

A Study on Impact of Perceived Risk and Online Trust on Attitude towards Internet Banking Usage in India

Purpose:The purpose of this paper is to analyse how online trust and perceived risk influences attitude toward internet banking usage.This study seeks to investigate the role of online trust and perceived risk in the context of internet banking. Design/Methodology/Approach: Psychometric properties for each perceived risks of adopting internet banking were measured using Cronbach alpha and first order confirmatory factor analysis (CFA). Next, second order CFA was performed to measure the relative importance of each risk facets. Further structure equation modeling using AMOS software was performed to understand the impact of perceived risk and online trust on attitude toward internet banking usage. The sample consists of 200 internet banking adopters and nonadopters. Findings: Five facets of risk involved in internet banking were identified and these facets were: security risk, financial risk, privacy risk, time loss risk and performance risk and it was also found that respondents did not perceive social risk in internet banking adoption. The results confirm that perceived risk has negative impact while online trust has positive impact on attitude towards internet banking adoption. Practical Implimentation: Indian banking industry needs some advertisement campaign to increse online trust and reduce perceived risk related to internet banking adoption. It is important for bank managers to understand how to create online trust for internet banking. Main influencing risks to internet banking adoption are financial risk and time loss risk. Bank managers should communicate with their target audience that internet banking is financially safe and it will save your time.

The Mediating Role of Trust in E-Banking: The Interplay between the Web Site’s Perceived Quality and Commitment towards the Bank

Trust is one of the key elements needed to create and maintain relationships with customers in any kind of exchange. Although studying trust is generally well established, and despite disagreements on its conceptualisation, few researchers have studied trust in an online environment, in particular banking web sites. This study addresses the following issue: can the quality of a web site in itself guarantee customers’ commitment to a longterm relationship with their banks? What is the role of online trust? The aim of this study is to propose and then to test an explanatory model targeted to apprehend the existing relationships between these three variables in an e-banking context. What relationships will prevail? Direct and/or indirect ones? Our study examines the banking sector in Tunisia. Data collection has been collected through a face-to-face survey of customers of Tunisian banks. A questionnaire has been designed by selecting items from scales validated by previous research. Our objective is to know about customers’ perception of electronic service quality, online trust and commitment towards their banks. The obtained results highlight the important role of the quality of the bank’s online service in the longterm relationship with its customers by establishing trust which, in turn, induces their commitment to the bank. The findings of this study revealed that there is no direct relationship between the website’s perceived quality and commitment. Moreover, the study revealed that customers’ reluctance to commit to their banks relates to lack of their on-line trust despite a good perception of the web site’s quality.

Online Trust: State of the Art, New Frontiers, and Research Potential

Online trust is growing in importance as a topic of study and its influence on Internet marketing strategies is increasing. “Online trust includes consumer perceptions of how the site would deliver on expectations, how believable the site's information is, and how much confidence the site commands." (Bart, Yakov, Venkatesh Shankar, Fareena Sultan, and Glen L. Urban [2005], “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study,” Journal of Marketing, 69(4), 133–152). In this article, we review advances in online trust research based on an overarching framework, outlining the key insights learned so far. These insights include: online trust extends beyond privacy and security, is closely connected to website design, its formation is an ongoing process, and is heterogeneous across individuals and products. We propose several ideas for future research relating to multiple aspects of online research, such as the longitudinal component, multichannel element, global aspect, personalization and cross-disciplinary nature.

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

The authors develop a conceptual model that links Web site and consumer characteristics, online trust, and behavioral intent. They estimate this model on data from 6831 consumers across 25 sites from eight Web site categories, using structural equation analysis with a priori and post hoc segmentation. The results show that the influences of the determinants of online trust are different across site categories and consumers. Privacy and order fulfillment are the most influential determinants of trust for sites in which both information risk and involvement are high, such as travel sites. Navigation is strongest for information-intensive sites, such as sports, portal, and community sites. Brand strength is critical for high-involvement categories, such as automobile and financial services sites. Online trust partially mediates the relationships between Web site and consumer characteristics and behavioral intent, and this mediation is strongest (weakest) for sites oriented toward infrequently (frequently) purchased, high-involvement items, such as computers (financial services).