This article shows the relationship between moral motives and emotions, both negative and positive. The main idea is that the motives for moral behavior are diverse and cannot be reduced to a single basis, nor to one moral rule, nor to several fundamental rules. The role of negative emotions is manifested in the anticipation of future states of an unfulfilled duty, which in some cases may be associated with the choice of death as a preferable alternative to life with constant torment of conscience. Positive emotions in morality are associated with the consciousness of a fulfilled duty or are determined by the nature of the process of satisfying a person’s highest social needs, since the target behavior is necessarily associated with moral motives that enhance the power of emotional perception of the process of carrying out all complex types of social activities. I am aware that the behavioral models proposed in the article involve a certain simplification of the forms of behavior found in real life. However, simplification is a means of any theoretical analysis, so it is also quite justified in the approach to morality.