Role Of Messages Research Articles

Empowerment through Femvertising: Reality or Myth?

This article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican women. The challenges of this advertising strategy were identified as the role of messages and content. The results suggested the construction of new stereotypes without modifying the patriarchal structure.

Empowerment through Femvertising: Reality or Myth?

This article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican women. The challenges of this advertising strategy were identified as the role of messages and content. The results suggested the construction of new stereotypes without modifying the patriarchal structure.

Older Adults’ Adherence to Technology-Based Intervention: The Role of Messaging and Individual Differences

Adherence to health behaviors is often poor, including adherence to at-home technology-based interventions. This study (N=120) explored adherence to a cognitive training intervention delivered via computer tablet, assessed adherence over a 4.5 month period, explored how individual difference factors shaped adherence, and tested the efficacy of message framing manipulations (positive vs. negative framing) in boosting adherence. Individual difference factors predicted adherence, including variations in self-efficacy and belief in the efficacy of cognitive training. Overall message framing had little impact. However, during the final portion of the study in which participants were asked to play as much or as little as they wanted instead of following a schedule, participants who received positively framed messages engaged with the intervention more. Implications for predicting and boosting adherence to home delivered technology-based interventions will be discussed.

PrEP4Love: The Role of Messaging and Prevention Advocacy in PrEP Attitudes, Perceptions, and Uptake Among YMSM and Transgender Women.

Despite high efficacy, use of pre-exposure prophylaxis (PrEP) remains low among young men who have sex with men (MSM) and transgender women (TW), primarily because of barriers such as stigma and resource awareness. We evaluated a social marketing campaign known as PrEP4Love that works to eliminate PrEP stigma; and awareness gaps through targeted advertising. Chicago, Illinois. Participants were enrolled within a cohort study of young MSM and TW (RADAR). Data were collected between June 2017 and April 2018 from HIV-negative individuals attending a follow-up visit. Surveys assessed demographics, PrEP attitudes and perceptions, and PrEP4Love campaign awareness. Associations between PrEP4Love awareness and PrEP perceptions, uptake, and behaviors were assessed using multiple logistic regression controlling for age, race/ethnicity, gender, sexual identity, and ever having used PrEP. Of 700 participants, the majority (75.9%) indicated seeing PrEP4Love ads in Chicago. Those who had seen ads were more likely to be out to their providers (odds ratio = 1.95; 95% confidence interval: 1.17 to 3.23) than those who had not, and those who had conversations were significantly more likely to have initiated the conversation themselves. Individuals who had seen ads were more likely to have taken PrEP in the last 6 months (odds ratio = 1.87; 95% confidence interval: 1.15 to 3.16) and more likely to believe their friends and the general public approved of and used PrEP. Social marketing campaigns are promising interventions that have the potential to alleviate barriers to HIV prevention, particularly among MSM and TW. Future research should evaluate the impact of these initiatives at multiple time points.

Feedback messaging, thermal comfort and usage of office-based personal comfort systems

Psychological processes are involved in human thermal comfort evaluation, and play a role in people's judgement of their thermal environment. Could these processes be beneficially managed in some way? This paper reports what is believed to be the first investigation of whether messaging, in the form of energy feedback and social normative information, can affect human subjective thermal comfort-related evaluations. Work was conducted in a controlled environmental room, the context being that of a multi-occupant office with messaging being delivered to individuals via a computer screen on each desk. Investigations were conducted for a range of warm office conditions (24.5 °C, 27 °C, 29.5 °C, as might be encountered in summertime). Experimental sessions of two hours’ duration were undertaken for: no messaging; messaging appearing at the second hour; messaging present at first hour then removed at second hour. A total of 62 subjects (23 female and 39 male) took part, with all (except one) of the thermal conditions that involved messaging being experienced by 9 participants.The appearance of energy feedback and social normative messaging was found to have a statistically-significant effect on reported thermal sensations, reported thermal comfort and reported intended desk fan usage, these being observed at the higher end of the temperature range, but had no effect on other subjective evaluations. Presence, then removal, of messaging showed no significant effects, as did an effective ‘control group’ comparison. Whilst effects were observed on certain subjective thermal evaluations at the higher temperatures, these were at the 95% confidence level, and it is recommended that a larger scale study be undertaken to confirm, or otherwise, these observations.The study offers a method that can be followed for future investigations under controlled conditions, and serves to design further, larger-scale, experiments, to investigate actual usage of personal comfort systems and the role of messaging in this context. Implications of any ‘intervention-type’ influences (of which ‘messaging’ could be an example) on subjective evaluations, if confirmed, may open a new way to help manage human thermal comfort and energy use in offices or similar environments, but this will require further careful consideration, particularly from the perspective of human health and well-being, prior to any deployment in practice.

The Scarcity Effect on Product Evaluation in Retail: The Curation Message Role

The Scarcity Effect on Product Evaluation in Retail: The Curation Message Role

The Study on Investigating The Role OfMessage Regulatory Focus and Self-ConstrualEffect of Multiple Models Advertising Effect

The Study on Investigating The Role OfMessage Regulatory Focus and Self-ConstrualEffect of Multiple Models Advertising Effect

The role of messaging on acceptability of military aircraft sounds in Sequoia National Park

Opportunities to experience natural sounds are among the most important reasons for visiting parks, and mandates require that the National Park Service protect natural soundscapes. Due to its proximity to military installations, military aircraft are prevalent above Sequoia National Park, and exposure to sounds produced by aircraft have been found to detract from visitor experiences. Military overflights and associated acoustic impacts are likely to continue given Sequoia’s relationship with these agencies, and proximity to military installations, and in turn visitor experiences may be depreciated. This study examined whether educational messaging could significantly affect Sequoia visitor acceptability of military aircraft sounds, and evaluated the strengths and limitations of visitor communication strategies as they pertain to soundscape management. Results determined that informing visitors about the presence of military aircraft through a theoretically-derived message could improve acceptability of military aircraft sounds by as much as 15%. These results indicate that educational messaging may offer immediate benefits to Sequoia visitor experiences.

Stimulation of inositol trisphosphate formation in hepatocytes by vasopressin, adrenaline and angiotensin II and its relationship to changes in cytosolic free Ca2+.

At maximally effective concentrations, vasopressin (10(-7) M) increased myo-inositol trisphosphate (IP3) in isolated rat hepatocytes by 100% at 3 s and 150% at 6 s, while adrenaline (epinephrine) (10(-5) M) produced a 17% increase at 3 s and a 30% increase at 6 s. These increases were maintained for at least 10 min. Both agents increased cytosolic free Ca2+ [( Ca2+]i) maximally by 5 s. Increases in IP3 were also observed with angiotensin II and ATP, but not with glucagon or platelet-activating factor. The dose-responses of vasopressin and adrenaline on phosphorylase and [Ca2+]i showed a close correspondence, whereas IP3 accumulation was 20-30-fold less sensitive. However, significant (20%) increases in IP3 could be observed with 10(-9) M-vasopressin and 10(-7) M-adrenaline, which induce near-maximal phosphorylase activation. Vasopressin-induced accumulation of IP3 was potentiated by 10mM-Li+, after a lag of approx. 1 min. However the rise in [Ca2+]i and phosphorylase activation were not potentiated at any time examined. Similar data were obtained with adrenaline as agonist. Lowering the extracellular Ca2+ to 30 microM or 250 microM did not affect the initial rise in [Ca2+]i with vasopressin but resulted in a rapid decline in [Ca2+]i. Brief chelation of extracellular Ca2+ for times up to 4 min also did not impair the rate or magnitude of the increase in [Ca2+]i or phosphorylase a induced by vasopressin. The following conclusions are drawn from these studies. IP3 is increased in rat hepatocytes by vasopressin, adrenaline, angiotensin II and ATP. The temporal relationships of its accumulation to the increases in [Ca2+]i and phosphorylase a are consistent with it playing a second message role. Influx of extracellular Ca2+ is not required for the initial rise in [Ca2+]i induced by these agonists, but is required for the maintenance of the elevated [Ca2+]i.