Role Of Emotions In Decision Research Articles

Understanding the role of emotion in decision making process: using machine learning to analyze physiological responses to visual, auditory, and combined stimulation.

Emotions significantly shape decision-making, and targeted emotional elicitations represent an important factor in neuromarketing, where they impact advertising effectiveness by capturing potential customers' attention intricately associated with emotional triggers. Analyzing biometric parameters after stimulus exposure may help in understanding emotional states. This study investigates autonomic and central nervous system responses to emotional stimuli, including images, auditory cues, and their combination while recording physiological signals, namely the electrocardiogram, blood volume pulse, galvanic skin response, pupillometry, respiration, and the electroencephalogram. The primary goal of the proposed analysis is to compare emotional stimulation methods and to identify the most effective approach for distinct physiological patterns. A novel feature selection technique is applied to further optimize the separation of four emotional states. Basic machine learning approaches are used in order to discern emotions as elicited by different kinds of stimulation. Electroencephalographic signals, Galvanic skin response and cardio-respiratory coupling-derived features provided the most significant features in distinguishing the four emotional states. Further findings highlight how auditory stimuli play a crucial role in creating distinct physiological patterns that enhance classification within a four-class problem. When combining all three types of stimulation, a validation accuracy of 49% was achieved. The sound-only and the image-only phases resulted in 52% and 44% accuracy respectively, whereas the combined stimulation of images and sounds led to 51% accuracy. Isolated visual stimuli yield less distinct patterns, necessitating more signals for relatively inferior performance compared to other types of stimuli. This surprising significance arises from limited auditory exploration in emotional recognition literature, particularly contrasted with the pleathora of studies performed using visual stimulation. In marketing, auditory components might hold a more relevant potential to significantly influence consumer choices.

Supreme Student Government (SSG) and Class Officers: The Role of Emotions in Decision-Making and Leadership in Dr. Carlos S. Lanting College

Supreme Student Government (SSG) and Class Officers: The Role of Emotions in Decision-Making and Leadership in Dr. Carlos S. Lanting College

Role of Emotions in the Development of Citizenship and Instructional Methods Utilizing Emotions

시민성의 정서적 측면을 강조하는 경합주의 시민교육론자들은 혐오와 갈등의 시대에 정치적 감정을 활용한 시민교육이 필요함을 주장한다. 본 연구에서는 시민성의 핵심요소인 의사결정 및 민주적 태도 형성에서 감정이 어떤 역할을 하는지 관련 선행연구를 살펴보았으며 이를 바탕으로 학교 시민교육에서 감정을 어떻게 활용할 수 있을지 그 대안을 모색하였다. 그 결과, 감정은 일정한 조건 하에서 신중하고 효율적인 의사결정을 촉진하는 역할을 하며 특히 자신과 타자의 감정적 상태를 파악할 수 있는 역량은 의사결정의 합리성을 제고하고 허위 정보를 판별하는 데 도움이 된다는 점을 확인했다. 또한 다양한 사회 집단에 대한 공감 능력은 혐오와 같은 부정적 감정을 억제하며 타자를 존중하는 민주적 태도를 형성하는 데 효과가 있다는 점을 살펴보았다. 이러한 선행연구 및 경합주의 시민교육론자들의 제안을 참조하여 본 연구에서는 감정을 활용한 시민교육의 대안으로 첫째, 감정의 형성과정에 대한 비판적 탐구, 둘째, 다양한 사회 집단에 대한 공감 활성화, 셋째, 의사결정의 감정적 원천 분석 및 대안의 감정적 결과 예측을 제안하였으며, 각각의 대안을 뒷받침하는 구체적인 수업 사례도 제시하였다.Agonist civic educators who emphasize the affective aspect of citizenship argue that civic education utilizing political emotions is necessary for an era of hate and conflict. This study reviewed previous studies related to the role of emotions in decision-making and attitude formation, which are key elements of citizenship. Based on the review, this study explored the alternatives to utilizing emotions in civic education classrooms. The review of research suggests that emotions play important roles in promoting prudent and efficient decision-making under certain conditions. In particular, the ability to be aware of the emotional state of oneself and others facilitates rational decision-making and fake news detection. The ability to empathize with various social groups is helpful in suppressing negative emotions such as disgust and forming a democratic attitude that respects others. Referring to these prior studies and the proposals of agonist civic educators, this study presented three suggestions to utilize emotions in the civic education classrooms with specific instructional strategies: a critical inquiry into the process of forming emotional responses; activation of empathy for various social groups; analysis of the emotional source of decisions and prediction of the emotional results of choices.

Does Affective Forecasting Error Induce Changes in Preferences? Lessons from Danish Soldiers Anticipating Combat in Afghanistan

ABSTRACT This paper investigates how affective forecasting errors (A.F.E.s), the difference between anticipated emotion and the emotion actually experienced, may induce changes in preferences on time, risk and occupation after combat. Building on psychological theories incorporating the role of emotion in decision-making, we designed a before-and-after-mission survey for Danish soldiers deployed to Afghanistan in 2011. Our hypothesis of an effect from A.F.E.s is tested by controlling for other mechanisms that may also change preferences: immediate emotion, trauma effect – proxied by post-traumatic stress disorder (P.T.S.D.) – and changes in wealth and risk perception. At the aggregate level, results show stable preferences before and after mission. We find positive A.F.E.s for all three emotions studied (fear, anxiety and excitement), with anticipated emotions stronger than those actually experienced. We provide evidence that positive A.F.E.s regarding fear significantly increase risk tolerance and impatience, while positive A.F.E.s regarding excitement strengthen the will to stay in the military. Trauma has no impact on these preferences.

Improving the Management of Hypertension by Tackling Awareness, Adherence, and Clinical Inertia: A Symposium Report.

Hypertension remains the leading cause of global mortality, with elevated systolic blood pressure (BP) leading to 10.8 million deaths each year. Despite this, only around 50% of individuals with hypertension are aware of their condition. Alongside low awareness rates, lack of patient adherence to medication and therapeutic inertia have been identified as factors contributing to the lack of hypertension control worldwide. This report summarizes presentations from the “one of a kind” Servier-sponsored symposium, Improving the Management of Hypertension: Acting on Key Factors, which was conducted as part of the European Society of Hypertension (ESH)-International Society of Hypertension (ISH) 2021 ON-AIR meeting. The symposium focused on how low awareness, therapeutic inertia, and nonadherence can be addressed by combining the experience of a patient with the expertise of physicians. May Measurement Month, the ongoing global BP measurement program, is raising awareness of hypertension in over 90 countries, and the 2018 European Society of Cardiology/ESH guidelines and the 2020 ISH guidelines now include recommendations that specifically address low adherence and therapeutic inertia, including involving patients in a shared decision-making process and the use of single-pill combination therapy. Understanding the role of emotion in decision making and addressing the different psychological states and attitudes in the patient’s “cycle of change” are key to effective shared decision making and improving adherence.Supplementary InformationThe online version contains supplementary material available at 10.1007/s40256-021-00505-6.

A round of dancing and then one more: embedding intuition in the ballet of entrepreneurial decision making

The dance metaphor allows us to figuratively depict entrepreneurial decision making processes. Being conventionally conceived of as a sequence of purposeful behaviors rooted in a rational cognition process, entrepreneurial decision making can be featured as a ‘ballet’. This interpretation puts in the background the improvisational nature of decision making, which revokes ‘lindy hop’ as a dance style. The article intends to illuminate the role of intuition, highlighting its overlap with rationality in the entrepreneurial decision making dance. For this purpose, a bibliometric analysis followed by an interpretive literature review advances a comprehensive report of 66 peer-reviewed journal articles published from 1995 to 2019, constructing evidence on the nature of entrepreneurial decision making and on the interplay between intuition and rationality. Literature is categorized in five clusters, which are reciprocally intertwined. Firstly, intuition is unconsciously used as a strategy to deal with the uncertainty that inherently affects entrepreneurial ventures. Secondly, intuition is rooted in the entrepreneurs’ impulsivity, that echoes the role of emotions in decision making. Thirdly, the merge of rationality and intuition improves the entrepreneurs’ ability to keep up with the erratic rhythm of the decision making dance. Fourthly, the mix of intuition and rationality serves as a catalyst of entrepreneurs’ ability to thrive in complex and unpredictable environments. Fifthly, intuition generates drawbacks on entrepreneurs’ meta-cognitive knowledge, which should be carefully recognized. Embracing the dance metaphor, intuition turns out to be crucial to make entrepreneurs able to fill in the gap between rationality and uncertainty.

Mandatory Waiting Periods Before Abortion and Sterilization: Theory and Practice.

Some laws insist on a fixed, compulsory waiting period between the time of obtaining consent and when abortions or sterilizations are carried out. Waiting periods are designed to allow for reflection on the decision and to minimize regret. In fact, the cognitive processing needed for these important decisions takes place relatively rapidly. Clinicians are used to handling cases individually and tailoring care appropriately, including giving more time for decision-making. Psychological considerations in relation to the role of emotion in decision-making, eg, regret, raise the possibility that waiting periods could have a detrimental impact on the emotional wellbeing of those concerned which might interfere with decision-making. Having an extended period of time to consider how much regret one might feel as a consequence of the decision one is faced with may make a person revisit a stable decision. In abortion care, waiting periods often result in an extra appointment being needed, delays in securing a procedure and personal distress for the applicant. Some women end up being beyond the gestational limit for abortion. Those requesting sterilization in a situation of active conflict in their relationship will do well to postpone a decision on sterilization. Otherwise, applicants for sterilization should not be forced to wait. Forced waiting undermines people’s agency and autonomous decision-making ability. Low-income groups are particularly disadvantaged. It may be discriminatory when applied to marginalized groups. Concern about the validity of consent is best addressed by protective clinical guidelines rather than through rigid legislation. Waiting periods breach reproductive rights. Policymakers and politicians in countries that have waiting periods in sexual and reproductive health regulation should review relevant laws and policies and bring them into line with scientific and ethical evidence and international human rights law.

Electrophysiological Measurement of Emotion and Somatic State Affecting Ambiguity Decision: Evidences From SCRs, ERPs, and HR.

Twenty-three years ago, the Somatic Marker Hypothesis (SMH) proposed by Damasio was introduced to explain the role of emotion in decision-making, and provided a unique neuroanatomical framework for decision-making and its influence by emotion. The core idea of the SMH is that decision-making is a process that is affected by somatic state signals, including those that express themselves in emotion and feeling. In order to verify the SMH, the Iowa Gambling Task (IGT) was originally designed by Bechara et al. and the skin conductance responses (SCRs) was recorded during the IGT. The initial confirmatory results showed that normal subjects would generate anticipatory SCRs when they received reward or punishment, but patients of the VMPFC lesion entirely failed to generate anticipatory SCRs prior to their selection of a card. With the further development of the SMH–related researches, other electrophysiological methods of measuring somatic state was gradually used to test the SMH, including event-related potentials (ERPs), and heart rate (HR). In this mini review article, we summarize the extant electrophysiological research on the SMH and decision-making under ambiguity, propose an integrative perspective for employing different electrophysiological measurement methods, and indicate the application of electrophysiological measurement based on the SMH in daily social decision-making.

Some emotional considerations in cyber conflict

ABSTRACTOne of the most neglected and important aspects of cyber conflict involves the role of emotions in decision-making and its potential influence on the cyber domain in particular. This paper constitutes an initial attempt to examine some of the policy implications of neglecting or omitting emotional factors from our understanding of decision-making in the cyber realm. Several elements of cyber conflict, including secrecy, overlap with other kinds of conflict, while other aspects, such as the speed of computation, present unique and novel challenges. This discussion focuses on cyber conflict. Because the effects of emotion on judgement and decision-making, as well as behaviour, are not specific to the realm of cyberspace, this examination begins with a broader discussion of more recent literature in psychology and neuroscience on the effects of emotion on both choice and action. It then proceeds with a more detailed examination of the influence of specific emotions on decision-making in cyber conflict. It concludes with some of the possible political implications that follow from a fuller recognition of the role of emotions on conflict. An understanding of the role of human emotion in decision-making is essential to achieve effective and accurate policy in the cyber realm.

A Conceptual and Qualitative Study of Outsourcing Criteria and the Role of Emotions in Decision-Making: The Case of Equine Sports Transportation Outsourcing

For years, transportation outsourcing was considered a formal transaction-cost economics decision with little or no consideration for additional factors. This limiting perspective provides the stimulus for the current qualitative study, which examines additional factors affecting the transportation decision. For this article, the equine industry is studied in order to gain a better understanding of additional factors that go into decision- making. In-depth interviews with horse owners and trainers in the equine industry revealed that, in addition to a detailed cognitive assessment of transporter capabilities, the outsourcing decision involves a considerable emotional component. These finding could be noteworthy for a number of industries, such as household goods, museums, fine art (paintings, statues, sculptures), antique furniture (including pianos), collectibles of all kinds, and other high involvement luxury items.

Emotions as a Driving Motive of Human Behavior. A Review of Robert Frank's Book on the Key Role of Emotions in Decision Making

Review of: Fr·enk, R. [Franck, R. H.] 2017. Strasti v nashem razume [Passions within Reason]: strategicheskaya rol’ emotsiy [in Russian]. Ed. by M. S. Dobryakova. Trans. from the English by I. V. Kushnareva. Moskva [Moscow]: Vysshaya shkola ekonomiki.

Malaysian Child Social Workers’ Perceptions of Emotions in Decision-making Processes


 
 
 The present research aimed to investigate the perceptions of the Malaysian Child Social Workers on emotions in their professional practice i.e. decision-making processes. Traditionally, decision-making is viewed as a rational process where reason indicates the best way to achieve a goal. However, many philosophers, neuroscientists and psychologists emphasise that the role of emotions in decision making is not exempted. The overall research strategy was ethnographic. The researchers used a mixture of methods including individual interviews, participant observation, and a questionnaire. The research was conducted in three locations in Malaysia: Kuala Lumpur, Petaling and Kota Kinabalu. Participants consisted of child protectors and rehabilitation officers from the Malaysia Welfare Department and medical social workers in hospitals. This paper presents an analysis of individual interviews in the three locations. A total of twenty-five interviews were conducted (twelve male, thirteen female; age range 29-51). Data were analysed using thematic analysis. The research findings revealed that the Malaysian child social workers tended to avoid emotions in their professional practice (i.e. decision- making processes), which might be due to the procedural practice. Based on the participants’ perceptions with regard to the use of emotions in decision-making proceses, the Malaysian child social workers’ understanding, knowledge and terms pertaining to emotions and their contributions in decision making were seemingly confined to the negative effects of emotions. Emotions, however, were not only characterised as disruptive but also viewed as having their ‘rationality’.
 
 

A Hausa Man Makes a Decision: A Contribution to the Anthropological Perspective on Decision-Making

ABSTRACTIn anthropology, decision-making has mainly been studied from two perspectives: rationalist and ethnographic. These approaches lack a theoretical basis which would integrate their findings in a coherent manner. Taking inspiration from Tugendhat and Berthoz, this article argues that a way out of this impasse is to conceptualise decision-making as an action. At the same time, this conceptualisation allows us to establish a continuum of decision-making processes from simple through complex to fundamental, and to understand these processes as malleable across milieux, societies and cultures. This article also goes beyond this by discussing the decision-making process that led a Hausa villager from Niger to decide not to migrate. This discussion shows that the anthropological literature has largely overlooked a type of decision that could be called a ‘maturing decision’. It also sheds light on the role of emotions in decision-making and on the constitutive role of emic ideas about decision-making in these processes.

Behavioral preference in sequential decision-making and its association with anxiety.

In daily life, people often make consecutive decisions before the ultimate goal is reached (i.e., sequential decision-making). However, this kind of decision-making has been largely overlooked in the literature. The current study investigated whether behavioral preference would change during sequential decisions, and the neural processes underlying the potential changes. For this purpose, we revised the classic balloon analogue risk task and recorded the electroencephalograph (EEG) signals associated with each step of decision-making. Independent component analysis performed on EEG data revealed that four EEG components elicited by periodic feedback in the current step predicted participants' decisions (gamble vs. no gamble) in the next step. In order of time sequence, these components were: bilateral occipital alpha rhythm, bilateral frontal theta rhythm, middle frontal theta rhythm, and bilateral sensorimotor mu rhythm. According to the information flows between these EEG oscillations, we proposed a brain model that describes the temporal dynamics of sequential decision-making. Finally, we found that the tendency to gamble (as well as the power intensity of bilateral frontal theta rhythms) was sensitive to the individual level of trait anxiety in certain steps, which may help understand the role of emotion in decision-making.

Assessing the role of emotions in B2B decision making: an exploratory study

PurposeEmotions in business-to-business (B2B) interactions are relatively unexplored when compared with business-to customer (B2C) industry wherein sufficient evidence implicating the role of emotions in decision-making is available. This study aims to explore the role of emotions in B2B decision-making, and a customer experience model is suggested for the B2B industry.Design/methodology/approachThe qualitative research methodology using structured and semi-structured interviews along with a repertory grid technique was followed during the study. Purposive sampling was done to identify respondents who were involved in the vendor choice process either as a buyer or a seller in their respective organizations.FindingsExploratory research conducted during this study supports the presence of five dimensions of customer experience – sensory, emotional, relational, behavioural and intellectual – in a B2B context. The study further indicates that the experiential value for B2B decision-making is derived from functional, symbolic, emotional and cost values which are assessed by the buyer during their interaction with the product or the service ecosystem and has an impact on the purchase intentions of an industrial buyer.Originality/valueThis paper identifies the role of specific customer experience dimensions in a B2B environment and proposes the role and mechanism of emotional factors affecting the decision-making process in B2B exchange.

When Being in a Positive Mood Increases Choice Deferral

AbstractConsumers’ choices are often accompanied by unrelated incidental moods. The positive mood caused by receiving a compliment, for example, may persist when one is choosing what service to book or which product to buy. How might being in a positive mood affect consumers’ subsequent, unrelated choices? The present research demonstrates that being in a positive mood can make consumers more likely to defer choice. Four studies show that when choosing requires trade-offs between important choice attributes, being in a positive (vs. neutral) mood makes choosing more difficult and therefore increases the likelihood of deferring choice altogether. The findings further understanding of how incidental factors shape choice processes and outcomes and the role of emotions in decision making.

The role of human emotion in decisions about credit: policy and practice considerations

ABSTRACTThe emotional and moral context of high cost, small loan lending has an important bearing on how low-income people engage in the mixed economy of credit, which is a term used to describe the different sectors involved in providing credit, from informal transactions between family and friends to formal fringe financial lenders and multinational banks. Decisions about accessing credit are constrained by more than material circumstances or access to information about the financial cost of such transactions. How individuals perceive different credit options is also influenced by emotions such as shame, guilt or anger. The emotional dimension is critical for understanding how, where and when individuals access credit. The policy field needs to give more attention to these neglected dimensions of decision-making, particularly since ‘financial literacy’ programs targeted at low-income households assume that lack of financial and budgetary knowledge is the key issue. Here, we argue, drawing on an empirical study, that a wider range of cultural and emotional factors needs to be taken into account in making sense of the social relations of money, credit and debt.

The Role of Emotions in Decision-making

This article reviews many results of recent investigations in areas related to decisionmaking. The classic conception of a rational human being is yielding to new, more complex and integrated formulations in which emotional and affective aspects occupy a prominent position. Decision-making is tackled from different points of view, among which the neurological one plays a major role, and the evidence obtainei in studies on positive affect, impulsivity and several emotions such as anger and sadness is reviewed. On the whole, the results show that any explanation of the way a human being makes decisions must necessarily consider emotional and affective states, so as not to make the mistake of using limited and biased explicative models.

Agent Decision-Making under Uncertainty: Towards a New E-BDI Agent Architecture Based on Immediate and Expected Emotions

 Abstract—Over the last decade, emotions have received considerable attention among scholars in agent oriented systems. In fact a large amount of computational models of emotions has been developed and a new generation of artificial agents has emerged to give rise to emotional agents, in particular the Emotional BDI (EBDI) agents. However, in spite of the several interesting studies that have been conducted to underline the role of emotions in decision-making, few works in the agent community have shed the light on the influences of both immediate and expected emotions to drive decision-making. In this context, we intend to propose a new conceptual model of EBDI agency that involves the interplay among immediate emotions, expected emotions and rational decisions of artificial agents.

Experimental data on authority of source bias in decision making

Dear Editor, The psychological approach to reasoning and decision making has shown i) the restricted cognitive resources available to people (see for example, the notion of bounded rationality by Simon1); ii) the inferential errors attributable, at least partly, to limited working memory capacity2; iii) the use of heuristics, i.e. strategies which allow saving cognitive resources by simplifying elaboration yet at the risk of biases, etc. These errors, or distortions, do not appear to be negligible but rather important and recurring behavioral anomalies.3,4 Moreover, since 1950s several psychological studies have highlighted the role of emotions in decision making, a role that has been evidenced also by the neurosciences.5 The three experimental studies presented here were aimed to evaluate the influence of authority of source on decision making, each one examining the following fields: logic, grammar, and figurative art. In the first experiment, 120 university students were administered the three questions of the Cognitive Reflection Test and a fourth question of logic; they were provided with the answers (all of which deliberately wrong) and were asked to express whether they agreed with them. The experimental group was told that the answers had been given by a mathematics teacher; the control group was told that the answers had been given by students with some difficulties in mathematics. In the second experiment 90 university students were administered five pairs of sentences; one sentence in each pair was grammatically correct, the other was wrong. The experimental group was required to evaluate the exactness of the answers (all of which wrong) given by a non-existent grammar teacher; the control group was required to indicate the exact sentence in each pair. In the third experiment, 60 participants were shown five pairs of pictorial reproductions; only one reproduction in each pair was of great artistic value. The experimental group was asked to accept or reject the judgements (all of which wrong) of a non-existent art critic; the control group was asked to indicate the picture deemed most valuable in each pair. In conclusion, statistical analysis, conducted through the χ2 test, has shown a significantly higher number of errors in the experimental group than in the control group all through the three experiments. The results emphasize the conditioning exerted by a source considered to be authoritative on the decision-making process of participants.