Role In Competitive Environment Research Articles

The role of competitive environment and strategy in the supply chain's agility, adaptability and alignment capabilities

PurposeThis paper analyses the way that the industry's competitive environment and the company's strategy influence the implementation of the supply chain's (SC’s) triple-A capabilities (agility, adaptability and alignment). Two competitive environment variables are analysed: competitive intensity of the industry and complexity of the SC. Two opposing competitive strategies are also considered: cost and differentiation.Design/methodology/approachThe hypotheses have been tested using data gathered via a questionnaire given to 277 Spanish manufacturing companies, and structural equation modelling has been used for the analysis.FindingsThe results show that competitive intensity is the most influential factor followed by business strategy. SC complexity does not seem to affect agility. Moreover, although the competitive environment variables affect the business strategy, the latter has no mediating effects between the competitive environment and SC agility, adaptability and alignment capabilities.Originality/valueThis study presents new insights into the environmental and strategic drivers linked to the implementation of SC agility, adaptability and alignment capabilities and offers guidelines to managers involved in SC management.

Analyzing A Product’s Competitiveness Based On The Customer’s Value

Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment. However, businessman need professional assistance in building customer value and help them competing in global market. Furthermore, SME’s (Small Medium-sized Enterprises) competitive advantage data is needed in order to enhance their business competitiveness. Thus, this research is conducted to analyze the competitive advantage of sasirangan fabric in Martapura’s SME, Banjarmasin, the province of South Kalimantan along with the competitive advantage hierarchy. The object of this research is sasirangan fabric that is managed by local SME in Martapura river, Banjarmasin. The data is obtained through questionnaires with Likert scale given to customers and SME managers. Following this, Analytical Hierarchy Process (AHP) with PriEst software is used to analyze the data. The result shows that the main competitive advantage of sasirangan fabric as the superior goods is its purpose to represent The province of South Kalimantan identity and culture, followed by color, design, and price. Yet, sasirangan fabric need to continuously increase its customer value.

An Exploratory Study on the Impact of Organizational Learning on Corporate Branding

This research brings together the concepts of corporate branding and organizational learning in order to develop the competitive advantage of an organization. Corporate brand management has increasingly been seen as a strategic key issue from the point of view of shareholders / owners, top management and other stakeholders. This is due to the fact that in the ever increasingly turbulent, dynamic and competitive markets, corporate brands are ways of creating trust, stability, and differentiation in the market. Organizational learning prioritizes the creation and acquisition of new knowledge, and emphasizes the role of people in the creation and utilization of that knowledge. In this way, organizational learning presents an important route to performance, success and competitive advantage for the organizations. The strategic marketing literature reflects a growing interest in the role of competitive environment on a firm's marketing strategy and performance. Drawing on organizational learning theory and strategic choice theory, it is argued that a firm's strategic adaptation occurs through managerial perceptions of its corporate identity, which then contributes towards its corporate branding. The focus of this research paper is on exploring the impact of organizational learning on corporate branding of the firm. While the importance of these issues has been widely accepted, to date the linkages between organizational culture, learning, corporate branding and corporate identity have scarcely been examined together in the literature, particularly from an empirical perspective. There is some evidence that organizational learning is associated with employee commitment to enhance the corporate brands, but only a few studies have focused on the effect of culture and learning on corporate identity and corporate branding. This research paper explores the relationship between the two broad concepts, with empirical research on data collected from 5 retail organizations within the UK market.

MARKET ANALYSIS OF THE SPIRITS BEVERAGES CATEGORY IN CROATIA

The purpose of this paper is to examine the role of competitive environment on the product offering at the spirit's-market in Croatia. This paper contains analysis of the main rivals including their strategies, goals, strengths and weaknesses. Apart from Croatian and recent litreature, the results of a few recent marketing researches have been used for the purposes of this paper. All data has been presented in a coherent and systematic way. Main research has been conducted on field using the method of polling 21 respondents experts which manage wholesale of spirits in Croatia. The main hypothesis of this work is that the increasing competition of imported spirits represents the main threat on the Croatian market. Alongside of the main hypothesis in this work, three supporting hypothesis have also been tested. The conducted research has shown that the market share of imported spirits will further grow on the Croatian market in the future. The presence of imported brands represents a threat for home-based industry of spirits in the case of price and consumption competition, and range compatibility that suits the demands of modern consumers. With almost unchanged rivalry and possession of global brands, home-based producers are mostly focused on the local market, which represents their main weakness. The researches have shown that the most important factors of success on the Croatian spirits-market are marketing-support and wide availability of products on the market via extensive distribution and partnering with the large retail chains.

Market Orientation and Performance: An Empirical Study of British SMEs

In the context of small- and medium-sized enterprises (SMEs) in the UK, this paper investigates two key areas: the effects of market orientation on dimensions of performance and the moderating influences of market dynamism, competitive hostility and market growth on the market orienta tion- performance relationship. The authors find evidence of the existence of a strong and positive relationship between market orientation and sales growth of SMEs. The analysis also highlights the decisive role of competi tive environment in determining SME performance. The paper, however, cautions against overemphasising competitive influences to the neglect of distinctive capabilities of firms.