Objective: Present the potential of the Geographical Indication for straw handicrafts from Porto de Sauípe – Bahia based on the Methodology for Identifying Potential Brazilian Geographical Indications, developed by the Micro and Small Business Support Service (Sebrae). Theoretical Framework: The article shows some reports that provide information about the history and context of straw crafts in Porto de Sauípe, including local traditions and the role of artisans in the production of the products. Method: The research has a qualitative approach with data collection through bibliographic survey and interviews with local artisans. Results and Discussion: The results showed that the Porto de Sauípe region has factors that provide a quality product (handicrafts) with unique characteristics. The handicrafts have market potential, notoriety and great socioeconomic importance for local artisans. One of the main restrictions for the Geographical Indication is related to the criteria that require more attention, such as governance, research involved and vision of the future. Research Implications: The research makes it possible to analyze the potential of Geographical Indications in other regions that have potential for manufacturing products with notoriety and requirements for registration. Originality/Value: The study provides support to academics and artisans in Brazil, demonstrating the importance of the piassava production chain for maintaining crafts and generating local employment and income.
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