Role In Job Creation Research Articles

INDIVIDUAL FACTORS, SOCIAL RELATIONS, UTILIZE SOCIAL MEDIA ON BUSINESS DEVELOPMENT

Globalization and the development of information technology, the Micro, Small and Medium Enterprises sector has become the main pillar in driving the local economy. Garut Regency, West Java, has great potential in developing MSMEs which play an important role in job creation, economic growth and income distribution. There are challenges in optimizing the growth and sustainability of MSMEs in this area. This research aims to examine the influence of individual factors, social relationships, and the ability to utilize social media on the development of MSME businesses in Garut Regency. The method used is an explanation survey with a quantitative and qualitative approach (mixed methods). Quantitative data was collected through questionnaires, while qualitative data was obtained from Focus Group Discussions and in-depth interviews. The results of analysis using Structural Equation Modeling show that individual factors have an influence of 32.1%, social relations have an influence of 32.9%, and the ability to utilize social media has an influence of 35.9% on the development of MSME businesses in Garut Regency. Simultaneously, these three factors have an influence of 44% on business development. This research provides a basis for formulating more effective policies and programs to support the growth of MSMEs in Garut Regency.

Management and Performance Analysis of Textile Effluent Treatment Plants in Laundries of The Local Productive Arrangement of Pernambuco

Objective: The present study aimed to assess 10 laundries for compliance with Brazilian legislation Theoretical Framework: The Local Productive Arrangement (APL) of Pernambuco plays a crucial role in job creation and economic growth in the state. However, the jeans beneficiation process consumes a significant amount of water and involves the use of various chemicals, which generate effluents with high organic loads, color, and toxicity. This has caused serious environmental problems. The issue is exacerbated during prolonged drought periods and by intermittent river flows, which reduce the natural self-purification capacity of the rivers. Method: A total of 334 influent and effluent samples were collected. All the laundries studied employed physicochemical treatment processes (flocculation followed by sedimentation). Results and Discussion: The WWTPs proved to be efficient in the removal of settleable solids, demonstrating that the coagulation and flocculation processes are effective for this purpose, even in scenarios with management deficiencies. On the other hand, poor operation of the treatment plants has resulted in other parameters, such as pH, oils, and greases, being out of compliance with current legislation. The efficiency in reducing BOD was highly inconsistent, with fluctuations ranging from over 90% efficiency to negative values, indicating significant operational issues. High concentrations of organic matter can compromise oxygen levels in the receiving bodies. It is essential to intensify monitoring and improve treatment processes to mitigate negative environmental impacts.

Desenvolvimento de plug-in BIM para verificação de conformidade de Projetos Arquitetônicos segundo as Leis Municipais – O Caso de Passo Fundo/RS

The construction industry plays a significant role in job creation and the socioeconomic development of cities. However, architects and urban planners face challenges due to the delay in the approval of architectural projects by municipal governments, attributed to the non-compliance of projects with local laws. In this context, this study proposes the use of programming in BIM (Building Information Modeling) software, with the aim of developing a plug-in to assist in the process of approving architectural projects in compliance with the municipal laws and regulations of Passo Fundo-RS. The methodology adopted was based on a thorough literature review, document analysis, and the development of a plug-in prototype for Revit, developed in Dynamo using the Python language. The proposed prototype involves the integration of urban data into Revit to automate the collection of information such as building dimensions, lot areas, setbacks, and other metrics. The results revealed that the implementation of programming routines in BIM, especially for Revit, has the potential to significantly reduce the waiting times for project approvals by the municipal government, improve their compliance with local regulations, and minimize pending issues and rework.

Comparison of Tax Laws for Micro, Small, and Medium Enterprises in Developing Countries

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of economies in many developing countries. They played a vital role in job creation and income distribution. Given the importance of SMEs in increasing economic inclusion and reducing poverty, governments in developing countries often implement tax policies designed to support SMEs' growth and sustainability. Moreover, education and tax support are important efforts in improving MSMEs' understanding of their tax obligations, with tax ownership often associated with access to broader benefits, including financing. Despite variations in implementation, the study stresses the importance of continuous dialogue between governments and MSME owners, as well as the need for a flexible and responsive approach to MSME needs in developing countries. In conclusion, this research contributes to a better understanding of how developing countries can design effective tax policies to support the development of MSMEs, ultimately contributing to more inclusive economic growth.

Financial Inclusion, Globalization and Structural Transformation in Developing Countries: A Finite Mixture-of-Regressions Approach

Industrialization plays a key role in job creation and economic development. We extend the abundant literature on the determinants of industrialization by exploring the potential effects of financial inclusion in 64 developing countries over the period 2000-2020. Using a finite mixture regression model, we find that our sample is best described by a model with three classes of countries. We then incorporate the potential presence of hidden heterogeneity and, we explain the class membership of countries based on globalization. We find that the impact of financial inclusion on industrialization differs across these three classes of countries. Specifically, financial inclusion is negatively associated with industrialization in the first class of countries where the level of industrialization is low, while it positively affects industrialization in relatively more industrialized countries (class 2 and class 3). We also show that better-integrated countries into the global economy are more likely to be in the class where financial inclusion promotes industrialization. Our results are robust to several robustness checks. Our findings suggest that developing countries could reap more benefits from financial inclusion by strengthening their integration into the global economy.

Agricultural Entrepreneurship – A Bibliometric Analysis and Concept Mapping

Agricultural entrepreneurship plays a vital role in job creation, economic income, and competitiveness of the agriculture sector. Considering the importance and relevance of this topic, it is important to explore the recent literature in this area of the study. This work aims to showcase the bibliometric analysis of scientific production and to reveal the importance of agricultural entrepreneurship. The information search was carried out in the Scopus database from 2013 to 2023. This work helps in the identification of key research topics, the co-occurrence of keywords in this field of study, and collaboration patterns and other research areas related to similar concepts. 476 research papers were assessed after being carefully examined and having several checkpoints to eliminate studies that weren’t relevant. Platforms such as Visualization Of Similarities (VOS) Viewer and R Studio are used for the bibliometric analysis of the 476 articles collected from the Scopus database by applying relevant filters, including performance analysis and keyword occurrence analysis. The graphical mapping exemplified the author’s and countries’ contributions, and their collaborations in this area of research over the period. In the analysis of the author’s keyword, the researcher noticed that “entrepreneurship” and “agriculture” were the most frequently occurring among other keywords. The researcher found that “entrepreneurship” has the greatest occurrence with 67 times 35 links and 82 total link strength. Mostly entrepreneurship links with some variables such as agriculture, agripreneurship, rural development, sustainability, agribusiness, agritourism, and entrepreneurial orientation.

The Role of Renewable Energies for Sustainable Energy Governance and Environmental Policies for the Mitigation of Climate Change in Nigeria

In response to the escalating global challenges posed by climate change, this research investigates the role of renewable energies in shaping sustainable energy governance and environmental policies for climate change mitigation in Nigeria. The study underscores the pivotal relationship between renewable energies and governance structures, emphasizing the need for innovative policy approaches. In Nigeria, a country grappling with a surge in energy demand, particularly in densely populated urban areas, this research delves into the current state of renewable energy adoption, technological aspects, and the policy and regulatory frameworks governing its integration. The study scrutinizes the technological aspects of solar, wind, hydropower, and biomass energy in Nigeria, exploring advancements in solar photovoltaic, hydropower, bioenergy, and geothermal technologies. Additionally, it dissects the nation's policy landscape, assessing key initiatives such as the National Energy Policy, the National Policy and Guidelines on Renewable Electricity, and Feed-in Tariffs. Furthermore, the research examines the alignment of environmental policies with renewable energy goals, highlighting the importance of targets, incentives, and regulatory frameworks. It also scrutinizes incentives for sustainable practices in Nigeria, including investment tax credits, the Renewable Energy Development Fund, and concessional import duty rates for renewable equipment. The study assesses the impact of renewable energy initiatives in Nigeria, gauging investment trends, ongoing projects, and the effectiveness of policy frameworks. It also delves into the economic, social, and environmental co-benefits of renewable energy projects, emphasizing their role in job creation, investment attraction, and reduction in energy costs. Finally, the research evaluates the effectiveness of renewable energy initiatives in reducing the nation's carbon footprint and fostering environmental sustainability. It highlights progress in achieving climate change mitigation goals through increased renewable energy capacity, policy frameworks, and off-grid electrification initiatives.

CHALLENGES AND FACTORS AFFECTING THE SUSTAINABLE DEVELOPMENT OF SME-s IN ALBANIA

Small and medium-sized enterprises (SMEs) are crucial for the economic development of a country, playing an important role in job creation, poverty alleviation and economic growth. SMEs play a major role in most economies, particularly in developing countries. SMEs account for the majority of businesses worldwide and are important contributors to job creation and global economic development. In Albania, SMEs represent more than 99% of the total number of enterprises and the percentage of employees in this sector is 82% (INSTAT, 2023). For this reason, identifying factors affecting the development of SMEs in Albania is very important, in order to take all the necessary steps to reduce barriers as well as create opportunities and facilities for supporting this sector. Small and medium-sized enterprises play an important role in the development of the national economy, influencing sustainable growth in the agriculture, services, trade, and production sectors. They are major contributors to value creation across all sectors. The development of SMEs, especially in transition countries faces several difficulties such as limited access to finance, increased competition, low research and development costs, high levels of exposure to risk, technological change, and capacity constraints related to knowledge and innovation. As an important factor for economic growth and employment, it is important to evaluate the performance of SMEs in the country as well as the constraints and challenges they face. The purpose of this study is to analyze and evaluate the factors that affect the sustainable development of the SMEs sector. The findings of the study are relevant to government, policymakers and managers to address these challenges, to encourage and offer support to SMEs’ development through their strategies.

Hospitality 2.0: Decoding E-HRM's Role in Innovation and Sustainability

The aim of this research paper is to engage with the ongoing scientific discourse surrounding the impact of electronic human resources management (E-HRM) technology on organizational sustainability, performance, and innovation within the context of the dynamic Saudi Arabian hospitality industry. Drawing upon a quantitative research methodology, this study seeks to unveil the intricate relationship between the latent variable (e-HRM) and the dependent variables, namely, organizational innovation, organizational performance, and organizational sustainability. The systematic organization of literary sources and research approaches underpins the comprehensive nature of this study, which holds particular relevance against the backdrop of Saudi Arabia’s ambitious Vision 2030 development plan. The plan envisions diversifying the economy, reducing dependence on oil, and fostering sustainable growth – objectives that resonate strongly with the challenges and opportunities within the hospitality sector. The paper progresses logically, employing robust statistical software such as SPSS version 25 and SmartPLS 3.3.5 to rigorously evaluate and test the measuring and structural models. This meticulous approach includes hypothesis testing to assess indicators’ reliability, convergent validity, and discriminant validity. The study meticulously examines a sample of 438 employees within the Saudi hospitality industry. Methodological tools, including detection analyses and correlation analysis, are deployed to ensure the integrity and accuracy of the data. The Saudi hospitality industry is strategically selected for its pivotal role in job creation, economic prosperity, and overall image projection. Empirical analysis forms the crux of this paper, revealingcompelling results that underscore the positive and significant influence of e-HRM technologies on organizational innovation, organizational performance, and organizational sustainability. The model’s robust fit, as evidenced by the SRMR value of 0.074 and the NFI score of 0.911, accentuates the reliability and validity of the research. Furthermore, the paper employs the blindfolding technique to assess the model’s predictive validity, revealing effect sizes of 0.223, 0.109, and 0.439 for organizational innovation, organizational performance, and organizational sustainability, respectively. This research not only empirically confirms but also theoretically substantiates the pivotal role of e-HRM technologies in shaping organizational outcomes. By delving into the mediating relationship betweenorganizational performance and organizational innovation, this study contributes significantly to understanding how e-HRM technologies can be a catalyst for organizational sustainability in the unique context of the Saudi hospitality industry. Beyond the academic realm, the findings provide actionable insights for policymakers, industry professionals, and stakeholders, aligning with the overarching goals of Saudi Vision 2030 to foster sustainable growth and development.

THE ROLE OF GOVERNMENT SUPPORT PROGRAM IN DIGITAL TRANSFORMATION AND DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES WITH THE MEDIATION OF SENSING CAPABILITY IN PAKISTAN

Small and medium-sized corporations (SMEs) are a key component of their country's national having list as they play a big role in job creation, exporting promotion, GDP growth, and poverty reduction. County executive authorities that provide SMEs with the competitiveness and performance know-how to enable their local and international trade operations through knowledge and skills transfer. The Government of Pakistan happens to put in place one of such SME aid programs in line with the Common Facility Centre (CFC) program. The aim of CFC is to inform SMEs about modern production techniques and technical knowledge in order to improve their overall technological abilities and competitiveness by which the chances of a business growing can be achieved. For this study, the positivist approach will be chosen in the quantitative technique to identify the cause and effect relationship to get a conceptual view about CFC support program digital transformation and performance of SMEs. It may appear that the CFC program is likely to enhance SME performance. However, it is predicted that the role of sensing capability in digital transformation may be capable to moderate this liability where sensing ability may play a mediating position. Main research studies, with regard to effectiveness of SME support programs, remain focused on the aggregate outcomes, ignoring individual company's capacity to positively affect firms' performance. A quantitative research technique developed from the positivist paradigm is provided to gather data and investigate the linkages among CFC support programs, digital transformation, and SME success. It is advocated that objective and perceptual data be acquired by adopting a survey design via a self-administrated questionnaire. This research sample will include SMEs in Pakistan's leading industrial clusters employing the CFC assistance program. A survey questionnaire has been used to collect the data. Then data is coded, fed, and analyzed by SPSS, following proper validation through exploratory and confirmatory factor analysis.

A Study on the Business-Family Interface of Womenpreneurs and Their Capacity to Manage Challenges in the Unorganized Sector of Virudhunagar District, Tamil Nadu

In order to ensure an innovative and sophisticated economy, womenpreneurs or women entrepreneurs are the need of the hour in the entrepreneurial ecosystem. Women entrepreneurship is a key driver of socio-economic growth since it plays a leading and key role in job creation, poverty reduction and attaining gender equality. Womenpreneurs continue to be a vital and key component of the economy, as well as a source of personal, social and transformational development. Generally, women have the capability of playing a wide range of roles and thus they hold numerous honors and achievements in their hats. Organization management is not Managing an organization is not a simple task, especially when it comes to unorganized sectors, where women face numerous challenges. This paper investigated the challenges faced by womenpreneurs of unorganized sectors as well as the solutions to manage and tackle the challenges in unorganized sector of Virudhunagar district. It also examines the family support which in turn influences the challenge facing capacity of womenpreneurs of Virudhunagar district. The findings signified a constructive relationship between financial support received from family and womenpreneurs’ performance in business.

Unleashing open innovation: A decomposition nexus of Sharia-compliant financing and job creation

This study investigates the impact of Sharia-compliant financing on job creation in Indonesia. Utilizing provincial-level data and employing fixed effects panel data regression with the GLS estimator, we explore the decomposition effects of Sharia-compliant financing on job creation. Our findings reveal that an increase in the market share of sharia-compliant financing in total, working capital, and consumption does not have a significant impact on job creation. Surprisingly, the share of sharia-compliant financing in investment shows a significant negative impact on job creation. However, it is important to note that overall, Sharia-compliant financing has a positive impact on increasing job creation. Specifically, Sharia-compliant financing for working capital exhibits the highest impact on job creation, followed by Sharia-compliant financing for investment and households. Based on these findings, we propose an open innovation framework to expand the dissemination of Sharia-compliant financing, with a particular focus on MSMEs, with the aim of enabling Islamic banks to play a pivotal role in job creation.

Innovative Management and Entrepreneurship in the Higher Education Allied Health Science Institutions

Higher education administration is responsible for overseeing the university's faculties, faculties, human resources development programs, curriculum, budgeting, and more. They continue to run the university by designing, implementing, and supervising the school's approach to issues such as the lives of college students. They give understudies sufficient lodging, support understudies' admittance to physical and emotional wellness assets, and give vocation and college advising administrations. It also typically overseas student orientation, event programming, and student club organization on and off-campus. They hire non-university professionals and strive to build and develop networks that provide pre-and post-graduation opportunities to allied health science students. Recently, the speed of business between academia and the industrial sector is accelerating. This is happening against the backdrop of intensifying competition. Due to these trends, companies and organizations are increasingly dependent on project management methodologies and processes to achieve their commercial goals. As a result, higher education institutions offer curriculums and programs designed to enhance education. Business is a worldwide peculiarity wherein monetary development all over the planet is decidedly affected by the rise of new and imaginative business visionaries. These new small businesses will play an important role in job creation and influence policies to recognize and support entrepreneurial start-up activities for positive economic contributions. Several entrepreneurial workshops have been developed by governments and universities to support these entrepreneurial plans, but there is a need to upgrade the knowledge of implementing entrepreneurial programs. There is always a need to generate more entrepreneurial graduates from higher education institutions. Entrepreneurship education at universities should be comprehensively reviewed and changed. When it comes to developing entrepreneur-oriented graduates, you need to set clear goals. In addition, the educational process requires a lot of restructuring to improve the development of entrepreneurial skills among allied health science students/faculty.

IMPACTS OF COVID-19 PANDEMIC IN THE SELECTED BUSINESSES: EVIDENCE FROM PAGSANJAN LAGUNA, PHILIPPINES

The COVID-19 impacted businesses across the world including small and medium enterprises in the Philippines. Businesses in Pagsanjan, Laguna in the Philippines were not spared. Businesses were severely affected and in need of support to recover from this pandemic. This paper presented the impacts of the COVID-19 pandemic on the businesses in Pagsanjan, Laguna. Specifically, it identified immediate actions taken by owners to adapt to the new market realities. It also determined the resources that businesses have accessed to minimize the impact and to help them evaluate the support and additional resources they may need during COVID and for the recovery period. Ninety (90) small and business owners participated in the survey. The data were entered using MS Excel 2019 and descriptive analysis was performed. Findings of the survey reveal that before COVID-19, the performance of most enterprises was stable with the ability to save a portion of the profits. During the period of COVID-19, business revenues decreased by more than 50% and businesses must reduce the number of staff. The remaining staff were required to work remotely. Additionally, planned upgrades or expansions were canceled and hours of operation were reduced due to government restrictions and protocols. To recover, the owners asked the government for additional technical support to research possible business plans and financial subsidies for utility payments. These results are useful for designing programs to speed recovery and to support small and medium enterprises given their vital role in job creation and economic development.

IMPACTS OF COVID-19 PANDEMIC IN THE SELECTED BUSINESSES: EVIDENCE FROM PAGSANJAN LAGUNA, PHILIPPINES

The COVID-19 impacted businesses across the world including small and medium enterprises in the Philippines. Businesses in Pagsanjan, Laguna in the Philippines were not spared. Businesses were severely affected and in need of support to recover from this pandemic. This paper presented the impacts of the COVID-19 pandemic on the businesses in Pagsanjan, Laguna. Specifically, it identified immediate actions taken by owners to adapt to the new market realities. It also determined the resources that businesses have accessed to minimize the impact and to help them evaluate the support and additional resources they may need during COVID and for the recovery period. Ninety (90) small and business owners participated in the survey. The data were entered using MS Excel 2019 and descriptive analysis was performed. Findings of the survey reveal that before COVID-19, the performance of most enterprises was stable with the ability to save a portion of the profits. During the period of COVID-19, business revenues decreased by more than 50% and businesses must reduce the number of staff. The remaining staff were required to work remotely. Additionally, planned upgrades or expansions were canceled and hours of operation were reduced due to government restrictions and protocols. To recover, the owners asked the government for additional technical support to research possible business plans and financial subsidies for utility payments. These results are useful for designing programs to speed recovery and to support small and medium enterprises given their vital role in job creation and economic development.

ACTIVATION OF ENTREPRENEURIAL POTENTIAL FOR THE DEVELOPMENT OF A TERRITORIAL COMMUNITY

Introduction. The practice of countries with market economies shows that small businesses are a structural factor in the economy, playing an important role in job creation and unemployment reduction, and quickly responding to changes in consumer demand. Therefore, in modern conditions, it is obvious that the development of a territory is impossible without the participation of businesses. Local selfgovernment bodies, by supporting this sector of the economy, address specific tasks of economic development: improving the quality of life of residents and improving the infrastructure of the community's economy. Local self-government bodies promote the development of the local economy by supporting business. The goal of the article is to study the processes of activating intrepreneurial potential for the development of a territorial community, as well as to outline the directions for creating favorable conditions for entrepreneurship and supporting small and medium-sized enterprises. Methods. The methods of economic, systemic, structural analysis and generalization are used. Results. The role of the entrepreneurial sector in the development of the regional economy has been analyzed. It has been proven that entrepreneurship is a key element in the development of any territorial community. The economic development, social stability, and overall standard of living depend not only on the activity and efficiency of entrepreneurs. It has been established that activating entrepreneurial potential for the development of a territorial community is a key aspect of sustainable socio-economic development. Successful implementation of this strategy requires a comprehensive approach aimed at creating favorable conditions for entrepreneurship and supporting small and mediumsized enterprises. The path to success lies in promoting entrepreneurship through financial support, creating a favorable business environment, and a joint approach of all stakeholders. Conclusions. The main provisions of the scientific article will contribute to creating conditions for activating entrepreneurial potential to improve the quality of life of community residents.

Study on entrepreneurship competencies of coffee farmers

Coffee is the main source of income for 1.8 million heads of farming families spread across almost all provinces and 69 thousand families of employees of large plantations, plays a role in job creation, encouraging domestic agribusiness. The stock of coffee beans in Indonesia for the last 5 years has continued to decline. Seeing this phenomenon, researchers are interested in studying entrepreneurial competence, and the factors that influence it both directly and indirectly. Determination of respondents using the method of arikunto 10% of the total population, then obtained as many as 496 respondents. Analysis of research data using path equations. The results of the study stated the eleven indicators of entrepreneurial competence have competencies of which 1 indicator is included in low competence. The results of the path analysis state that X2 (Farming Business Experience), X5 (Access to Information), X7 (Farmers' Perceptions of Government Policy) have a significant direct and indirect influence on the entrepreneurial competence of farmers.

Research on technology contribution evaluation model for commercialization

The purpose of this study is to calculate the quantitative and qualitative contribution of intellectual property rights owned by startups for successful commercialization. In the 4th industrial revolution economy, intellectual property rights, which play an important role in job creation and economic growth, play a very important role for startups. In particular, intellectual property rights are the most important asset for startups, and it is necessary to promote the sustainable growth of startups through efficient intellectual property management. This study evaluated the relative contribution of technology, human resources, and market assets, which are the sources of intangible assets for successful business start-ups through intellectual property transfer and technology trade. The contribution of the case companies to intangible assets was calculated by comprehensively judging four technologies related to each other. To this end, we find a strategy for the successful commercialization of intellectual property rights owned by startups by calculating the relative contribution of technical assets, human assets, and market assets, which are the sources of intangible assets. The contribution of the example company to intangible assets is calculated by comprehensively judging the four related intellectual property rights of the startup. In future research, we look forward to a follow-up study that can help companies make strategic decisions by comparing and analyzing various companies in consideration of industry and size.

Rural entrepreneurship and job creation: the hybrid identity of village-cadre-entrepreneurs

Poverty alleviation has been one of the most important issues in human society, especially in rural areas. As a critical solution to settle rural poverty, entrepreneurship increases rural entrepreneurs' income and creates job opportunities in rural communities. However, why rural entrepreneurs have different employment choices remains underexplored. This research focuses on village cadres' entrepreneurship in China, exploring how the hybrid identity of village-cadre-entrepreneurs interacts and further influences their motivation to create more jobs. Furthermore, we theorize how contextual factors, such as village isolation, lineage group, and regional collective mobilization, shape the logic of the employment strategy resulting from this hybrid identity. Based on a nationwide representative sample comprising 4346 rural entrepreneurs and their enterprises, our findings indicate that village-cadre-entrepreneurs are motivated to provide more work opportunities within the system of village self-governance. With job creation, village-cadre-entrepreneurs preserve and strengthen the “patron” image of village-cadre identity and mitigate the “businessman” image of entrepreneur identity. Further to this, the positive effect of village-cadre-entrepreneurs offering more work opportunities via entrepreneurial activities is more prominent when villages i) are more isolated from the external environment, ii) have more lineage groups, or iii) are in areas with more collective mobilization. This study highlights the impact of rural governance logic in rural entrepreneurial activities and the significance of village-cadre-entrepreneurs' role in job creation and rural poverty alleviation.

Potential of Marketing Communication as a Sustainability Tool in the Context of Castle Museums

Based on the OECD research from 2020, tourism is one of the biggest and fast-growing sectors of the world economy. Tourism plays a key role in job creation as well as in added value creation. In 2018, the revenue from tourism in Slovakia totaled EUR 2.7 billion, which is EUR 4.7% more than the year before, where the mentioned refers to 3% GDP and 27.6% of the services-related exports. The authors drew their attention to identifying some marketing communication tools’ impact on the castle museum attendance in Slovakia and analyzed the degree and dynamics of the communication structure implementation in the context of cultural heritage. In general, 5840 cultural tourists were interviewed during three restricted cycles: 2006–2009, 2011–2014, and 2016–2019; the interviewing was held through the questionnaires only during the summer seasons. The study herein shows that the quality perception of the carried out offline marketing communication activities and the visit intention itself have significant influence on the interest of customers in repeated visits to castle museums.