Roland Barthes's Semiotic Theory Research Articles

PESAN DAKWAH DALAM ANIMASI NUSSA OFFICIAL EPISODE ADAB MENGUAP DAN JANGAN TIDUR SETELAH SUBUH

Islam is a regligion that calls on its followers to carry out da’wah, one of the da’wah contained in the film nussa and rarra is da’wah in the form of animations, the nussa and rarra animations contain many preaching messages, one of which is in the episode adab yawning and not sleeping after dawn, by therefore, this research changes peoples’s thingking by analyzing the nussa and rarra animations. this research aims to find out what kind of message of preaching faith, sharia and morals contained in the animated film nussa in the episode of adab yawning and don’t sleep after dawn and to find out the meaning of denotation and connotation using Roland Barthes semiotic theory. this research uses descriptive qualitative research method. the researcher, using Roland Barthes semiotic analysis research approach, to dissect the meaning of denotation and connotation in the episode of adab yawning and not sleeping after dawn. Roland Barthes semiotic analysis which examines the signifier and signified of an object. the results of research on the animated film nussa, the episode of the adab of yawning and not sleeping after dawn, namely that the message of preaching the faith is depicted through dialogue between mother, nussa, and rarra. what speks about everything is the will of Allah which is a form of tawakal. apart from that, the message of syariah da’wah can be seen in the characters played by umma (mother) and rarra (nussa’s sister) who wear the hijab. and finnaly the message of moral preaching which is reflected in the dialogue of maintaining manners, apologizing and saying thank you.

Analisis Semiotika Makna Pesan Foto Terbaik Pada Buku Treasure Of Sukabumi

Photo is one of the visual works that can convey a message in the form of an image without any manipulation or engineering process. Sukabumi is one of the areas in West Java that has amazing tourism potential ranging from natural, culinary, historical, educational, to cultural tourism. Treasure Of Sukabumi is a photo book that tells about the treasures owned by Sukabumi. This study aims to determine the connotation and denotation meanings of the best photos in the book Treasure Of Sukabumi. This study uses a qualitative approach using Roland Barthes's Semiotic theory method which reads images through denotative meanings and connotative meanings. Data collection techniques using observation techniques, in-depth interviews, documentation and triangulation techniques. There were five informants in this study, with a side purposive technique. The objects of this research are the two best photographs of the book Treasure Of Sukabumi. The results of the study show that there is a denotative meaning in the form of the actual conditions contained in the photos of Goa Buni Ayu and the Cap Go Meh Celebration and connotation meanings based on trick effect (artificial effect), body pose or gesture, object, photogenia (photo technique), aestheticism (composition), and syntax in the photos of Goa Buni Ayu and the Cap Go Meh Celebration so that they contain additional meanings, certain feelings or certain taste values ​​in addition to the general basic meaning. The conclusion of this study is to show the charm of the beauty of underground tourist destinations and the potential wealth of tourism owned by Sukabumi.

Representation of Forms of Sexual Harassment in Women Through Film in the Perspective of Muted Group Theory

Sexual harassment is a serious issue that takes many forms, such as exploitation, coercion, or sexual abuse without consent. This type of harassment is a form of gender injustice that can manifest in various forms of marginalization and subordination towards women. Women can feel restricted in their ability to express themselves freely due to the dominance of men in society. As a result, there has been an increase in the number of cases of sexual harassment of women in society. This has prompted film directors to address the issue in their works, such as the film Virgin the Series. This research aims to analyze the representation of sexual harassment towards women in this film, which is available on the Disney+Hotstar application, using the perspective of muted group theory. The theoretical framework used in this study includes the concept of representation by Stuart Hall, the concept of sexual abuse, adolescence, and women, as well as Roland Barthes's semiotic theory and the grand theory of silence (The Muted Group Theory). The researchers utilized a qualitative research method and applied Roland Barthes's semiotics approach to analyze the text and visuals in this film. The findings indicate that the film portrays various forms of sexual harassment toward women, such as physical, oral, non-verbal, gestural, visual, and psychological harassment. These depictions further strengthen the position of women as subordinates, as explained by the muted group theory

Semiotic Analysis of Patriotism in Hacksaw Ridge and Letters from Iwo Jima Movie

Each country have different meaning of Patriotism. Therefore, this research comparing on the movie of Hacksaw Ridge and Letters from Iwo Jima since both of the movies showed differences perspective of patriotism since both of them from different culture. The research aimed at revealing the semiotic of patriotism in Hacksaw Ridge and Letters from Iwo Jima movie. This research is based on Roland Barthes semiotic theory, Nathanson patriotism theory and Joana Japanese patriotism. The qualitative method was employed by analyzing the symbols that indicate the act of patriotism found in the movie. The research used a descriptive design. The object of the research is the character and the background of the set was taken. Document analysis was used as the instrument in order to get the valid data. There are 57 data that took from the 10 scenes from each movies to symbolize the Dennotative, Connotative and Myth. From the analysis, three types of symbols were found that showed by the character or the background set. They were data 33,33% of Dennotative (10 occurrences), 33,33% of Connotative(10 occurrences) and 33,33% of Myth(10 occurrences) in Hacksaw Ridge movie. As for the Letters From Iwo Jima, 37% of Dennotative (10 occurrences), 37% of Connotative (10 occurrences) and 26% of Myth (7 occurrrences). The data semiotic Analysis were based on Roland Barthes theory

The meaning of Koto in Kono Oto Tomare’s Anime Movie: Roland Barthes Semiotic Approach

This research titled ‘The meaning of Koto in Kono Oto Tomare’s anime movie’. This movie is an adaption from manga Kono Oto Tomare! writen by Amyuu. This movie tells about the struggles of Tokise’s high school student which joined in Tokise’s Koto Club to defended their club from disbanded by vice principal. Method which used in this research is descriptive-qualitative method. For data analysis used Roland Barthes Semiotic theory. Roland Barthes Semiotic has two step of signification, first step has denotation, and then developed it into the second step that is connotation or myths.

Representasi Makna Denotasi dan Konotasi dalam Lirik Lagu Kun Fayakun (Analisis Semiotika Roland Barthes)

This study aims to describe the meaning implied in the Arabic song “Kun Fayakun” lyrics through translation and study process analysis. As for this research, the author used the qualitative-descriptive method by making observations through existing data, looking for patterns between relationships with various concepts that have not been previously determined, analyzing, then providing understanding and explanations. The data were collected by observation and documentation technique and analyzed by Roland Barthes's semiotic theory. The outcome that was gained from this research is as follows: 12 the denotative and 12 connotative meaning which have an important role in helping the reader to understand the song lyrics of literary meaning and its implicit meaning.

MAKNA UPACARA PERKAWINAN SHINTO DI JEPANG

A marriage ceremony is composed of rituals that are full of meaning, also decorated with clothes that are only worn at the time of marriage. This research analyzes the meaning of each ritual and dress in Shinto wedding ceremonies using Roland Barthes's Semiotic theory. Examine the connotation behind each ritual and clothing. All the rituals in the Shinto wedding ceremony have meaning as an announcement to God, relatives and friends of the bride and groom. While clothes have the meaning of showing the identity of the wearer. Keywords : Marriage, ritual, semiotic, Shinto

Mitologi dan Konstruksi Budaya Masyarakat Bubakan Mijen Semarang dalam Tinjauan Roland Barthes

<p><span lang="IN">This article examines the process of meaning construction of mythology which takes its toll on cultural reconstruction in a society. The researcher employed Roland Barthes's Semiotic theory. By this theory, mythology is examined based on the significance of meaning, from denotation to connotation through the operationalization of sign, signifier, and signified. The object of this research is the people of Bubakan Mijen Semarang. The data collection technique includes observation and interview. This study shows that the cultural variants in the Bubakan Mijen Semarang community such as punggahan, pudunan and kabumi are rooted in mythology which emerged and passed down from generation as an ultimate value which is influenced by the factors of ideology, geography, economics, and education. This article signifies the importance of knowing the cultural roots of society through the repositioning of mythology, from historical science to formal science<br /></span></p>

Representasi Maskulinitas Pria dalam Iklan Televisi Men’s Biore Cool Oil Clear

The purpose of this research is to analyze the meaning contained in Men’s Biore Cool Oil Clear advertisement in three different versions namely version #BeMagnetic 2019, #RefreshSangatLo! 2018, and Long Riding 2017, and discuss the myths and male masculinity representation by using Roland Barthes's semiotic theory. The results showed that the three ads represent men into 8 myths, namely Men as free creatures, Men as good-looking creatures, Men as charismatic creatures, Men as leaders, Men as optimistic beings, Men as rulers, and Men as narcissist beings. The masculine traits contained are Give em Hell, Metrosexual, Be a Big Wheel, Be a Sturdy Oak, and New man as narcissist. The message of masculinity formed is an easy way to wash face to be able to become a masculine, namely men who pay attention to cleanliness and appearance of themselves, which opens new perspectives in the wider community over the stereotypes of masculine images that have been circulating.

The Denotative and Connotative Meaning in Sheila on 7 Song Lyrics “Film Favorit”

Song Lyrics is a person's expression about something that has been seen, heard or experienced. In expressing their experiences, the poet or composer of the song makes words and language games to create attraction and distinctiveness to the lyrics or poetry. This study aims to see the connotation, denotation, and mythology meaning contained in the object of research, namely the song ‘Film Favorit' from Sheila On 7. In this study the main theory used is the Roland Barthes semiotic theory. The method used in this study is a qualitative method with a descriptive interpretive approach. The results showed that the lyrics of the song under study contained connotation and denotation meaning in it. Likewise with the myth. This song carries the common myth of love. The myth that contains the value of love illustrates that love must be fought for and makes a commitment to make love secured. Contains about the main character's outpouring of his partner to his partner and how to express his feelings to those he loves. The author's choice of the word "Favorite Film" because at present, millennials are now very close to film. Songwriters hope that this song is easy to remember and be made into learning in our lives.Â

Representation of Muslim Women as Seen in American Advertisements: Ability, Egalitarianism, and Resistance

Since Muslimah fashion has risen in the world, many companies are showing Muslim wom e n who wear veiling their advertisements, including American brands advertisements. They are Nike, American Eagle, Covergirl, Fenty Beauty, and Gap. This case is important to be discussed, because it is completely opposite. America is well-known as Islamophobia country and hijab-Muslim woman as an identity of Islam religion. Therefore, the study aims to reveal the meaning of the Muslimah model in these advertisements. The method used in this study is a qualitative descriptive method and applies Roland Barthes semiotic theory and religification of commodities theory . This research found the meanings of Muslimah models refer to the current phenomena of Muslimah life such as the modern beauty and lifestyle of Muslimah, and the freedom in showing their status and skill , and the diversity in the representation of woman beauty. Three myths (ideologies) found in this research are a deconstruction of a negative stereotype of Muslimah in America , beauty standard, and egalitarianism values. Therefore, t h is research argues that the advertisement is an und e rground movement of M uslim women as their resistance to negative stigmas in American society by expressing their identities, ability , and egalitarianism values. .

PERSPEKTIF ISLAM TERHADAP NILAI MORAL DALAM CERPEN DAULAH AL-‘ASHĀFĪR KARYA TAUFĪQ AL-CHAKĪM (ANALISIS SEMIOTIKA ROLAND BARTHES)

This study aims to describe the Islamic perspective on moral values in the short story Daulah Al-‘Ashāfīr by Taufīq Al-Chakīm. The method used in this study is a qualitative descriptive method. The object of this research is the Daulah Al-Ashāfīr short story by Taufīq Al-Chakīm using Roland Barthes's Semiotic theory. The data used is the text in the form of quotations that show moral values in the Daulah Al-Ashāfīr. Analysis is done by reading, then recording things that show moral values in the Daulah Al-Ashāfīr. Furthermore, collecting secondary data that supports the research. Then analyze the moral values of Daulah Al-Ashāfīr by using Roland Barthes's semiotic theory and proceed with an Islamic perspective on that value. Finally, make a conclusion. The results of the study show that moral values in the short story Daulah Al-Ashāfīr by Taufīq Al-Chakīm are divided into three, namely (1) religious moral values, (2) social moral values, (3) and individual moral values. All three moral values are in accordance with Islamic teachings, there is human relations with God, human relations with others, and human relations with yourself.

"롤랑 바르트의 기호학과 신화론에 의한 중국 무협 영화 포스터의 특징과 함의 연구 – 2011-2018년 박스오피스 상위 영화제 수상작 5편을 중심으로 -"

"롤랑 바르트의 기호학과 신화론에 의한 중국 무협 영화 포스터의 특징과 함의 연구 – 2011-2018년 박스오피스 상위 영화제 수상작 5편을 중심으로 -"

Simbol Agama Dan Budaya Dalam Iklan Politik Pilkada Analisis Semiotika Roland Barthes

This study seeks to reveal the use of religious symbols (Islam) and reveal the meaning of the use of these symbols in the context of society in the regional elections (2015) in Banjarmasin. Therefore, the author uses Roland Barthes's semiotic theory to reveal the ideological meaning of symbols in relation to certain people's culture or habits. This research proves that the meaning of religious symbols appears as an effort to represent the piety of the candidates. Thus, these ideological symbols also exploit knowledge and regional history and religiosity.

Visual Semiotics Analysis on Television Ads UHT Ultra Milk “Love Life, Love Milk”

The number of adverts that have sprung up this digital era has made the creative industry try to break new breakthroughs so that advertisements can be more able to get the attention of the audience by making many innovations. As in the uht ultra love life love milk television television ad. What is applied to television advertising media that has a general target for all people who see this ad, and the main target is young people because it is more relevant and consumers are mostly young people, because milk supports the development period. The purpose of this study is to help review the meaning of a modern advertisement, especially milk advertisements which are usually for children but aimed at all ages.This study uses Roland Barthes's semiotic theory as a theory in the study of television ads, with methods of documentation, interviews, literature studies, so that the right data is collected to be analyzed. So the conclusion in this study is that uht ultra love live love milk television advertising has the message contained in each video scene that is combined with verbal text emphasis and changes in typographic elements that have their own meaning to trigger emotions from consumers.

Representation of Sapardi Djoko Damono’s Poetry in Islamic Education; A Semiotic Study

The poetry analyzed are “Hatiku Selembar Daun”, “Yang Fana Adalah Waktu”, and “Akulah Si Telaga”. The poetry are analyzed using qualitative research methods, which are analyzed descriptively through words, lines, and verses, using Roland Barthes's semiotic theory. The results of this study explain that the myth that Barthes interpreted as an ideology delivered by poets in his poetry to instill the view of Islam in living life because of moral degeneration that occurs in humans today. Through the poetry, the poet contests his ideology about attitudes and traits that must be possessed by humans based on the teachings of Islam, that: First, humans are very fragile creatures. Second, there is no eternity on this earth. Third, sacrifices that do not ask for rewards or profit.

METAFORA DAN IDIOLOGI FILM IKLAN MANDIRI SECURITAS

<p><em>The Mandiri Securitas advertisement film is a corporate advertisement that contains a persuasive message to increase brand image as a leader in investment in the Stock Exchange or trusted banking investment in Indonesia. The metaphor in the Mandiri Securitas advertisement contains cinematographic images that borrow keris culture to be sided with banking culture. This qualitative descriptive study uses a semiotic approach to appropriate verbal and visual messages from the system of rhetorical marks "Minus One". The content of visual rhetoric and verbal rhetoric on the Mandiri Securitas advertisement was reviewed by Roland Barthes's semiotic theory, because it was considered capable of uncovering the relationship of the sign meaning behind the denotative marker system and connotative markers from the ideology of Mandiri Securitas advertisements with the theme of empu keris (keris maker). The results of this study prove that the application of the "Minus-One" method is very helpful to find and recognize the roles played by the constituent elements of a film construction. The Mandiri Securitas advertisement film is an example of the appropriation of the tradition world for the benefit of the modern world. The tradition world is not displayed in its entirety as it is, but is displayed partially and determined based on the image of the modern world wants to construct as an imagery form of advertising.</em><em></em></p><p align="center"><strong> </strong></p><p><strong><em>Keywords</em></strong><em>: Metaphor, rhetoric, Semiotics, and ideology</em></p><p><strong> </strong></p>

MITOLOGI DAN IDEOLOGI ADDRY DANUATMADJA SELAKU HOST !NSERT DENGAN BAHASAN PEMAKAMAN SAN DIEGO HILLS DI INVESTIGASI TRANS TV

TV shows are full of interests and ideologies attempt to influence the audience. Infotainment is a popular TV show that drive the construction of reality to bring meaningful discourse to urge public debate. Had the acquisition of a high rating and share, !nsert Investigasi has become one of prominent Trans TV's show that treats different symbol to serve their host who expected as high class celebrity. There are meaning, mithology and ideology hidden in every verbal and non-verbal sign from host of “!nsert Investigasi”. Theories behind this research include critical studies of TV and infotainment, studies of verbal and nonverbal elements, and semiotics as well. The critical paradigm simultanously goes with Roland Barthes semiotic theory to serve as tools of analysis by reviewing the linguistic message, coded iconic message and non-coded iconic message. The result obtained are the shifting of meaning from the verbal and non-verbal signs of Addry Danuatmadja, both in terms of pronunciation, expression, and also the following attributes used as supporting elements of his performance as the host of “!nsert Investigasi”. This is summarized in seven key myths, such as the personal ego, materialistic interests, lifestyle, alignments, grade gap, capitalism in his nationalism, and the transformation of meanings that contain the ideology of capitalism, the political economy of the media, and colonialism. Key Words: Semiotics, Mythology, Ideology