This paper investigates design, modeling, simulation, and dynamic issues related to self-propelled endoscopic capsule navigated inside the human body through external magnetic fields. A novel magnetic propulsion system is proposed and fabricated, which has great potential of being used in the field of noninvasive gastrointestinal endoscopy. The endoscopic capsule dynamic is studied on a medical silicone plate as the closest available material for the stomach tissue. First, the mechanical characteristics of the medical silicone plate is measured. Next, the forces acted on the endoscopic capsule which are friction, hydrodynamic and magnetic forces are determined by means of test and numerical techniques such as finite element method. Having known the magnitude of forces and torques on the endoscopic capsule, the dynamics of capsule are calculated under different initial conditions and external magnetic fields.