As a typical tool of risk analysis in practical engineering, failure mode and effects analysis (FMEA) theory is a well known method for risk prediction and prevention. However, how to quantify the uncertainty of the subjective assessments from FMEA experts and aggregate the corresponding uncertainty to the classical FMEA approach still needs further study. In this paper, we argue that the subjective assessments of FMEA experts can be adopted to model the weight of each FMEA expert, which can be regarded as a data-driven method for ambiguity information modeling in FMEA method. Based on this new perspective, a modified FMEA approach is proposed, where the subjective uncertainty of FMEA experts is handled in the framework of Dempster–Shafer evidence theory (DST). In the improved FMEA approach, the ambiguity measure (AM) which is an entropy-like uncertainty measure in DST framework is applied to quantify the uncertainty degree of each FMEA expert. Then, the classical risk priority number (RPN) model is improved by aggregating an AM-based weight factor into the RPN function. A case study based on the new RPN model in aircraft turbine rotor blades verifies the applicable and useful of the proposed FMEA approach.