Retail Design Research Articles

The Pilot Creation of Sustainable Stall Design to Promote Temporary Pottery Market in the Baan Muang Kung Community

Although local intellectual property products have received support from both the government and private sectors, including increasing consumer interest in craft products, the residents of the Muang Kung community, Chiang Mai province, who produce handmade clay pottery with unique and distinctive shaping techniques and intricate patterns, still lack a market space to accommodate their products. Therefore, it is necessary to study the sustainable market format to help promote community products appropriately and stimulate tourism in this area. This research aims to achieve the following objectives (1) Study sustainable market pattern design principles suitable for community markets (2) Explore the potential capabilities and the local community’s requirements in market (3) Propose sustainable market design guideline to promote community products. This research primarily explores the sustainability value of a sustainable market within the field of retail design, employing qualitative research methods such as interviews, observational note-taking, photography, and comparative case study analysis. The on-site survey to determine the project's feasibility involved convening a community meeting with 50 residents to discuss findings. The outcomes of this gathering were then used in designing the temporary market. The findings present design guidelines that illustrate how markets continue to play important socio-economic roles in local communities, serving as key components that can be transformed to promote sustainable development. The proposed design practice guidelines encompass considerations such as site layout, the application of sustainable design principles, including the thoughtful selection of sustainable materials, the incorporation of flexible design, and the creation of participatory area experiences to attract people.

Boosting Sustainable Consumption Behaviour Through Consumer Education in the Fashion Retail and Service Environment

Due to the growing environmental impact of the fashion industry, the demand for sustainable consumption is currently an urgent issue. The exponential increase of textile waste and the progressive reduction of product lifespan call for a shift to circular models, and in this context, consumer awareness has also become crucial. The retail environment, driven by an increasing shift towards a servitisation of the consumer experience, with its associated Product-Service Systems (PSSs), can provide a compelling opportunity to nurture consumer awareness, thus acting as a proactive mechanism to induce more responsible and sustainable behaviour. Within this framework, retail design is emerging as a key driver for sustainable behavioural changes in fashion consumption. This article, therefore, reflects on how fashion brands are actively orchestrating strategies within retail, defining dedicated PPSs to promote responsible consumption practices involving informative content, empowerment tools and co-creation initiatives that, going beyond awareness, can evolve into advocacy.

Metaverse Servicescape: Emotional Response to Virtual Retail Design

The highly anticipated global Metaverse market presents a burgeoning arena, particularly in shopping and retail. While physical retail environments have long emphasized the details of exterior and interior servicescape design, the shift to online shopping raises questions about applying these traditional retail principles to the Metaverse setting. This research adopts conjoint analysis to delve into the potential of localized Metaverse retail design by merging consumer emotions, market segmentation, and innovative retail technologies. Using the Pleasure, Arousal, Dominance (PAD) model, we examine Metaverse servicescape attributes, based on real-world counterparts, application in segmenting store design based on consumer preferences. Like in physical retailing cases, music, crowding, and noise are the most influential Metaverse attributes affecting consumer emotion. However, three different clusters emerged according to their emotional responses. Our experiment reveals that Metaverse servicescape attributes may evoke emotional responses akin to their physical counterparts while offering a valuable opportunity for customization that better satisfies market segments. Insights are offered for retailers navigating the dynamic Metaverse landscape, where personalization and localization are now more affordable and where multiple store designs can coexist in digital form—reaching larger markets.

The retail environment design (RED) scale: conceptualization and measurement

PurposeDesign is an important construct in the retail environment literature. Yet, the measures used for design have not followed appropriate scale development procedures. The purpose of this study is to provide a conceptual definition and then develop a scale for retail environment design (RED).Design/methodology/approachInterviews with both consumers and marketing researchers are used to generate a potential list of items. Using four different studies, these items are refined, and the RED scale is offered.FindingsThis study develops and validates the four-dimensional RED scale to measure the design of retail environments. The dimensions are functional, aesthetic, lighting and signage.Research limitations/implicationsThe newly developed RED scale will allow retailing researchers to measure lighting and signage qualities as part of retail design, measure design of retail environments more accurately and allow different studies to be compared.Practical implicationsThe newly developed RED scale will allow retailers to better understand customers’ perceptions of the four dimensions of design. Retailers spend significant time and money designing and redesigning retail environments. The RED scale will enable managers to ensure these significant investments create competitive advantages and an appropriate return on investment.Originality/valueA scale to measure retail environment design is developed. The scale includes two dimensions (lighting and signage) that are not typically investigated.

Exploring the Impacts of Third-Place Experience within Brand Complex Cultural Spaces on Brand Loyalty and Retail Design

Exploring the Impacts of Third-Place Experience within Brand Complex Cultural Spaces on Brand Loyalty and Retail Design

The Role of Interactive Technology in Retail Design: A Case Study Within the Fashion Sector

This paper explores the role of interactive technology in retail design, and the prerequisites of the designed retail environment in optimizing customer experience and brand experience. Adopting a case study method, primary data was obtained using semi-structured interviews with 20 experts directly involved in the three chosen cases. The research contributes to the lack of extensive literature on interactive technology in physical retail, specifically within the fashion field. By connecting three topics of academic research – physical retail environment, the role of interactive technology and in-store customer experience and brand experience – it suggests the prerequisites for designed retail environments in optimizing customer experience and brand experience.

Retailing in India: Promulgation and Confrontation

The blast in India's retail area has fascinated numerous players-both at the public and global level-to receive the rewards of development in the retail business. The upsurge in the retail business has seriously changed the whole idea of shopping as far as the most recent organizations that are embraced and furthermore by virtue of customer purchasing conduct. There were days when buyers had a more independent attitude. Global brands where unfathomable and there was no openness of the assortments presented by the worldwide players. Shopping was more viewed as an action or an awkward undertaking where it was simply done to satisfy ones needs. Be that as it may, presently the circumstance appears to have taken a fast turn where in the wake of opening of the economy and passage of MNCs, shopping is appeared to be more as a joy and involvement in a wide assortment of items to browse the accessible. The blast of present-day retail design is clear from the rambling retail outlets, multistory shopping centers with amusement and food all under a solitary rooftop, stores, and hypermarkets, every one of them making shopping a pleasurable encounter. The monetary push of the 90's as confirmed in vigorous GDP development, more grounded money stores and dynamic market and working climate are impelling India on a direction of outstanding development in the area of retail exchange. The post advancement has seen retail arise as a dawn area. The financial advancement and expanded buyers mindfulness have given a driving force to retail change

EXTENDED WARRANTY AND ITS IMPACT ON PERCEPTION IN SALES PROMOTION OF DURABLES

Purpose – The aim of the paper is to determine the perception of extended warranty when communicated by retailer during the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual dimensions in retail context. The research question is: What perception creates the extended warranty? The dimensions studied can increase or decrease the value and therefore attractiveness of the product. In this sense, extended warranties are a tool that retailers can use to change customers’ attitudes towards a product. There is little primary research that shows how communication of extended warranties influences customer perception and which signals are relevant to customers and retailers. Research methodology – A survey was conducted on a sample of 180 respondents. The measurement model includes extended warranty as a construct with five observed variables related to customer sentiment (risk relief, no cost, quality, price and brand). Each sentiment signal is tested as a separate hypothesis. The model was tested with SEM and CFA was used to interpret the data. Findings – In advertising theory, the extended warranty is seen as a signal of better quality and reliability, but we have shown that it creates a sense of risk relief in the purchase decision. Research limitations – Extended warranties can give rise to perceptions other than those examined in the measurement model. For different categories of consumer goods, the warranty features can be perceived differently. Practical implications – Retailers design promotional activities by communicating extended warranty to customers. As a result, they do not perceive promoted object as a more expensive due to warranty provision, even though it offers value to customers. Originality/Value – The originality of the article lies in the different perceptions that arise when customers are confronted with an extended warranty as part of the product promotion in a store. The empirical model proposes a construct of perception of the extended warranty mediated by a unique combination of signals such as risk relief, no cost sentiment, quality, price, and brand value. Only two signals, namely risk relief and quality, influence purchase intention.

Designing the Night: Ishikawa Hideaki and Shopping Districts in Nagoya, Japan, 1920–1933

From the 1920s onwards, nights in Japanese industrial cities became increasingly resplendent and bright. This was attributed not only to an expanding urban economy, but also to the emergence of shopping districts, called shōtengai, within which small independent stores united and organised according to neighbourhood. These stores collectively participated in the installation of novel architectural elements: display windows, glass cases, and electric billboards, popularised by the concurrent, nationwide movement of commercial art — shōgyō bijutsu. The case of Nagoya indicated that formation of shōtengai and the shōgyō bijutsu movement affected each other, both promoted by calls for the modernisation of retailing and retail design. This article explicates the logic behind city planner Ishikawa Hideaki’s endeavours to create peoples’ spaces for ease and relaxation in Nagoya amid the ongoing rationalisation of small independent stores’ businesses — in shōtengai and by shōgyō bijutsu. These led him to conceptualise his notable methodology, which he called ‘City Planning for the Night’. This was a strategy to create the formula by which the essential brilliance and liveliness of recreational nightlife in shōtengai were systematically created through integration of the design and management of small independent stores and the shōtengai themselves. Ishikawa’s City Planning for the Night methodology encapsulated his commitment to enhancing the emerging cultural role of shōtengai. While urban quarters, called sakariba — referring to entertainment districts — historically comprised theatres and teahouses surrounding temples and shrines, Ishikawa’s work served to define and design shōtengai as the modern iteration of sakariba.

Modes preču tirdzniecība Covid-19 ietekmē

The internet is gradually becoming the main channel for the distribution of retail goods. It is also a binding distribution channel for the sale of fashion goods. It allows the retailer to post photos, video, and audio material showcasing their latest collections and sell the goods directly to the consumer through a website. According to data from the Interactive Media Retail Group, for example, the UK’s online retail turnover increased by 42% in September 2020, 35.7% in October, and 39% in November compared to the previous year. eBay also confirms this trend – every 7 seconds a product is sold on their site. The aim of this article is to analyze research about online fashion retailers conducted by US and British researchers and the results of surveys among Indian and Latvian students. Who sells fashion items online? A survey of Indian college students (Shanthi, Kannaiah, 2015) and 126 Latvian university students, as well as different researches, show that retailers offering a narrow range of goods are best represented. On the other hand, companies with recognizable brands do not use the internet. There is a conflicting opinion about the involvement of designers in the implementation of their models thru the internet. The next issue addressed in the research and surveys was what helps to create a good fashion website. Then (1999) considers three important visual aspects of a successful website for clothing buyers: - an online image of the goods that most closely matches the actual product; - demonstration of similar products; - ability to view the product from different angles (preferably in three dimensions). In the survey, Latvian students noted the following aspects: - information (information corresponds to the respective task); - possibility to perform electronic transactions; - response time. How do fashion retailers design websites? Ashwort (2005) has summarized different approaches and offers a five-step method. He believes that the success of retailers is determined by the amount of knowledge they have – moving from one stage to another. There are also differences in business planning and strategy choice, and no single dominant strategy exists. For example, some companies take a detailed, formal, well-thought-out approach to decision-making, but some have spontaneous decision-making. Who buys online? There is an opinion in life and also in literature that shopping through a catalog and mail is financially insecure. However, e-commerce is complicated further by the seemingly higher risks of securing on the internet. Respondents of foreign researchers note the possibility of buying goods without leaving home as the main positive reason. For Latvian students, the reasons are much lower prices than in local stores and more original goods unavailable in the local market. Key findings: Competition between websites is based on the way information is presented and what information is provided by website retailers. Information relevant to the task, opportunity to make a purchase, response time, price, and incentive programs are important factors in predicting customer satisfaction. There is no difference in consumer behavior between fashion innovators and ordinary buyers of fashion goods.

The Conservative Wave and Corporate Practices in Brazil: The Controversy over LGBTQ in Marketing

AbstractThis article explores the impact conservative criticism has had on companies’ behaviour in Brazil. We investigate whether Natura and Boticário − the two largest Brazilian cosmetics companies − have maintained or reversed LGBTQ-oriented marketing and advertising when confronted with criticism from conservative groups. We draw on interviews with stakeholders, company investors and LGBTQ activists, in addition to complaints filed with the Conselho Nacional de Autorregulamentação Publicitária (National Council for Advertising Self-Regulation, CONAR), and companies’ documents on finance and social responsibility. Overall, even when faced with a negative backlash from conservative opinion, companies have persisted in their commitment to diversity issues and LGBTQ inclusion in marketing. However, firms have also employed evasive strategies, such as targeted communication and less controversial forms of retail design, signalling compromises with conservative stakeholders and customers.

“Experiential Retail Environments” in the Fashion Sector

This article examines the phenomenon of “Experiential Retail Environments” (EREs) in the fashion sector in view of being useful to retail design practice. A discovery-oriented research approach was applied to understand: (i) what an ERE is; (ii) how in-store experience is triggered; and (iii) how the experiential dimension is integrated in the retail designer’s processes. Data were collected through the combination of a literature review and interviews conducted with representatives of the stakeholder groups most concerned with fashion retail design projects: retailers, retail designers, and customers. The research provided valuable clarifications. First, it helped to propose two definitions for the term ERE, one more specifically suited to a retail professional audience and the other accounting for the customer perspective. Second, it showed in-store experience to be created at two levels: through the combination of tangible aspects that generates varying customer perceptions, representing a more conceptual level for the experience. Finally, it surfaced that though there is a call for more experience integration in the fashion retail sector, currently, there is no systematic approach for this in the physical retail design process. In most cases, experiential considerations are left to the retailer and dealt with after the store concept has been designed.

Retail design in the transition to circular economy: A study of barriers and drivers

Research shows that much of the blame for waste and lost resources can be traced to the design phase. The implementation of Circular Economy (CE) has the potential to reduce waste by encouraging reuse of resources in a closed loop. Given that designers are involved in the design process, this paper investigates whether they are properly equipped to take responsibility for the shift toward CE. A group of professional designers from the field of retail design were therefore interviewed, with a view to discovering and understanding impediments to the implementation of CE; the study presents a snapshot of these designers' knowledge of CE. It identifies categories of drivers and barriers to CE, as seen from the designer's perspective; shows conflicting interests within these categories; describes the interaction of collaborators; and, finally, suggests roles that each of these players might be expected to play in an eventual transition to CE. Findings suggest that while designers understand their responsibility in accomplishing this transition, they lack tools and confidence to engage in the recycling process. Despite being enthusiastic about CE and recognizing the need for change, they do not reckon themselves capable of leading that transition.

The effect of design cues on purchase intention in fashion retailing: the moderating effect of social cues and gender differences

In retailing context, viewing products to shoppers helps to remind the forgotten needs of them as well as induce new ones, so it’s a significant function of retailers. Accordingly, the purpose of the current study is, to study the effect of retail design cues on the consumers’ purchase intention, and the moderating effect of the social cues in retail and its gender base differences. The majority of the fashion industry research studies have focused on industry wised economic contribution and adaptation to new technologies in the major area. As a result, a large gap in the academic literature regarding the components in intentions nexus with experienced ambient cues in a retail setting, which is more significant for retail practitioners, can be identified The study will be contributed to academia by filling the gap of knowledge in the nexus with encountered design cues retail setting to consumer purchase intention as well as its emphasis the how consumers perceived the crowdedness of the environment and friendliness of salespeople which will be very significant in developing competitive strategies. Primary data were collected for the survey with 150 respondents on conveniently through a self-administered questionnaire. The findings revealed that Design cues showed a significant positive relationship with consumers' purchasing intentions. However, social cues in retail settings significantly influence the nexuses of main variables: design cues, and consumers' purchase intention, and only in-store form shows significant influence based on gender differences The future research implications have been discussed.

How luxury retail will change forever – The role of atmospherics in the digital era

This article expands the seminal works of Jean-Charles Chebat on retail atmospherics to propose an alternative perspective on consumer behavior in a multi-channel luxury retail context. Building upon Klaus's (2020) work exploring the drivers for online luxury consumption, the research highlights which aspects of retail atmospherics are influencing the overall luxury retail customer experience. We discuss the implications this has for luxury retail management in detail and propose a complementary view on how the luxury CX will drive a distinct luxury retail design.

Is more really better for in-store experience? A psychophysiological experiment on sensory modalities

PurposeThe purpose of this study is to understand whether increasing the number of sensory modalities being stimulated impacts consumers’ in-store emotional responses (i.e. in-store enjoyment and arousal), store image perception and brand attitude.Design/methodology/approachThe study used a between-subjects experimental design to examine 551 individuals’ perceptions and emotional responses in four sensory modalities stimulation conditions (i.e. visual, visual-smell, visual-taste and visual-smell-taste). The study used virtual reality visualisation technology and psychophysiological measurements (i.e. skin conductance and facial expression) to improve the ecological validity of the study design.FindingsThe current study supports the importance of multisensory in-store atmospheric design. When increasing the number of sensory modalities being stimulated, more positive emotional responses and perceptions were recorded. Additionally, increasing the number of sensory modalities also increased perceived intensity, and perceived intensity mediate the relationship between the stimulation of multisensory modalities and perception.Research limitations/implicationsThe study is without its limitations. For instance, the scope of the study was limited by the exclusion of auditory and haptic stimulation, the lack of manipulation of sensory intensity and the absence of sensory congruency examination.Practical implicationsThis study contributes to retail and marketing practices by providing evidence to assist the retail design of in-store sensory cues and customer experiences.Originality/valueThis research uses both self-reported measures and biometric measures to test the sole effect of sensory modalities being stimulated on consumer evaluation. To the best of the authors’ knowledge, this study is the first to examine store atmospheric designs with psychophysiological methodologies and an immersive, two-story-high, 180-degree-visual-field and dome-shaped display.

Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market

PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience dimensions, brand trust and purchase intent of reputed major brands of fast-moving consumer good (FMCG) products.Design/methodology/approachThe data for this study were collected by administering a questionnaire-based survey from 254 respondents from the Delhi National Capital Region (NCR) of India, using systematic sampling. Structural equation modeling has been used to test the conceptual model and examine the hypotheses developed in the study.FindingsThe results present evidence of the growing influence of semiotic product packaging upon consumer brand trust and purchase intentions. The study suggests that brand semiotics positively influence customer brand experience, brand trust and purchase intention of FMCG products.Practical implicationsThe research findings will benefit FMCG companies to identify how to apply semiotics in packaging to improve consumers' brand experience and influence intent to purchase.Originality/valueResearch in brand semiotics on product packaging is limited, as most prior studies focus on brand semiotics in advertising, product design improvement and retail design. The present study has investigated the impact of semiotics on brand experience dimensions in product packaging, which is emerging as a critical concern for the FMCG sector particularly in the post-COVID period.

Design proposal for a progressive die

The objective of this project is to elaborate a design proposal for a progressive die to help reduce the manufacturing cycle time of a metal part in a die-cutting machine and contribute to increasing the number of parts produced. The methodology used to prepare the progressive die design proposal is concurrent engineering, also known as simultaneous engineering or total engineering; it consists of a methodology where the design of the product is integrated into all the necessary processes to manufacture it. (F, 2003); It is the guide of each one of the phases that have been set in the design, such as conceptual and functional design and retail design; all this in order to take into account the requirements, parts, functions, manufacturing and construction to materialize the ideas that are proposed in this.

A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design

A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design

A Latent Topic Analysis and Visualization Framework for Category-Level Target Promotion in the Supermarket

Deciding when and which products to recommend to whom is always an essential issue for retailers. In this study, we propose a mixed framework with two components to capture customer buying behavior and its changes over time and visualize these results to better help retailers choose and target products strategically for marketing. In this framework, a topic model is first used to extract customer’s purchase behavior instead of association rules or K-means as mainly used in market field. To automatically choose the optimal number of topics, we implement an approach proposed by Koltcov et al. on point-of-sale (POS) data in the supermarket. Meanwhile, to grasp the change of topics over time, we divided monthly POS data in half and applied the topic model with Renyi entropy separately. The results suggest that splitting data might be a better way to understand customer behavior. Second, we consider how to develop an effective way to visualize the results of the topic model, which is essential, because in a supermarket context, simply knowing which product categories are included under which topics is not enough to support how a supermarket promotes their products. To address this, we design a three-layer visualization approach to better interpret the topic model results and to help retailers design target promotion strategies. The design of visualization was overlooked by studies related to the use of topic models on supermarket data. Finally, to demonstrate the usefulness of our proposed framework, we conduct a simple scenario-based analysis between our framework and other models, such as Latent Dirichlet Allocation (LDA) and the Dynamic Topic Model (DTM). The results show that for most periods, our proposed framework outperforms LDA and DTM.