The purpose of the article is to reveal the basic incentives and strategic directions of land reforms in the world, the character of domestic transformations in the field of land tenure and land use and the possibility of implementing world experience in Ukraine. Research methods. Methods used: abstract-logical (in covering land relations in terms of basic human rights and goals of land reforms, finalizing findings), logical-historical and comparative analysis (in assessing the consequences of different approaches to land reforms), strategic analysis (in assessing the intentions and results of land reform in Ukraine). Research results. The purpose of land as a public wealth in the implementation of UN directions on human rights in general and the rights of peasants and other people in rural areas is highlighted. Fundamentally different approaches (egalitarian and market) to land reforms, their social and economic essence, and the role for the development of national economies are revealed. The nature of transformations in land relations in Ukraine, the impact of state agricultural policy, tendencies of further development of the agricultural land market and the directions of the egalitarian principles implementation in the improving its’ mechanisms are assessed. Scientific novelty. The directions of strengthening state regulation of agricultural land market turnover in Ukraine under the basic human rights, rights of peasants and realizing public interests with elements of the egalitarian approach to land reforms are substantiated and their necessity is actualized. Practical significance. The research results implementation in improving the mechanisms of agricultural land market turnover in Ukraine will facilitate overcoming structural distortions in the agriculture, diversifying agricultural and rural development, reducing segregation in society in terms of quality of life. Refs.: 34.