Objective: to explore the potential and challenges of artificial intelligence (AI) in clinical medicine and healthcare, and to determine the prospects for its implementation to improve diagnosis, treatment, and medical data management.Material and methods. A literature review on the main terms and concepts of AI, its classification by application area, technologies, and methodologies was carried out. The learning methods such as supervised, unsupervised, and reinforcement learning were considered, as well as examples of AI application in various areas of medicine, including disease diagnosis and personalized medicine.Results. AI shows significant potential in improving diagnosis, optimizing treatment processes, and managing healthcare resources. Main application areas are related to medical image analysis, developing individualized treatment plans, and healthcare management. However, using AI faces challenges such as data availability and bias, fragmentation of systems, and complexity of algorithm interpretation.Conclusion. Despite the existing challenges, the implementation of AI in medicine has great prospects, including improved diagnostic accuracy, reduced task completion time, and development of personalized medicine. It is important to consider the ethical aspects and the demand for further study of AI application in medicine to achieve the best results.