Resource Leveraging Research Articles

An Exploration of Entrepreneurial Marketing Dimensions and Competitive Advantage in Small and Medium Enterprises

The prime focus of this article was on investigating whether the dimensions of entrepreneurial marketing have any effect on an enterprise’s competitive advantage in small and medium enterprises’ (SMEs’) setting. It further aims to close existing theoretical gaps in the previous literature concerning the scarce empirical studies on entrepreneurial marketing in the Gulf Cooperation Council countries. In order to respond to this gap, a structured survey was designed for obtaining the required data from several owners as well as managers of diverse SMEs in the United Arab Emirates (UAE). After completing data collection, the software of SmartPLS4 was used for validating the hypotheses and drawing conclusions. Based on the analysis, the results exhibited that innovativeness, resource leveraging, and customer intensity positively impact competitive advantage. The analysis also supported that opportunity focus, customer proactiveness, as well as value creation all positively affect competitive advantage. However, risk-taking dimension was found to be an insignificant predictor of competitive advantage. By providing insights into SMEs in the UAE context, this article enhances the prevailing knowledge on the connection among the selected elements of entrepreneurial marketing and competitive advantage.

PENERAPAN ENTREPRENEURIAL MARKETING DALAM MENINGKATKAN PENJUALAN (STUDI PADA BISNIS MEGAWARNI.ORI)

Megawarni.ori is one of the online-based businesses engaged in the Muslim fashion industry. This research aims to obtain information and a more concrete picture of the application of Entrepreneurial Marketing in increasing sales conducted by Megawarni.ori. The method used in this research is qualitative with a descriptive research type to describe in detail how the application of Entrepreneurial Marketing dimensions, which consists of proactiveness, opportunity focus, customer intensity, innovativeness, risk management, resource leveraging, and value creation is carried out. The data collection techniques were conducted through interviews with six informants and documentation studies. The results of this study indicate that the application of Entrepreneurial Marketing carried out by Megawarni.ori is quite effective, by applying the seven dimensions of Entrepreneurial Marketing Megawarni.ori can survive in a dynamic business environment and support its efforts in increasing sales.

Entrepreneurial Marketing – 4Ps Approach in MSME Industrial Clusters of Karnataka

Historically speaking, Many scholars though argue marketing and entrepreneurship as has been looked upon as a something what distinct and unreasonable relationship components, unrelated to each other, However, several the studies argue in favour of done till today have contributed to collate interlinking these two disciplines. In the last two decades, efforts have been made to theoretically as well as empirically Studies have also identified and evaluated the relationships between these two fields, which has led to the emergence of new area of theoretically as well as practically. In the last two decades, a new area of marketing is identified and, focused, and called known as “Entrepreneurial Marketing”. Entrepreneurial Marketing has grown both as a discipline as well as a subject in various management schools. Entrepreneurial Marketing helps the firms to adopt bold postures in changing the business environment. Entrepreneurial Marketing is originates from two major discipline’s, namely, Entrepreneurship and Marketing. Entrepreneurial Firms, Commonly as owner -managed firms, have the characteristics of Opportunity Focus, Pro-activeness, Customer Intensity, Risk Taking, Innovation, Resource Leveraging and Value Creation which are seen similar to Dimensions of Entrepreneurial Marketing identified by various scholars/academicians over a period of time. The aim of this paper is to bring out the origin and development of Entrepreneurial Marketing, How the definitions of Entrepreneurial marketing and its dimensions have changed over a period, and measuring dimensions of Entrepreneurial Marketing in MSME Entrepreneurial Firms along with 4Ps in selected Industrial Clusters of Karnataka.

An Analysis of the Economic Dimensions of Entrepreneurship in Surah Al-Kahf

This paper analyzes Shah’s examination of entrepreneurial traits exemplified by the Companions of the Cave in Qur’anic Surah Al-Kahf verses 13-14. A literature review synthesizes existing research exploring Islamic entrepreneurial orientations derived from theology. The study employs qualitative methodology in categorizing entrepreneurial dimensions mentioned in the two ayat based on Shah’s framework highlighting ambition, risk-taking, resilience and spirituality. The traits are then analyzed against predominant entrepreneurship theory literature focused on opportunity recognition, resource leveraging and perseverance competencies. Findings suggest alignment between conventional and Qur’anic foundations in many aspects, though divergences exist regarding motivation sources driving enterprise. Practical implications propose integrating spiritual identity and purpose more strongly into entrepreneurship education programs to nurture morality-centered ambitions grounded in religious scripture.

Impact of Entrepreneurial Marketing on Performances of Small-scale Food Processing Firms in Kalutara District, Sri Lanka

Entrepreneurial Marketing (EM) represents an unconventional marketing strategy tailored for small businesses with limited resources. This research aimed to empirically investigate the impact of various entrepreneurial marketing dimensions (such as proactiveness, opportunity focus, calculated risk-taking, innovativeness, customer intensity, value creation, and resource leveraging) on the overall performance (a collective measure of efficiency, growth, profit, and owners’ personal goals) of small-scale food processing firms in the Kalutara District, Sri Lanka. Moreover, the study also intended to assess the impact of human capital variables (gender, age, experience, and education level) on the dimensions of EM in these small businesses. The data were gathered through simple random sampling from 100 small businesses operational for more than a year. The findings indicate that opportunity focus, innovativeness, customer intensity, value creation, and resource leveraging positively affected overall small business performance, whereas proactiveness and calculated risk-taking had a negative influence. Moreover, all human capital variables exhibited a significant and positive association with different EM dimensions at varying levels of significance. Notably, owners' experience and education level were positively linked to dimensions such as innovativeness, customer intensity, and resource leveraging. The study recommends the application of entrepreneurial marketing by small businesses to enhance sustainability and performance. Furthermore, enhancing the education and experience of business owners is advised, as it fosters the adoption of EM at the organizational level, thereby contributing to improved performance.

Analysis of Entrepreneurial Marketing Implementation in Beauty Clinics

The beauty industry in Indonesia is growing year by year. Day by day, the demand for beauty among Indonesian women is increasing. Especially in big cities like Jakarta, for example, many women prioritize their appearance to stand out from others. The proliferation of beauty clinics in various cities in Indonesia automatically intensifies business competition. One way to enhance business competitiveness is by improving entrepreneurial marketing. The findings of this research indicate the implementation of entrepreneurial marketing with dimensions such as the focus on opportunity, proactiveness, customer intensity, risk-taking, resource leveraging, value creation, and innovation. The main obstacles are customer intensity, risk-taking, and resource leveraging. The solutions given include creating continuous customer satisfaction questionnaires, delegating tasks, and expanding networking.

A qualitative investigation of entrepreneurial marketing dimensions and their effect on brand image on the Instagram platform

Although entrepreneurial marketing (EM) and its dimensions are not an unknown concept, there is a lack of definite consensus among researchers, especially on the utility of social media platforms. The widespread use of social media platforms such as Instagram has led companies to take advantage of them in their brand management with an entrepreneurial approach; therefore, social media is considered a necessary factor in modern entrepreneurship. In this study, we identified the EM dimensions of the Instagram platform and examined their effect on brand image (BI) enhancement. To do so, a qualitative content analysis was performed using Instagram posts related to new products of dairy companies, and seven dimensions were obtained, which are proactiveness, innovativeness, opportunity focus, resource leveraging, customer intensity, emotional connections, and entrepreneurial promotion on social media. The results of sentiment analysis of comments indicate that among the mentioned dimensions, “emotional connections” have the most effect and “opportunity focus” has the least effect on BI enhancement.

Entrepreneurial Opportunity Recognition: A Study on Theoretical Exploration

Entrepreneurial opportunity recognition, a critical precursor to the startup process, is a complex phenomenon influenced by a multitude of factors. This article provides an in-depth exploration of the theoretical frameworks that underpin entrepreneurial opportunity recognition. Drawing on cognitive, resource-based, effectuation, and network theories, we examine the intricate interplay of cognitive processes, resource leveraging, decision-making principles, and social networks in shaping how entrepreneurs identify and capitalize on opportunities. The cognitive approach highlights the role of perception and intuition, showcasing how entrepreneurs draw connections between disparate information to identify market gaps. The resource-based view emphasizes the strategic deployment of unique resources and capabilities, illuminating the link between competitive advantage and opportunity recognition. Effectuation theory introduces a dynamic perspective, where entrepreneurs use their existing means to co-create opportunities amidst uncertainty. Network theory underscores the significance of social networks in uncovering novel opportunities, revealing the importance of weak ties and network structures. The factors influencing entrepreneurial opportunity recognition span individual traits and characteristics, environmental cues, cognitive biases, and heuristics. We delve into how personality traits, risk tolerance, and expertise shape an entrepreneur's lens. Environmental factors, including industry trends and regulatory contexts, create windows of opportunity that entrepreneurs can leverage. Additionally, cognitive biases such as overconfidence and confirmation bias either aid or hinder the recognition process. Practical implications emerge for aspiring entrepreneurs and ecosystem supporters. Tailoring education and training to enhance creativity, risk assessment, and cognitive awareness can foster more effective opportunity recognition. Moreover, vigilance in monitoring industry trends, anticipating market gaps, and understanding economic and cultural contexts can enhance an entrepreneur's ability to spot emerging opportunities. This exploration prompts future research inquiries into the interplay between multiple theoretical perspectives and the evolving nature of opportunity recognition. As entrepreneurial landscapes continue to evolve, understanding these theoretical frameworks equips entrepreneurs with a comprehensive toolkit to navigate the intricate terrain of opportunity recognition and seize the untapped potential within the business landscape.

Strategic variants of the razor and blade business model: an inspiring benchmark

PurposeGillette’s historically successful “razor and blade” business model (RBM) has been a promising benchmark for multiple businesses across diverse industries worldwide in the past several decades. The extant literature deals with very few nuances of this business model notwithstanding the fact that there are several variants of this business model being put to practical use by firms in diverse industries in grossly metaphorically equivalent situations.Design/methodology/approach This study adopts the 2 × 2 truth table framework from the domains of mathematical logic and combinatorics in fleshing out all possible (four logical possibilities) variants of the razor and blade business model for further analysis. This application presents four mutually exclusive yet collectively exhaustive possibilities on any chosen dimension. Two major dimensions (viz., provision of subsidy and intra- or extra-firm involvement in the making of razors or blades or both) form part of the discussion in this paper. In addition, this study synthesizes and streamlines entrepreneurial wisdom from multiple intra-industry and inter-industry benchmarks in terms of real-time firms explicitly or implicitly adopting several variants of the RBM that suit their unique context and idiosyncratic trajectory of evolution in situations that are grossly reflective of the metaphorically equivalent scenario of razor and recurrent blades. Inductive method of research is carried out with real-time cases from diverse industries with a pivotally common pattern of razor and blade model in some form or the other.Findings Several new variants of the razor and blade model (much beyond what the extant literature explicitly projects) have been discovered from the multiple metaphorically equivalent cases of RBM across industries. All of these expand the portfolio of options that relevant entrepreneurial firms can explore and exploit the best possible option chosen from them, given their unique context and idiosyncratic trajectory of growth.Research limitations/implications This study has enriched the literature by presenting and analyzing a more inclusive or perhaps comprehensive palette of explicit choices in the form of several variants of the RBM for the relevant entrepreneurial firms to choose from. Future research can undertake the task of comparing these variants of RBM with those of upcoming servitization business models such as guaranteed availability, subscription and performance-based contracting and exploring the prospects of diverse combinations.Practical implications Smart entrepreneurial firms identify and adopt inspiring benchmarks (like razor and blade model whenever appropriate) duly tweaked and blended into a gestalt benchmark for optimal profits and attractive market shares. They target diverse market segments for tied-goods with different variants or combinations of the relevant benchmarks in the form of variegated customer value propositions (CVPs) that have unique and enticing appeal to the respective market segments.Social implications Value-sensitive customers on the rise globally choose the option that best suits them from among multiple alternatives offered by competing firms in the market. As long as the ratio of utility to price of such an offer is among the highest, even a no-frills CVP may be most appealing to one market segment while a plush CVP may be tempting to yet another market segment simultaneously. While professional business firms embrace resource leverage practices consciously, amateur customers do so subconsciously. Each party subliminally desires to have the maximum bang-to-buck ratio as the optimal return on investment, given their priorities ceteris paribus.Originality/value Prior studies on the RBM have explicitly captured only a few variants of the razor and blade model. This study is perhaps the first of its kind that ferrets out many other variants (more than ten) of the razor and blade model with due simplification and exemplification, justification and demystification.

Opening the black box between strategic vision on digitalization and SMEs digital transformation: the mediating role of resource orchestration

PurposeIn the digital era, the competitiveness of an enterprise is highly dependent on the success of its digital transformation. The effectiveness of such transformation, in turn, relies heavily on the organization's strategic vision and resource fitness. Accordingly, the authors aim to explore the impact of strategic vision on digitalization (SVD) on the digital transformation of small- and medium-sized enterprises (SMEs), drawing on the perspective of resource orchestration theory.Design/methodology/approachBased on first-hand interview data from 347 Chinese SMEs, the research model was tested empirically by both Structural Equation Modeling and Fuzzy Set Qualitative Comparative Analysis (fsQCA).FindingsThe study results supported that the positive effect of SVD on digital transformation, and the mediating effect of resource orchestration (resource structuring, resource bundling and resource leveraging) accounts for the relationship between SVD and digital transformation. Further, the fsQCA showed that neither SVD nor resource orchestration alone constitutes a necessary condition for high digital transformation in SMEs, and that SVD and resource orchestration elements constitute three configuration paths that drive SMEs to achieve high-level digital transformation.Originality/valueTo the authors knowledge, this is the first study of its kind to theorize and empirically examine how SVD affects SMEs digital transformation. In addition, the authors have highlighted the importance of resource orchestration in forging a link between SVD and digital transformation. The research contributes to the resource orchestration theory and digitalization literature and provides guidelines on how SMEs can realize digital transformation.

The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic: Evidence of MSMEs in West Java

The Corona Virus, or COVID-19, has become one of the world’s issues, not only affecting health but also the Indonesian economy. One of the sectors that has been impacted was micro, small, and medium enterprises (MSMEs), whose performance has decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 pandemic. We collected data through an online survey to 290 MSMEs in West Java. Statistical analysis using SmartPLS reveal that entrepreneurial marketing (opportunity-driven, proactiveness, customer intensity, risk taking, resource leveraging, and value creation) and innovation capability (product innovation, serve innovation, process innovation, and business model innovation) have a significant effect on the performance of MSMEs (profitability, productivity, domestic market share, profit margin, competitiveness of the MSMEs, ability to maintain profit margin, and rate owners satisfaction with innovation level). Innovation capability has a greater influence, with a value of 0.465, compared to entrepreneurial marketing, with a value of 0.156, on the performance of MSMEs. Serve Innovation and Process Innovation have a significant impact on the dimensions of innovation capability that contribute to MSMEs’ performance. Several practical and theoretical implications for entrepreneurs designing marketing strategies are discussed based on the findings.

Entrepreneurial Marketing Impact Score on MSME Performances Through Its Dimension

The presence of the entrepreneurial marketing concept is considered capable of overcoming marketing problems in MSMEs. This study aims to determine the specific magnitude of the influence score given by each entrepreneurial marketing dimension to MSMEs in Bengkulu City. This study focuses on culinary MSMEs that are the mainstay sector of the region. The effective and relative contribution has been used to measure the influence score of its dimension on performance and 183 questionnaires are distributed to the owners of MSMEs in Bengkulu City. The results show that the dimension of resource leverage most dominantly affects business performance. Meanwhile, calculated risk-taking has a minor effect. Essentially, culinary MSME business actors in Bengkulu City must improve their ability to effectively predict the problem in the future that can be done by joining risk management certification or webinar.JEL Classification: L25, L26, L66How to Cite:Putri, M. K., & Putri, A. N. (2023). Entrepreneurial Marketing Impact Score on MSME Performance Through Its Dimension. Etikonomi, 22(1), 79–92. https://doi.org/10.15408/etk.v22i1.25617.

기업가적 마케팅 척도개발에 관한 연구

Entrepreneurial marketing is a new concept and its concept has not been established due to the short duration of the study. The purpose of this study is to develop a generalizable entrepreneurial marketing scale that can be applied to various organizations in Korea because there is no instrument of measurement for agreed entrepreneurial marketing to date.BR To achieve the research purpose, this study refined the initial measurement items through in-depth literature review, interviews with managers and an expert panel survey. The questionnaire was distributed and collected for non-profit organizations under government control nationwide. A total of 230 copies were distributed and 225 copies were collected and 212 copies were used in the final analysis except for insincere data.BR After selecting the 7 sub-factors, pro-activeness, innovativeness, risk-taking, value co-creation, networking, opportunity focus, and resource leverage for which content validity was secured through literature review, interviews with managers and expert panel survey, convergent validity, and discriminant validity were measured through exploratory factor analysis and confirmatory factor analysis. Through these process, networking and resource utilization are finally composed of one factor to determine the scale of entrepreneurial marketing. Further a total of six sub-factors of entrepreneurial marketing networking resource, opportunity focus, innovativeness, and risk-taking value co-creation and pro-activeness were derived.BR As a study limit and future research direction, though the entrepreneurial marketing measurement scale was intended to reflect the comprehensive concept of entrepreneurial marketing including organizational characteristics and service characteristics, further research is needed to expand the scope.

Entrepreneurial Marketing: A Panacea for Market Performance of Small-Sized Enterprises (SSEs) in Benin City, Nigeria

AbstractThe study looked at the impact of entrepreneurial dimensions and market performance of small sized-enterprises in Benin City, Edo State, Nigeria. Two hundred and forty two (242) respondents who are owners or managers of SSEs in the Benin City Metropolis were selected as the sample size of the study using stratify and random sampling techniques. Data from respondents were gathered using a survey research design and a questionnaire. Multiple regressions were used to analyse the relationship between the study's variables that had been hypothesized. Results show a substantial positive and significant association between the entrepreneurial marketing dimensions (pro-activeness, opportunity-focus, innovation-oriented, customer focus, resource leveraging, and value creation) and market performance of SSEs in Benin City, Edo State, Nigeria. As a result, the study recommends that SSEs should use aggressive entrepreneurial marketing dimensions to enhance their market performance in terms of sales expansion and profitability.

Designing an Entrepreneurial Marketing Model with a Sustainable Tourism Approach in the Post-COVID-19 Era

Objective: The main objective of this research is to design an entrepreneurial marketing model with a sustainable tourism approach in the post-COVID-19 era. Methodology: The research methodology is applied in terms of purpose; qualitative in terms of method; and exploratory with an inductive philosophy in terms of data nature. The study participants were experts and managers in the tourism industry with more than seven years of experience and relevant educational backgrounds. A purposive sampling method and theoretical judgment were used to select participants for the interviews. Data collection was conducted in the field using semi-structured interviews based on a protocol. Data analysis was performed using the grounded theory method, Strauss and Corbin's systematic approach, and open, axial, and selective coding with ATLAS.ti software. Findings: The coding results were categorized into five groups. Conclusion: The findings indicate that the causal factors influencing entrepreneurial marketing with a sustainable tourism approach in the post-COVID-19 era include customer orientation and resource leveraging; intervening factors include advertising and creativity; contextual factors include risk-taking, innovation orientation, and opportunity orientation; identified strategies include networking, tourism content creation, and value creation; and finally, the identified outcomes include cultural value of tourism and the historical significance of tourism.

Entrepreneurial Marketing Capabilities: A Comparative Study of Male and Female Small and Medium Business Owners

Business challenges in the digital marketing era are getting tougher because competitors don't only come from within the country, but also come from various countries around the world. For this reason, an entrepreneur needs to have a proactive attitude, be innovative, and dare to take risks to improve his business performance. The purpose of this study is to (a) explore entrepreneurial marketing capabilities in female and male entrepreneurs in East Java. (b) Analyze the strengths and weaknesses of male and female entrepreneurs in terms of Proactiveness, Calculated Risk-taking, Innovativeness, Opportunity Focus, Resource Leveraging, Customer Intensity, Value Creation, and Legitimacy. (c) developing an effective entrepreneurial marketing model for MSMEs managed by women and men. This type of research is qualitative phenomenology. The research location is in Greater Malang which consists of Malang city, Malang district and Batu city. The research subjects were 12 SMEs engaged in the food and beverage sector, consisting of 6 SMEs managed by women and 6 SMEs managed by men. The research instruments were interviews, observations and documentation. To increase the level of data accuracy, triangulation is carried out, both method triangulation and source triangulation. While the analysis was carried out using the Miles formula, with stages a) data collection b) data display c) data condensation and d) conclusion drawing/verifying. The output of this research is publication in international journals, and intellectual property rights. The results showed that in implementing entrepreneurial marketing (Entrepreneurial Marketing), male entrepreneurial competencies were more dominant in terms of risk taking, encouraging purchase intentions, creative value and legality. Meanwhile, female entrepreneurs have more dominant competencies in terms of being proactive, innovative, focusing on opportunities and seeking sources of funds. It is recommended that women MSMEs are more suitable for managing food and beverage businesses on a pioneering scale, while men are more suitable for managing businesses that are already experiencing growth.

A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises

This paper aims to review the current literature on entrepreneurial marketing and business sustainability while explaining various scholars’ views on the relationships between these constructs. A comprehensive analysis of the previous literature on these concepts was conducted to gain better insights and in-depth knowledge regarding the trends in the past studies related to the entrepreneurial marketing and Small and Medium Enterprises’ (SME) business sustainability. It is often postulated in the literature that entrepreneurial marketing represents a key strategy for driving and determining SMEs’ business sustainability. Therefore, some propositions were suggested with reference to the examined literature as a basis for the future empirical investigation to examine effects of entrepreneurial marketing dimensions on SME business sustainability. The study provides a key contribution to current knowledge on the linkages among the entrepreneurial marketing dimensions, namely value creation, proactiveness, customer intensity, resource leveraging, and innovativeness) and business sustainability with reference to SME's context. This paper also addresses existing gaps in the literature on entrepreneurial marketing and business sustainability and put forward directions for future empirical studies.

Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth

This study was conducted to test the linkages among the dimensions of entrepreneurial marketing, brand equity and business growth in small and medium enterprises (SMEs). Required data were gathered using the quantitative research approach. Particularly, the primary data were obtained through a structured survey from several owners and managers in SMEs. The obtained data were then analysed through SPSS and Partial-Least Square (PLS-SEM) approach to calculate the validity and reliability of the measurement items and also to verify the association among entrepreneurial marketing dimensions, brand equity and SME growth. The results showed that brand equity has a positive association with SME growth. The outcomes further indicated that customer intensity, value creation, innovativeness, resource leveraging, proactiveness and opportunity focus have positive effects on brand equity. However, the effect of risk taking on brand equity was found insignificant. This article addresses existing research gaps in the literature with regard to the linkages between entrepreneurial marketing dimensions, brand equity and SME growth.

Leverage of resource efficiency over environmental emissions: Case of a megacity in China

Material metabolism in a Chinese megacity, Shanghai, was investigated with an integrated approach. Production-based raw material input, city-wide waste output and carbon emissions were compiled for the period 1995–2020, by computing hundreds of products and by-products. Decoupling of these resource and environmental flows from economic development was assessed, and the socio-economic and technical drivers were decomposed. The research demonstrated a hypothesis that flows of primary resources, waste, and carbon emissions displayed a certain level of synchronicity in the past decades. An order effect was seen with waste indicators usually performing better than carbon indicators, and carbon indicators are better than resource indicators in terms of material/environmental intensity and decoupling. There might be a resource leverage leading to the synchronicity of environmental emissions. Improvement in resource efficiency was decomposed as the most significant driver to urban metabolism, bringing about >33 % of resource reduction, 32 % of carbon mitigation, and 30 % of waste diminution from the 2010 values. A greater extent in emission reduction than resource use was attributed to the decrease of fossil fuels share in total resource use and carbon intensity per energy consumption. Continuous increase in post-use waste flows caused a rebound of waste indicators in the recent five-year period (2016–2020) and broke up the synchronicity. This potentially foresees the shift of material metabolism from production to consumption side in major cities in China and calls for reforms of environmental policies.

An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises

The purpose of this study was to test the impact of entrepreneurial marketing dimensions on firm performance in small and medium enterprises. Required data was gathered using the quantitative research approach. Particularly, the primary data was obtained through a structured survey from 153 SMEs operating in Saudi Arabia. The obtained data was then analyzed through SPSS and partial least square (PLS-SEM) approach to calculate the validity and reliability for the measurement items, and also to verify the impact of entrepreneurial marketing dimensions on firm performance. The results showed that customer intensity and value creation have positive effects on firm performance. The findings also confirmed that innovativeness and resource leveraging are positively correlated with firm performance. However, the effect of risk taking on firm performance was found insignificant. Finally, it was found that proactiveness and opportunity focus have significant positive effects on firm performance. This paper contributes to resource-advantage theory and empirical literature by addressing existing research gaps between the selected dimensions of entrepreneurial marketing and firm performance. It also contributes to the theory by bringing new insights from a Middle Eastern country owing to the lack of research on this topic, particularly in this region.