Abstract Strong light–matter interactions have received a lot of attention, for example in the pursuit of plasmonic-excitonic structures as coherent light sources with low-power threshold. In this study, we investigate the influence of room temperature strong coupling between surface plasmon polaritons (SPP) and excitons on fluorescence lifetimes and photobleaching effects. Our plasmonic-photonic structure, comprising of thin silver (Ag) and gold (Au) layers with a Rhodamine 6G (R6G) dye layer, shows a clear shift in the plasmon resonance and R6G absorption lines with varying incident angles, indicative of strong coupling, with a measured Rabi splitting of approximately 90 meV. Fluorescence lifetime imaging microscopy (FLIM) was then employed to assess photobleaching, revealing a significant reduction in photobleaching effect for in strongly coupled plasmonic-excitonic structures compared to single Rhodamine R6G layers. Our findings indicate the pivotal role of strong light–matter interactions in reducing photobleaching effects and stabilizing fluorescence intensities, offering promising avenues for developing quantum multiparticle nanophotonic devices with enhanced stability and performance.