The COVID-19 pandemic has posed unprecedented challenges to various sectors worldwide, including the water sector. This study delves into the strategies and adaptation measures applied by water utilities in Ho Chi Minh City to overcome the complex difficulties brought about by the pandemic. This study applies qualitative research method, data is collected by conducting in-depth interviews with participants. The target audience of the study is employees, managers, and directors at water supply companies. The research focuses on exploring innovative and creative approaches used in both operations and management practices to respond to crises. By analyzing the data collected, this study aims to provide a comprehensive understanding of the multifaceted responses to the pandemic in the water sector. These findings contribute to the knowledge base surrounding crisis management and organizational resilience, providing valuable insights for decision makers and stakeholders in similar industry. Ultimately, this research aims to facilitate informed decision-making and promote effective strategies to address future challenges arising from pandemics or other crises.