The petroleum reservoir represents a complex heterogeneous system that requires thorough characterization prior to the implementation of any incremental recovery technique. One of the most commonly utilized and successful secondary recovery techniques is waterflooding. However, a lack of sufficient investigation into the inherent behavior and characteristics of the reservoir formation in situ can result in failure or suboptimal performance of waterflood operations. Therefore, a comprehensive understanding of the geological history, static and dynamic reservoir characteristics, and petrophysical data is essential for analyzing the mechanisms and causes of waterflood inefficiency and failure. In this study, waterflood inefficiency was observed in the Morrow B reservoir located in the Farnsworth Unit, situated in the northwestern shelf of the Anadarko Basin, Texas. To assess the potential mechanisms behind the inefficiency of waterflooding in the east half, geological, petrophysical, and reservoir engineering data, along with historical information, were integrated, reviewed, and analyzed. The integration and analysis of these datasets revealed that several factors contributed to the waterflood inefficiency. Firstly, the presence of abundant dispersed authigenic clays within the reservoir, worsened by low reservoir quality and high heterogeneity, led to unfavorable conditions for waterflood operations. The use of freshwater for flooding exacerbated the adverse effects of sensitive and migratory clays, further hampering the effectiveness of the waterflood. In addition to these factors, several reservoir engineering issues played a significant role in the inefficiency of waterflooding. These issues included inadequate perforation strategies due to the absence of detailed hydraulic flow units (HFUs) and rock typing, random placement of injectors, and uncontrolled injected fresh water. These external controlling parameters further contributed to the overall inefficiencies observed during waterflood operations in the east half of the reservoir. A detailed understanding of the mechanistic factors of inefficient waterflood operation will provide adequate insights into the development of the improved recovery technique for the field.