Representations Of Wine Research Articles

Bacchic Vocabulary Verbalizing Object of Drinking in Artistic World of Alexander Grin

The features of verbalization of the object of drinking in the artistic world of Alexander Grin are considered. The material for the research was the famous novels of the author “Scarlet Sails”, “The Golden Chain”, “Running on the Waves” and some stories. The novelty of the research is seen in the analysis of the individual author’s refraction of the wine drinking situation. Significant, from the point of view of the writer, aspects of the representation of this situation are highlighted. It is noted that the main dominant of the interpretation of the situation of wine drinking in the romantic works of Green is aesthetic. Particular attention is paid to the location of the wine, its “framing” in Bacchic descriptive contexts, in which the following elements are also significant: the golden-scarlet combination of the vessel and the contents, sophistication presented in the descriptions of the smallest details. It was revealed that the linguistic embodiment of such descriptions are epithets (qualitative and relative adjectives), comparative phrases and metaphors. It is shown that the aesthetic component is made up of visual (color), olfactory, tactile assessments, which together represent a feast, a celebration of life. When analyzing the axiological component in the representation of wine, it is noted that its value is determined by its “age”, which may correspond to the milestones of a person’s life or several generations.

The Success of Rosé Wine in France: The Millennial Revolution

Rosé wine consumption in France has tripled since 1992 and, in 2020, accounts for a third of the total national consumption. The objective of our article is to analyze the revolutionary success of rosé wine in France in the Millennial Generation. We mobilize the concept of social representation, which constitutes an understanding of the social transformations in progress for a given social group. We carry out in-depth qualitative research based on conversations with millennial rosé wine consumers. Our results show that the representations of rosé wine for this group are based on five dimensions: (a) product quality and refusal of sophistication, (b) color of the rosé wine, (c) freedom, (d) immediate pleasure and sharing with friends, and (e) its feminine personality. This transgressive capital explains the consumption behaviors of the Millennial Generation reflecting the group’s will to break traditional wine codes familiar to previous generational groups. This sociocultural model differs from that of the Baby Boomer Generation, which was marked by the valorization of terroir and sophistication and based on masculine archetypes and red wine. Rosé wine thus marks a generational and sociological break in the representations of wine in France, which we can describe as a rosé wine revolution in the 21st century. The predictive capacity of the Millennial Generation suggests a growth in rosé wine consumption in the years to come. We recommend to rosé wine producers seven strategic axes, which reconcile the point of view of the producer and the consumer.

Representation of wine and beer: influence of expertise

Expertise in the beverage industries has a long tradition (e.g. where a company expert graded teas) but was relatively neglected by science until after World War II. By drawing on methodologies and theory for studying expertise in domains such as chess playing, researchers in the fields of wine and beer have begun to elucidate the cognitive processes implicated in the acquisition and implementation of expertise relevant to analytical sensory evaluation in the domains of wine and beer. The present article reviews research that makes evident how our perceptual, conceptual, memory, imaging, knowledge representation, judgment, and language abilities can be affected by domain-specific experience and knowledge accumulation. This review also makes explicit the complex nature of many of the underlying cognitive processes implicated in development of expertise. Despite lack of consensus in results in some areas of research, outcomes of reviewed studies overall demonstrate that experience in a sensory field influences both perceptual and thought processes in ways that provide experts with advantages over less-experienced individuals in terms of competency, speed and in reduction of cognitive load.

Художественная интерпретация концепта винопитие в серии детективных романов Бориса Акунина «Приключения Эраста Фандорина»

The features of the concept representation of wine drinking in the artistic version of Boris Akunin are considered on the example of a series of detective stories “The Adventures of Erast Fandorin”. The work is a continuation of the author’s research in the field of artistic interpretation of Bacchic discourse by various writers. The connection between the creation of a bacchic artistic image and the type of culture (soteriological and eudaimonic) is noted. Among the artistic features of Akunin’s work is a description of the crimes that were committed with “grace and taste”. The author of the article claims that this feature affects the choice of means of creating a bacchic picture of the world in the work. It is noted that the introduction of elements of the wine drinking situation is used by Akunin as a means of reconstructing the background “picture” that performs a descriptive function, and as a plot-modeling component. In the Akunin model of a city street of the XIX century, the “classical” composition of the characters includes not only “a janitor”, “a tradeswoman”, “a cabman”, etc., but also a “drunken cornball”. A “character model” is described, including a set of his characteristics, which can be called a “card index” of his weaknesses and habits. Among the elements of this “card index” the presence of a tendency to wine drinking, which is a character's vulnerability, is noted. The character traits include such features as appearance (face, eyes, weight), olfactory characteristics (smell as a marker of social status or national identity), speech (voice, its timbre, register and manners), wine variety as a business card of the hero, his weaknesses and habits.

Two models of representation for the baby boom and millennium generations in France: 'elitist identity capital' v. 'universal, democratic capital'

Profound changes in France's wine-drinking habits (reduced consumption, rise of rosé wine, etc.) have occurred alongside long-term societal phenomena such as increased life expectancy and the internet revolution. The aim of this article is to analyse these developments from the angle of the concept of generation, initially defined by American sociologists. Two qualitative studies carried out five years apart and focusing on France's two largest generations, revealed a distinct generation gap between baby boomers and millennials in terms of 'representations of wine' and 'wine culture'. Our results show that the system of representation for both generations is based on two opposing socio-cultural wine models: an 'elitist identity capital' for the baby boomers, integrating the following four dimensions: France, terroir, history and gastronomy; and a 'democratic and universal capital' for the millennium generation, capitalising on four values (simplicity, accessibility/shedding of complexes, sharing and instant gratification). These two comprehensive models are reflected in specific marketing strategies for each of the generations.

Aelius Aristide et le vin

The Greek orator Aelius Aristides (117–c. 180 AD) offers a little known account of the representations of wine at the time of the social and cultural phenomenon of the Second Sophistic. On the one hand, the use of wine or the abstinence from it was rooted in the medical, religious, social and political context the elites of the Roman Empire were part of. On the other hand, wine and symposion themes serve a rhetorical function as they are used as argumentative tools and in renewing oratorical forms. In Aristides, wine has a rather positive image, the banquet remaining one of the major symbols of Hellenistic identity.

The representations of wine in France from generation to generation: a dual generation gap

The aim of this paper is to study and compare wine representations in France on a ‘generation’ basis, that is to say the generation of young adults, and those of their parents and grandparents, in order to better understand the link between representations and wine consumption. The qualitative approach adopted, which integrates the weight of non-consumers and women, highlights the weakening of imaginative representations linked to national identity through a dual generation gap, as well as the emergence of less favourable representations. In other words, this research poses the question of the transmission of the French wine heritage to future generations.