Sparse representation-based methods have shown promising prospects in synthetic aperture radar (SAR) target recognition due to their robustness under complex application conditions. However, these methods are still susceptible to the feature representation of SAR images. In this paper, we propose a new SAR target recognition method using an adaptive kernel sparse representation model based on local contrast perception (LCP). The LCP method combines a specially designed random projection matrix with two-dimensional filtering to capture extensive intensity contrasts between local regions in SAR images. A response map reconstruction technique shows that LCP can obtain discriminative properties between target and background regions and improve feature representation. The LCP features are then transformed into the kernel representation to improve linear separability by defining a reproducing kernel Hilbert space (RKHS) and using a nonlinear kernel function. The kernel representation is utilized to construct a new kernel sparse representation model for classification. Furthermore, neighborhood analysis (NA) is proposed to establish the relationship between the parameter and feature distribution, with an adaptive regularization parameter selection strategy to mitigate the parameter sensitivity. Experiments conducted on the moving and stationary target acquisition and recognition dataset demonstrate the superiority and robustness of the proposed method under different application conditions.