Abstract: This paper will take an in-depth look at Apple's financial performance and provide a detailed comparative analysis with its main competitors. Apple, as the world's leading technology giant, has always been known for its innovative products and strong market influence. However, in an increasingly competitive tech industry, continued financial health is key to its success. This paper first compares the performance of Apple and its competitors in key financial indicators such as liquidity, debt repayment ability and profitability. This comparison not only reveals Apple's financial position in the industry, but also helps us understand its robustness in responding to market movements. Next, this paper analyzes Apple's financial report of the latest year in detail, and deeply discusses the change trend of its revenue, expenditure, profit and other key financial data. This analysis is able to capture Apple's financial performance and strategy in the face of global economic fluctuations and changes in market demand. Finally, this paper will discuss Apple's business strategy and the business risks it faces. This includes its product innovation strategy, market expansion plans and potential risks due to factors such as technological change, market competition and global policy changes. Through a comprehensive analysis of Apple's business model and go-to-market strategy, this paper aims to provide a comprehensive perspective on how Apple can maintain its leadership position in a dynamic market.