Ultra-high-performance concrete (UHPC) holds great promise for constructing lightweight and high-performance concrete structures. Hence, the proportion of live load increases, in turn, leads to a higher live-to-dead load ratio. UHPC structures suffer from cyclic stress amplitude in higher possibility. Therefore, the behavior and constitutive model of UHPC under cyclic tensile loading is of significance for the understanding of bearing capacity and deformation property for structures subjected to cyclic loading, which, nevertheless, is seldomly reported. In this regard, the present study conducted direct tensile tests on 35 UHPC dog-bones with four steel fiber volume fractions (i.e., 0%, 1%, 2%, and 3%) and two fiber shapes (i.e., straight and hooked-end). A constitutive model for UHPC under tensile loading was proposed, implemented into OpenSees, and employed in numerical simulations of UHPC beams subjected to bending in cyclic loading. The numerical results were compared with test results on UHPC beams for model verification. The experimental and numerical results show that the UHPC with straight fiber volume fractions less than 1% demonstrated a brittle failure, whereas the UHPC with straight fiber volume fractions higher than 1% or with a hooked-end fiber volume fraction of 2% exhibited a ductile failure. The increase in fiber volume fraction resulted in great enhancements of the initial crack and peak stresses, and the peak and ultimate strains, and the energy absorption capacity. Besides, the use of hooded-end fibers also led to a slight improvement in tensile strain behavior of UHPC but negatively affected the initial crack stress and peak stress. It also provided sufficient bonding between fiber and matrix. The envelope curves and failure patterns for UHPC under monotonic and cyclic loading are close. The proposed constitutive model for UHPC under tensile loading is composed of an envelope curve that is assumed bi-linear for strain softening UHPC or tri-linear for strain hardening UHPC, an unloading curve and a reloading curve described by an exponential function, and a damage index defined as the reduction of unloading modulus. The proposed constitutive model for UHPC under tensile loading can provide acceptable results for the prediction of the bearing capacity and deformation property of UHPC beams without reinforcements subjected to bending in cyclic loading.