Group decision-making (GDM) is crucial in various components of graph theory, management science, and operations research. In particular, in an intuitionistic fuzzy group decision-making problem, the experts communicate their preferences using intuitionistic fuzzy preference relations (IFPRs). This approach is a way that decision-makers rank or select the most desirable alternatives by gathering criteria-based information to estimate the best alternatives using a wider range of knowledge and experience. This article proposes a new statistical measure in a fuzzy environment when the data is ambiguous or unreliable to solve a decision-making problem. This study uses the variation coefficient measure combined with intuitionistic fuzzy graphs (IFG) and Laplacian energy (LE) to solve a GDM problem that utilizes intuitionistic fuzzy preference relations (IFPRs) to select a reliable alliance partner. Initially, the Laplacian energy determines the weight of individual standards, and the obtained weight average further estimates the overall criterion weight vector. We establish the authority criteria weights using the variation coefficient measure and then ultimately rank the alternatives for each criterion using the same measure. We examine four distinct companies Alpha, Beta, Delta, and Zeta to conduct a realistic GDM to choose which alliance partner would be ideal. We successfully implemented the suggested technique, determining that Alpha satisfies company standards and is ranked first among other companies. Moreover, this technique is useful for all kinds of Intuitionistic fuzzy group decision-making problems to select optimal ones.
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