Regional Tourism Cluster Research Articles

CLUSTER MECHANISM FOR MANAGING INVESTMENT ATTRACTION IN THE FIELD OF AGROTOURISM

This article discusses the mechanism of investment process management, their main elements. The importance of attracting investments in tourism as the leading sector of the economy of Uzbekistan, in particular in the field of agrotourism, was also highlighted. The mechanisms of management of attracting investments in the field of agrotourism are analyzed. It is noted that in conditions of fierce market competition, mutual integration is of great importance for improving the efficiency and competitiveness of organizations and ensuring investment attractiveness. It is noted that the cluster mechanism for managing the attraction of investments in the field of agrotourism is one of the most effective mechanisms for achieving a synergistic effect. The structure of the regional tourism cluster has been developed.

ORGANIZATIONAL AND ECONOMIC MECHANISM FOR FORMING A TOURIST CLUSTER IN THE REGION

This article highlights the need for the widespread use of new, progressive approaches, as well as the cluster method, to further enhance the competitiveness of the region's economy within the framework of the national innovation system. It is noted that the development of the methodology of formation of the regional tourism cluster consists of several stages, each of which in turn will be analyzed in the scientific, investment, economic, social and environmental aspects. The authors of the scheme of the organizational and economic mechanism of the future Karakol tourist cluster in the Issyk-Kul region were developed. It is based on goals, tasks, economic and organizational blocks, the main directions of development. A mechanism for creating a tourist cluster is proposed on the example of this region, consisting of economic and organizational units. An economic block is proposed that contains a set of various elements that create a favorable environment for the joint work of the relevant cluster units.

Cluster Approach to Regional Development of the Tourism Industry in the Context of Digitalization

The study is devoted to the formation of a cluster approach to the regional development of the tourism industry in the context of digitalization. The main characteristic of a tourist cluster is its ability to adapt quickly, therefore, to provide the subjects of the regional tourism cluster with the opportunity to exchange information among themselves in the language of common standards, compare the effectiveness of their work with the work of other participants, and learn from the best representatives of the cluster and external companies, it is advisable to develop a SCOR model that sets the language for describing the relationships between the supply chains participants. It is proposed to introduce complex automated systems that concentrate in themselves a set of organizational, regime, technical and other capabilities aimed at achieving a sufficient level of economic efficiency and safety of doing tourist business in the context of digitalization.

ФОРМУВАННЯ РЕГІОНАЛЬНОГО ТУРИСТСЬКОГО КЛАСТЕРУ СУМЩИНИ

У статті досліджено туристський потенціал Сумської області щодо формування регіонального туристського кластеру на основі виявлення «точок» виникнення та розвитку локальних туристських кластерів. Дослідження здійснено на основі методу SWOT-аналізу. Висвітлено сильні та слабкі сторони туристського потенціалу Сумського регіону, а також визначено зовнішні та внутрішні можливості й обмеження туристського потенціалу щодо виникнення та розвитку «точок» росту локальних туристських кластерів як базових основ формування регіонального туристського кластеру. Розкрито шляхи підсилення слабких сторін і максимального використання сильних сторін туристського потенціалу Сумської області під час формування регіонального туристського кластеру на основі розроблення та вжиття певних заходів щодо його створення. Визначено основні ознаки процесу формування регіонального туристського кластеру в Сумській області.

The Value of Cluster Association for Digital Marketing in Tourism Regional Development

This paper analyses the advantages of membership in a cluster in the effective use of digital marketing tools and in a general way, in the performance, especially for the small and medium firms in underdeveloped regions. For this purpose, a case method research was conducted in the tourism sector, specifically in the hotels in the La Guajira Department, Colombia, where there is a regional tourism cluster. The tourism sector especially depends on digital marketing and the proper use of available digital marketing tools play an essential role in the performance. To conduct the study, 40 hotels in La Guajira were analyzed, whether or not they were members in the cluster. The obtained data were assessed by means of fuzzy set Qualitative Comparative Analysis to check the hypotheses. The results reveal the most effective combinations of digital marketing tools and the activities in which especially small and medium firms must engage in the cluster to obtain better results.

System approach to evaluation of tourism cluster companies’ environment and performance

The survey is aimed to justify system approach to assess companies’ interaction and environment in tourism clusters. Intangibility of tourism product is determined by the specifics of economic entity and territorial authorities’ interaction, that makes it a prerequisite to use system approach for companies’ interaction within regional tourism cluster. The paper identifies institutional environment of business development in tourism cluster taking into accountthe rapid development of communication and information technologies. To achieve this goal the authors analysed the theoretical frameworks of institutional environment of tourism and the process of its formation and factors. The proposed technique is based on system approach and allows to indicate the deficiency in tourism cluster models, taking such critical issues into account as interconnection between cluster actors, regional competition policy, investment climate, development of standards and systems for the services certification, availability of qualified personnel in the region’s labour market, tourism infrastructure, financial and tax policies in the region, network of competitive local suppliers, public policies on tourism, tourism support programs and communication problems. As a result, the rationale of using system approach to evaluate effectiveness of subjects’ interaction in tourism clusters to determine weaknesses in regional tourism clusters was formed

Problem of Mineralogical Tourism Development in the Urals

The subject of mineralogical tourism development is particularly relevant for the Urals region whose rich natural resources make it possible to create an attractive tourism product. Mineralogical tourism in the Sverdlovsk Oblast is developing within the car tourism cluster, uniting locations of environmental, active and cultural & educational tourism. The goal of this research is studying the process of developing mineralogical tourism in the Sverdlovsk Oblast and the Urals as a whole. The paper focuses on analyzing the process of regional program implementation. The research applies comparative analysis and content analysis of legislation and regulatory documents of the Russian Federation. Problems of cluster approach implementation in the mineralogical tourism are analyzed; the experience of developing the regional tourism cluster is studied. Mineralogical tourism is not properly developing in the Urals due to the effective legislative restrictions. Private initiative on creating attractive mineralogical tours and parks is hindered by a ban on the right for independent search for precious minerals. Programs of developing domestic and inbound tourism provide for creation of the required infrastructure (communications, service) in the region but do not develop the actual places of interest for mineralogical tours due to restrictions on their effective application. Yekaterinburg is the federal center of the Ural region aspiring to host mega-events (EXPO 2025, etc.); it needs to present and use region’s recreational resources to the full extent in the open investment format.

Cluster approach to sustainable tourism development

The article considers the cluster approach to the sustainable development of tourism destinations. The concept of the "regional tourism cluster" and its features, as well as the symbol of the formation of the tourist group.

Analysing tourism movements along the Danube river based on geotagged Flickr photography

Abstract. The Danube, connecting ten countries with large cities, national parks and other smaller destinations is a branded as integrated destination system of Europe. This paper examines the behaviour of visitors along the river by analysing the spatio-temporal distribution of geotagged photos shared on Flickr. The authors downloaded the metadata of more than 2 million geotagged photos along the river, and created a weighed movement graph based on the short time-interval user movements. The network analysis of the graph revealed the central integrating effect of the large capital cities on the entire system. Modularity analysis indicated 18 regional tourism clusters, which are connected into three major separated destination systems which have little relation between them and the isolated clusters of Lower Danube.This paper discusses the method of data aggregation as well as the tools used and created for visualising and analysing the data.

Туристские кластеры как основа развития регионального туризма (на примере Белгородской области)

The cluster approach in the tourism industry in transition economies is very relevant and is associated with a number of features in the industry. The article reveals the concept and features of a regional tourism cluster, traces the genesis of this concept, examines the objective conditions for the emergence of a cluster and its elements and structure. The author distinguishes stages of cluster formation and analyzes the factors and possible ways of development. The author substantiates the necessity for use of the cluster approach in tourism and the formation of regional tourism clusters performing the socio-economic, natural and ecological, recreational and economic functions in the entities’ territories of the Russian Federation. An emerging regional tourism and recreation cluster of Belgorod region is considered as the object of the study. Taking into account the assessment of the tourism potential, the level of infrastructure development, transport, environment, territorial structure of the region, the author conducted zoning of Belgorod region and identified seven tourism and recreation areas, outlined the prospects of their development. This study has allowed to determine in the region potential inter-regional clusters emerging, developing and having possibilities to be created. Military and historical, rural, event tourism are recognized as the promising development directions of regional tourism cluster. According to the author’s opinion, the creation of the cluster system will significantly improve the efficiency of the regional tourism market and strengthen its competitive position in the Russian market of the tourism industry.

Туристский комплекс Северного Подмосковья: ресурсная составляющая Клинского, Дмитровского, Талдомского, Солнечногорского, Сергиево-Посадского и Пушкинского районов

The article provides an overview of the resource component of the tourist complex of municipal districts of the Northern Moscow region. The statistical data on the proportion of the cultural heritage on the territory of all m unicipalities of the Northern Moscow region. It was found that the most prosperous cultural heritage are Sergievo-Posadskiy, Dmitrovskiy Klinskiy and Solnechnogorskiy districts. The region has a large number of places of folk arts and crafts.
 
 For the development of mass tourism in a particular region (tourist center) requires a certain concentration of the elements of culture. This condition is executed on the space of the Northern Moscow region, defined as a priority area of tourism development. The quantitative measurement of tourism and recreation base in the region is quite comparable with individual countries. Therefore, the region has a special importance and position among the tourist centers of Moscow region, a priority in its positioning on domestic and international tourism markets. But while the «shadow» of Moscow-city, rich tourist and recreation base near Moscow is not enough demand in the domestic market of tourist services. This is the problem of the need to find ways and means of attracting new tourists to the region, to ensure a stable dynamics of quantitative growth.
 
 Depending on the distribution of tourists and the development potential we have identified areas of specialization of the tourist complex of each municipal area, all of which allows you to determine the range of tourist services, which can be their specialty.
 
 The review of attractions and tourist complex resource component Klinskiy, Dmitrovskiy, Taldomskiy, Solnechnogorskiy districts. The conclusion about the importance of and the need for close cooperation between the municipal administrations and representatives of the scientific and practical sphere. It is of great importance in the development of software and integrated strategies for the development of regional tourist complex in order to integrate them into a single regional tourism cluster.

Developing regional tourism in China: The potential for activating business clusters in a socialist market economy

In China, there are significant inequalities in income distribution between inland and coastal regions. Tourism is regarded as one means of fostering regional economic development and ameliorating these inequalities. Many inland destinations possess natural advantages that could form the basis for regional competitive advantage in the presence of necessary other conditions, but have experienced difficulty in drawing both domestic and international visitors away from the popular coastal gateways. This paper considers the nature of competitive advantage and the applicability of Porter's (1990. The competitive advantage of nations. London: Macmillan Press) theory in an emerging market economy. The development of regional tourism clusters based on Porter's (1998. On competition. Boston: Harvard Business Review Press) model may be a way of fostering competitive advantage in regional China. This is especially relevant with recent policy events, including the emergence of the ‘West Development’ initiative. The potential for the development of regional tourism clusters is explored in this paper, which finds that while Porter's model is theoretically applicable, there is much work to be done at a micro-business level in fostering cluster development.