Thermal energy for heating and cooling accounts for a significant portion of the total energy consumed in the industrial sector, and is predominantly provided by fossil fuels. Thus, effective thermal energy management is essential for reducing overall energy consumption, operational costs, and emissions in the industrial sector. While previous studies have explored energy efficiency in this sector, there is a lack of research specifically addressing the challenges of modeling thermal energy efficiency in industry. Therefore, this study proposes a novel hybrid methodological approach that integrates macroeconomic perspectives with detailed end-use analysis and exergy considerations, allowing for a more accurate assessment of recoverable energy in industrial processes in alternative technology diffusion scenarios over a long-term horizon. An empirical study focusing on the pulp and paper subsector in Brazil demonstrated the applicability of the proposed model and revealed significant potential for thermal energy efficiency improvements. The model identified that through optimal technology diffusion scenarios, the sector could achieve up to 25 % reduction in thermal energy consumption by 2050, with heat recovery systems accounting for approximately 40 % of these savings. Cost-effective technology adoption curves indicated that 60 % of this potential could be realized through economically viable investments with payback periods under 3 years. Overall, this study contributes to the field of industrial energy efficiency by offering a hybrid methodological approach that can be adapted to different industrial settings, and can help policymakers and industry stakeholders develop effective strategies to improve thermal energy efficiency and reduce emissions in the industrial sector.
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