This study investigates the achievement of information consensus and the reduction of equivocality in process innovations. Drawing on the operations management literature, a new framework to guide information consensus in the reduction of equivocality in process innovations is proposed. The analysis is based on a real-time case study in the heavy vehicle industry. The results show that information consensus is not achieved by a single event, but active work towards this goal is necessary, and a clear set of pre-requisites is needed for achieving information consensus. The concepts of strategic objective, decision areas, and external and internal fit are identified as pre-requisites for achieving information consensus about the purpose, characteristics, and functionalities of process innovations. [Submitted 28 February 2018; Accepted 18 March 2019]