Adverse weather conditions impact mobility, safety, and the behavior of drivers on roads. In an average year, approximately 21% of U.S. highway crashes are weather-related. Collectively, these crashes result in over 5300 fatalities each year. As a proof-of-concept, analyzing weather information in the context of traffic mobility data can provide unique insights into driver behavior and actions transportation agencies can pursue to promote safety and efficiency. Using 2019 weather and traffic data along Colorado Highway 119 between Boulder and Longmont, this research analyzed the relationship between adverse weather and traffic conditions. The data were classified into distinct weather types, day of the week, and the direction of travel to capture commuter traffic flows. Novel traffic information crowdsourced from smartphones provided metrics such as volume, speed, trip length, trip duration, and the purpose of travel. The data showed that snow days had a smaller traffic volume than clear and rainy days, with an All Times volume of approximately 18,000 vehicles for each direction of travel, as opposed to 21,000 vehicles for both clear and wet conditions. From a trip purpose perspective, the data showed that the percentage of travel between home and work locations was 21.4% during a snow day compared to 20.6% for rain and 19.6% for clear days. The overall traffic volume reduction during snow days is likely due to drivers deciding to avoid commuting; however, the relative increase in the home–work travel percentage is likely attributable to less discretionary travel in lieu of essential work travel. In comparison, the increase in traffic volume during rainy days may be due to commuters being less likely to walk, bike, or take public transit during inclement weather. This study demonstrates the insight into human behavior by analyzing impact on traffic parameters during adverse weather travel.
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