Industrial R&D leadership will be profoundly influenced by a pervasive information-communication ether. The arrival of the new millennium not only marks a milestone in the Christian calendar but also signals a technological watershed for mankind. This happens to be a coincidence, not planned by man or nature, yet it provides us with a rare occasion to pause and reflect. The reason I say we are approaching a technological watershed is that many believe, and I agree, that we are passing from the industrial age to the information age, driven by rapid and remarkable advances in information and communication technologies. New products and services based on these advances are everywhere. Although they are not always visible to us as consumers, they have permeated our lives as if we were living in an infon-nation-communication ether. Management of industrial R&D in the next 10- 15 years will be profoundly influenced by the all-connecting, all-pervading nature of this information-communication ether. The impact will be felt in many ways, some obvious, some not so obvious and some not yet foreseen. In my view, there are at least five significant impacts with strategic implications for R&D leaders in industry: 1. Shrinking Time and Distance This is the most direct and obvious impact of the information-communication revolution. Members of an R&D project team can now be dispersed around the world yet work together around the clock as if they were next-door neighbors, thanks to innovations like videoconferencing and on-line meetings. Multi-site videoconferencing with high-fidelity document transfer is bringing together technology users and suppliers on short notice and overcoming the inconvenience of time zones. Real-time (or near real-time) on-line meetings involving many individuals from as many locations are becoming fairly routine. Such cybermeetings are being organized and run just like traditional, face-to-face get-togethers. On-line brainstorming sessions are gaining particular popularity. In some companies, videoconferencing is being combined with simultaneous on-line meetings to provide a truly powerful tool. For example, British Petroleum technologists were reportedly able to see, analyze, diagnose, and solve equipment malfunction problems on off-shore oil-drilling equipment-from their comfortable offices and laboratories in England! 2. Lowering Cost and Increasing Output In addition to saving travel expenses and time, R&D people everywhere are reducing activity cost and increasing work output through intelligent use of information and communication technologies. Computer-aided design tools, laboratory information management systems, molecular modeling techniques, process modeling and simulation exercises, and electronic submission of new drug applications (NDAs) to regulatory agencies are just a few examples. R&D and engineering managers are making use of computer-aided project management to reduce product development cycle time. And use of computers and robots in conjunction with statistical planning of experiments is reducing the amount of trial-and-error in R&D. 3. Enhancing Organizational Networking/Learning Even five years ago, most individuals in an organization depended on face-to-face interactions to build linkages, share knowledge, and generate ideas. Telephone and paper exchange complemented these face-to-face interactions. Because of widespread availability and use of network-based tools and systems such as electronic mail, groupware, search engines, web crawlers, etc., organizational networking and knowledge-sharing have now become much easier and more widespread within (and outside) R&D. Thanks to Internet and e-mail, opportunities to access external information rapidly and communicate with individuals at distant places have multiplied by several orders of magnitude. Secure Intranets (and Extranets) are not just opening doors to similarly rapid access and exchange internally (and externally with selected partners) but also creating computerized information archives as lasting knowledge legacies for R&D organizations. …
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