Seafood plays a major role in the human diet. During transportation, without proper storage and supply chain, its quality deteriorates easily. The post-harvesting processes such as the storage of food play a crucial role in human health. So it is highly imperative to have a technique for identifying food spoilage earlier to ensure the food safety and security of the consumers. Herein we have developed a highly selective and sensitive fluorescent ‘Turn-on’ probe 2-amino-5-nitrobenzo [d] thiazol-2-yl) imino)methylphenol ANT based on aggregation induced emission (AIE). ANT molecule possesses both restricted intramolecular rotation (RIR) and excited state intramolecular proton transfer (ESIPT) properties leading to fluorescent enhancement rather than aggregation caused quenching (ACQ). The probe shows high selectivity and sensitivity towards the NH3 vapor. This probe with the AIE property is employed for the real-time detection of NH3 in both aqueous and gaseous phases. ANT molecule is deposited on the paper shred by a physical method is utilized to monitor NH3 vapor from red snapper fish as a real-time sample during its degradation processes. After two days there is a ratiometric color change in the paper shred from yellow to orange for the fish stored at room temperature indicating its rotten and unpalatability nature. Paper shred is reused by immersing it into the tetrahydrofuran (THF), in which it retains its initial color due to deprotonation of NH3, keto to enol tautomerism discloses the reusability of the fluorescent probe. Studies carried out using UV–visible and fluorescence spectroscopy infer that the ANT probe has high affinity towards NH3 vapor.