Recruitment Campaign Research Articles

Does money motivate prospective foster parents? Are responses from high vs. low‐income towns different? Evidence from Google advertising

AbstractRecruiting foster parents is a worldwide challenge. In the US, foster parents are supposed to volunteer but receive stipends to cover the cost of foster children. Thus, Foster Care agencies hesitate to highlight the Stipend in their recruitment messaging to prospective foster parents. This hesitation is to weed out extrinsically (stipend) motivated prospective parents early in the application, training and licensing process.The first step in foster parent recruitment is to start the conversation between prospective foster care parents and foster parent recruiters.Extant research has relied on current or former foster parents to find their motivations for fostering and continuing to foster. We believe ours is the first study to empirically examine whether mentioning money (stipend) early in the recruitment process makes a difference in the response of prospective foster parents.The research reports Google ads data from two foster parent recruitment campaigns. These Google search ads showed when “foster parenting” related words were Googled. One ad had the word “stipend,” and the other did not. We then examine differences in response between high and low‐income towns. Next, we analysed differences in click behaviour over 207 days between the two versions of the ads. We then examined differences in click behaviour between residents of high and low‐income towns. We used the t‐test to test for differences in our data analysis approach.We find no statistical difference in response between the ads that mention ‘stipend’ and those that do not (t = 0.64, p = 0.26). However, residents of low‐income towns are five times more likely to click on a foster parent ad than residents from high‐income towns, irrespective of whether the stipend is mentioned in the ad (without mentioning stipend: t = 3.21, p = 0.0008; mentioning Stipend: t = 3.77, p = 0.0001).

Factors influencing unrelated stem cell donation a mixed-methods integrated systematic review.

There is an imbalance between demand for and availability of stem cell donors worldwide. The purpose of this systematic review is to provide the first comprehensive understanding of facilitators and barriers influencing unrelated stem cell donation (USCD) in adults, through a data synthesis of qualitative and quantitative evidence. Identification of the facilitators and barriers associated with stem cell donation intention and behaviour is essential to inform the development of behaviour change interventions to meet the current demand. Four databases were searched (Embase, PsycINFO, MEDLINE and CINAHL) and the last search was in February 2021. The search was limited to studies written in English and published from 1980 to present. Screening, quality assessment, data extraction and data synthesis incorporating the COM-B model were undertaken in line with the Joanna Briggs Institute methodology for an integrated mixed-methods review. Fifty studies were included in the review, analysis and mapping produced four integrated findings. Donation-related knowledge was a facilitator and conversely, lack of knowledge was a barrier to donation related behaviours. Perceived convenience, positive social influences, religious beliefs and the accessibility of positive donation-related social norms promoted positive donation related behaviours. Altruism and sense of duty were the most commonly cited motives for donation related behaviours.Through mapping to the COM-B model, Communication/Marketing, and Service Provision are the primary policy categories that can be used to change donation related behaviours. Future interventions should focus on targeted education regarding unrelated stem cell donation and creating recruitment campaigns that emphasise the life-saving potential of donation.

Influence of the continuing COVID-19 epidemic on sleep quality and psychological status of healthcare workers in private institutions.

On January 22, 2020, Macao reported its first case of coronavirus disease 2019 (COVID-19) infection. By August 2021, the situation had escalated into a crisis of community transmission. In response, the government launched a recruitment campaign seeking assistance and services of healthcare workers (HCWs) from the private sector throughout Macao. These participants faced concerns about their own health and that of their families, as well as the responsibility of maintaining public health and wellness. This study aims to determine whether the ongoing epidemic has caused them physical and psychological distress. To examine the influence of COVID-19 on the sleep quality and psychological status of HCWs in private institutions in Macao during the pandemic. Data were collected from December 2020 to January 2022. Two consecutive surveys were conducted. The Pittsburgh Sleep Quality Index (PSQI) scale, Self-Rating Anxiety Scale (SAS), and Self-Rating Depression Scale (SDS) were employed as investigation tools. In the first-stage survey, 32% of HCWs experienced a sleep disorder, compared to 28.45% in the second-stage survey. A total of 31.25% of HCWs in the first-stage survey and 28.03% in the second had varying degrees of anxiety. A total of 50.00% of HCWs in the first-stage survey and 50.63% in the second experienced varying degrees of depression. No difference in PSQI scores, SAS scores, or SDS scores were observed between the two surveys, indicating that the COVID-19 epidemic influenced the sleep quality and psychological status of HCWs. The negative influence persisted over both periods but did not increase remarkably for more than a year. However, a positive correlation was observed between the PSQI, SAS, and SDS scores (r = 0.428-0.775, P < 0.01), indicating that when one of these states deteriorated, the other two tended to deteriorate as well. The sleep quality, anxiety, and depression of HCWs in private institution in Macao were affected by the COVID-19 epidemic. While these factors did not deteriorate significantly, the negative effects persisted for a year and remained noteworthy.

Social Gaming to Decrease Loneliness in Older Adults: Recruitment Challenges and Attrition Analysis in a Digital Mixed Methods Feasibility Study.

Digital mental health interventions could sustainably and scalably prevent and reduce loneliness in older adults. We designed an app containing 29 text-based games and a questionnaire-administering chatbot to stimulate intergenerational contact. This study aims to evaluate the feasibility of a social gaming app in reducing loneliness among older adults by evaluating recruitment strategies, data collection procedures, and gameplay activity. This mixed methods study recruited participants via newsletters, articles, and a social media campaign. We used semistructured interviews and descriptive analysis of questionnaire answers and game data to assess feasibility. Key measures included recruitment reach and efficiency, participant demographics, in-app activity, and app usability and engagement feedback. The social media campaign reached 192,641 potential participants, resulting in 1363 game downloads. A total of 155 participants (aged 65 years and older: n=34, 21.9% and aged less than 65 years: n=121, 78.1%) provided informed consent, yielding a conversion rate of 0.08%. The recruitment campaign focusing on distanced playful interaction had a significantly (P<.001) higher click-through rate (1.98%) than a campaign focusing on research participation (click-through rate=0.51%; P<.001). The overall conversion rate from advertisement exposure to research participation was 0.08%. Participants had a mean age of 48 (SD 16) years. The 65 years and older group averaged 70 (SD 5) years, while the less 65 years group averaged 42 (SD 12) years. Additionally, 45.2% (57/126) reported at least moderate levels of loneliness at baseline. Of the initial 554 players, 91 (16.4%) remained active after the first week, and 32 (5.8%) remained active for more than 90 days. Active participants tended to interact with those within their own age group, as indicated by a Pearson correlation of r=0.31 between the ages of the message sender and receiver. Interviews with 12 (48%) participants (aged 65-79 years; female: n=12, 83%) revealed barriers such as excessive chatbot questions and a mismatch between the target group and app design focus. Questionnaire completion rates dropped from 46% at baseline to 10% at follow-up. These findings underscore the challenges of recruitment and retention for older adults in a fully digital social gaming intervention. Effective recruitment strategies and targeted app design are crucial for engagement. Based on these insights, future interventions should focus on simplified interfaces, clear guidance for gameplay, and addressing the specific needs and preferences of older adults, thereby enhancing the effectiveness of digital mental health interventions.

A psychosocial reading of teacher agency

ABSTRACT The concept of teacher agency has become increasingly prominent in academic, policy and media debates. In rethinking the concept, we are particularly interested in the tension between discourses presenting teachers as heroic agents of individual emancipation and social transformation, such as those found in recruitment campaigns and Hollywood films, and the erosion of spaces for agency brought about by the dominance of discourses and practices of standards and accountability. In this conceptual paper we explore these tensions, building on previous work advocating ecological perspectives on teacher agency. We draw on the conceptual resources of psychosocial theory, including Lacanian discourse theory and recent work in this field articulating agency as manifesting in multiple modalities. Our psychosocial reading of teacher agency makes a number of contributions. First, it provides a more expansive conceptual vocabulary, allowing us to talk about agency in broader, more nuanced ways. Second, it recognises that teacher agency is not always necessarily in pursuit of social good. Third, and perhaps most importantly, it enables us to see the ways in which some modes of teacher agency, rather than manifesting as scenes of heroic possibility, are in fact subordinated forms of agency illustrating the cruel optimism of contemporary neoliberalised education.

W Galicji i za kordonem. Aktywność polityczna Jana Hupki w czasach Wielkiej Wojny (1914 – 1918). Część I

The article presents the political activity of Jan Hupka – a Galician conservative, a member of the Conservative Club, then of the National Right Party, an advocate of the orientation towards Austria-Hungary, one of the closest associates of Władysław Leopold Jaworski. Jan Hupka’s area of activity included – first of all – activity within the framework of the Supreme National Committee, bringing humanitarian aid to the population of Galicia and the Kingdom of Poland, coordinating relief efforts for war invalids, legion veterans, widows and orphans of legionaries, as well as creating a network of employment offices, hospitals, health care centers, setting up vocational courses, funding relief for the needy. Jan Hupka’s political contacts with representatives of various political options and participation in the Legions’ recruitment campaign were also analyzed. Also shown is Hupka’s attitude towards the hierarchy of the Church, leaders of leading parties and political camps, as well as the events and processes taking place (e.g., the formation of the Legions, the formation and evolution of the orientation towards Austria-Hungary, the November 5 Act, the “oath crisis”, the rule of the Regency Council, etc.). In addition to discussing Hupka’s political activities, an attempt was made to determine the role he played both in Galician politics and in the milieu of Polish activists seeking opportunities for the rebirth of the Polish state based on an orientation toward the central states. The analysis was based on internally diverse source material (e.g., archival documents, the press, memoirs and diaries). Studies (compact works and scientific articles) played only a supporting role.

The Image of the US Army in American movies: The Soft Power of American Cinema

The formation of the army's image has acquired newfound significance in our time. Paradoxically, alongside the spread of humanist ideology, the number of violent conflicts worldwide is increasing. These stimulates the need for propaganda aimed at shaping the image of the army and enhancing the attractiveness of service. As one of the world's largest military forces, the US army has engaged in a diverse array of conflicts with over 750 military bases in approximately 80 countries (Kohli 2020). A diverse range of tools is employed to shape the image of the US army, including media, recruitment campaigns, social media, public events, etc. Among these tools, movies have their specific role. While traditionally intended for entertainment, movies have been used for over a century as a means to shape public opinion. This article delves into the main attributes of the US Army as a social institution, analyzing its four fundamental characteristics: the Militia Tradition, Mobilization Miracles, Man-Mindedness, Maritime Influence, the weapon and the enemy as distinctive attributes. Additionally, it features the seven core values of the US Army: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage. The article provides a detailed analysis of how various components of movie production tools communicate the attributes and core values of the US Army and contribute to shaping its image, examining a high-viewership movie “Interceptor” (2022). The goal of the study was to find out the image of the US Army that “Interceptor” projects and to identify the verbal and visual communicative means it uses for this purpose. The content analysis made it possible to distinguish verbal and visual elements of the movie, encompassing human voice, mise-en-scène, as well as film editing techniques, to identify and highlight the messages and ideas conveyed about the attributes of the US Army.

Using access to higher education to redress inequities: tensions between equity and excellence in the polytechnic universities in Mexico

ABSTRACT Despite the expansion of higher education and the growing number of students from disadvantaged socioeconomic background and/or from ethnic minorities who now access university places, inequalities in access to higher education based on social class and origin remain a challenge. This article analyses the Polytechnic Universities in Mexico, examining them as a public policy for democratising access to higher education. We conducted 15 semi-structured interviews with the rectors and heads of the academic administration staff of 12 Polytechnic Universities, aiming to identify the limits and potential of the various strategies that make the PU model a policy of equity. These strategies include (i) the geographical decentralisation of university campuses, (ii) the scholarships and financial aid programmes, and (iii) the recruitment campaigns to attract new students. The interviews enable us to uncover the trade-off between equity and excellence and to observe how the PU model addresses it. While some of the responses and effects have already been examined in the literature, others highlight some nuanced specificities in the context of PUs in Mexico. Our results provide evidence that suggests a need to reconsider the most effective equity PUs strategies for enhancing access to higher education for disadvantaged populations in Mexico.

Exploring perceptions of what increased gender diversity might bring to the nursing profession.

To explore university nursing students and academic staff's perceptions of what increased gender diversity might bring to the nursing profession. An exploratory study with students and academic staff from two university nursing schools. Students and staff in two university nursing schools were invited to participate in an anonymous online survey (October-November 2022). The survey focused on gender diversity within nursing and patient care, asking respondents about existing barriers to gender diversity and inviting ideas on increasing gender diversity within nursing. The survey findings helped inform questions, which were used to further explore views and thoughts of gender diversity within nursing through semi-structured one-to-one interviews (January-February 2023). Nearly, two-thirds (64%, n = 69) of survey respondents strongly agreed/agreed that the lack of gender diversity in nursing negatively impacted delivering care to a gender-diverse society. Most (84%, n = 90) strongly agreed/agreed that increased gender diversity within the nursing workforce would positively contribute to nursing. Three-quarters (75%, n = 74) strongly agreed/agreed that working with a more gender-diverse nursing workforce would enrich their experience as a nurse. Three themes emerged from the interview data: shared stereotypes; improved care through knowledge, better relations and the presence of a gender-diverse workforce; a culture of welcome: suggested changes for the future. Most of those who participated in the study believe there are benefits to be gained from greater gender diversity within nursing. This study provides insight into the lack of gender diversity in the nursing environment, highlights how this might impact patient care and suggests actions to make nursing a more inclusive profession. Practical solutions were suggested, including the greater visibility of trans and non-binary persons in advertisement and recruitment campaigns to ensure nursing is viewed as a career choice for "all". Including a space for considered pronouns on university application forms, hospital documentation and name badges. Gender-neutral titles and uniforms should be considered for all nursing staff, and more gender-neutral toilets should be made available for staff and patients in university and hospital settings. This study addressed the lack of gender diversity in nursing and explored what an increase in gender diversity might bring to the nursing profession. The main findings were: (i) Less than a tenth (9%, n = 12) of respondents described their team of colleagues as being "extremely gender diverse". (ii) Most (84%, n = 90) strongly agreed/agreed that increased gender diversity within the nursing workforce would be a positive attribute to nursing. (iii) Three-quarters 75% (n = 74) strongly agreed/agreed that working with a more gender-diverse nursing workforce would enrich their experience as a nurse. (iv) Many stereotypes still exist in nursing and tackling them is important to make the profession more inclusive. (v) A nurse's gender can impact the care they provide. (vi) A more gender-diverse workforce would better reflect the population it serves. (vii) This research will have an impact on the nursing profession globally. The consolidated criteria for reporting qualitative studies (COREQ) was used as a guide throughout data collection and analysis. Every step of the study, including the survey and interview schedule, was co-constructed using an iterative approach with service users, students and staff who had personal experience of gender diversity and were a core part of the study team.

The language of belonging: The role of symbolic language in shaping social identity and public perceptions of police gender targets

AbstractGender‐targeted recruitment in policing has elicited varied public responses. This study explores public sentiment toward policing gender targets using a symbolic interactionist and social identity approach. A sentiment analysis was conducted on 5447 comments extracted from a Facebook recruitment campaign targeting women. The study revealed a nearly equal distribution of positive and negative language in the comments, with high levels of trust and fear, and notable expressions of anger and sadness. Positive sentiments utilised terms like “equality” and “merit” indicating support for gender targets as a means to promote gender equality and career opportunities for women. Conversely, negative sentiments centred on discrimination. Findings underscore how individuals construct meaning around gender and interpret gender‐target initiatives in policing through the sentiments expressed in online interactions. This research contributes to a nuanced understanding of public discourse surrounding gender targets, highlighting the importance of tailored recruitment and educational campaigns to promote inclusivity and effective gender‐targeted initiatives.

Marginalised or privileged? Analysing nursing education for male students in the UK and Taiwan with fragmented frameworks of gender

This comparative analysis explores interactions and relationships influenced by gender in nursing education for male students in the United Kingdom (UK) and Taiwan, using Unterhalter's (2007) fragmented frameworks of gender to understand historical backgrounds, policies, and clinical curricula. While the UK demonstrates a gradual increase in male nurses over time, emphasising specialisation and comprehensive clinical exposure, Taiwan faces challenges influenced by cultural factors, particularly resistance to male nurses in certain fields. Disparities in the percentage of male nurses on registers and challenges during clinical placements are examined, highlighting the multifaceted nature of gender as a noun, adjective, and verb. Both countries grapple with the imperative of gender inclusivity, with recommendations for targeted recruitment campaigns to challenge existing gender norms and eliminate barriers, fostering equitable environments in nursing education.

Can Party Elites Shape the Rank and File? Evidence from a Recruitment Campaign in India

Can Party Elites Shape the Rank and File? Evidence from a Recruitment Campaign in India

Recruiting refugees to reduce labour shortages in health care professions: experimental evidence on the potential of foreign-language outreach on social media

BackgroundMany high-income countries are grappling with severe labour shortages in the healthcare sector. Refugees and recent migrants present a potential pool for staff recruitment due to their higher unemployment rates, younger age, and lower average educational attainment compared to the host society's labour force. Despite this, refugees and recent migrants, often possessing limited language skills in the destination country, are frequently excluded from traditional recruitment campaigns conducted solely in the host country’s language. Even those with intermediate language skills may feel excluded, as destination-country language advertisements are perceived as targeting only native speakers. This study experimentally assesses the effectiveness of a recruitment campaign for nursing positions in a German care facility, specifically targeting Arabic and Ukrainian speakers through Facebook advertisements.MethodsWe employ an experimental design (AB test) approximating a randomized controlled trial, utilizing Facebook as the delivery platform. We compare job advertisements for nursing positions in the native languages of Arabic and Ukrainian speakers (treatment) with the same advertisements displayed in German (control) for the same target group in the context of a real recruitment campaign for nursing jobs in Berlin, Germany. Our evaluation includes comparing link click rates, visits to the recruitment website, initiated applications, and completed applications, along with the unit cost of these indicators. We assess statistical significance in group differences using the Chi-squared test.ResultsWe find that recruitment efforts in the origin language were 5.6 times (Arabic speakers) and 1.9 times (Ukrainian speakers) more effective in initiating nursing job applications compared to the standard model of German-only advertisements among recent migrants and refugees. Overall, targeting refugees and recent migrants was 2.4 (Ukrainians) and 10.8 (Arabic) times cheaper than targeting the reference group of German speakers indicating higher interest among these groups.ConclusionsThe results underscore the substantial benefits for employers in utilizing targeted recruitment via social media aimed at foreign-language communities within the country. This strategy, which is low-cost and low effort compared to recruiting abroad or investing in digitalization, has the potential for broad applicability in numerous high-income countries with sizable migrant communities. Increased employment rates among underemployed refugee and migrant communities, in turn, contribute to reducing poverty, social exclusion, public expenditure, and foster greater acceptance of newcomers within the receiving society.

Recruiting carers for older children and youth: Messages and methods of media campaigns

In recent decades, foster care systems across western countries have entered a state of crisis with the volume of children entering care outpacing new foster carers. Recruiting carers for older children and youth is particularly challenging, as most new foster carers and adoptive parents prefer younger children. This study reviews out-of-home care recruitment campaigns that target carers for older children and youth, across selected English-speaking countries. A total of 89 campaigns across five countries were analysed to identify common messages and use of persuasive methods (appeal to logic, emotion and character). Three categories of themes underpin the messages used to motivate people to care for an older child: child-focused, carer-focused and community-focused messages. To enhance the recruitment campaigns for carers of older children, the authors draw upon persuasion and social norms theories to recommend a framework integrating message framing, trusted and reliable messengers, collective values of target audience and use of persuasive methods.

Marketing management in blood service enterprises

In blood service, the volume of collected blood components depends on availability of donors. High demands require high product quality (safety, etc.). Blood component quality depends on the state of donors health. Storage periods of blood components are limited and require certain conditions. Blood service enterprises should be located within the reach of patients, and mostly in big cities with a large population. The quality and quantity of collected blood are affected by the level of morbidity, which leads to the withdrawal of donors and losses to blood service enterprises. Consequently, the blood centre performance largely depends on success of marketing activities: number of donors and recruitment campaigns. Simultaneously, blood donation by volunteers is possible only thanks to successful and systematic advertising about the benefits of donation for health. Maintenance of a suitable health state depends on retention campaigns and establishment of long-term relations between blood centres and donors via direct marketing. Sales promotion measures force people to donate blood for the first time and make it a stable habit to visit a blood centre every month. The safest blood is from a regular donor, and retention marketing helps convert a primary donor into a regular one. The article carries out a bibliometric analysis of Web of Science works for 1991-2023 that are devoted to marketing at blood service enterprises. The analysis proved some facts. Firstly, the blood service topic requires studing further (there are only 304 works). Secondly, we see a growth of research interest (32.5% of all works for 2019-2023) and an almost double increase in annual citations from 2019. Thirdly, scientists from the United States, Germany, Australia, England, France, and Spain lead in such studies. The article summarises problems of the Ukrainian blood service. They can be solved with marketing management (safety, managerial, informational, economic). The paper defines goals and objectives, main stages and principles of marketing management for blood service enterprises. A system of 20 criteria for evaluating the efficiency of marketing management measures at blood service enterprises has been developed. The research results form a basis for the general idea of marketing management in blood service enterprises.

Is it ethically permissible for GPs to promote non-directed altruistic kidney donation to healthy adults?

Doctors hold coexisting ethical duties to avoid causing deliberate harm to their patients (non-maleficence), to act in patients’ best interests (beneficence), to respect patients’ right to self-determination (autonomy) and to...

We want you! Recruitment strategies for the success of a citizen science project on urban wildlife ecology

In this case study, we report on the recruitment of participants for a citizen science (CS) project on urban wildlife monitoring (about 860 participants), and the consequences of recruitment strategies for achieving the project goals. We describe the approach that we used to identify our target audience and to design the core message for the recruitment campaign. We searched for participants who were interested in wildlife and in the scientific research process. We based the recruitment campaign on the appeal of discovering wildlife in people’s immediate surroundings. Recruitment was successful in terms of the number of applications we received. Participants’ interests reflected their focus on wildlife, and we discuss how this was reflected in their engagement. We use this case study to highlight the importance of deliberately designing recruitment strategies for CS projects. Such strategies will have implications for participants’ motivation and ultimately may influence their contributions to the project.

The significance of diversity positioning in higher education for branding and marketing

ABSTRACT This study offers important context for understanding why educational institutions ought to modify their recruitment marketing strategies to incorporate a multicultural perspective. African American, Asian American, Hispanic, International, and Native American student ratios are greater in institutions with a broadly varied faculty. Yet very few schools use metrics related to racial and ethnic diversity for brand marketing and benchmarking when utilizing online, offline, and social media tactics. The discovery has implications for creating admissions brochures that are designed to convey the institution's inclusiveness. This is a crucial component of every college’s and university's recruitment campaigns. Genuine interactions between students and faculty from similar demographic backgrounds should be portrayed in photo illustrations. For more than 2000 Carnegie-classified schools, we rank faculty and student diversity indices and provide higher education marketers with quartile statistics to utilize as a differentiator.

The aspirational promise of soldiering: an analysis of military recruitment testimonials

ABSTRACT Young people across the globe willingly join the military, knowing that they may be required to kill, maim, and perhaps even die. Considering the starkness of this barebone condition, armed forces strive to make enlisting desirable through recruitment campaigns. While the appeal of military aspirational promises – particularly the promise of manhood – figure centrally in much critical scholarship, the detailed components of these pledges warrant closer scrutiny. This article therefore explores the aspirational promises pledged in military recruitment campaigns from the US Army and the Swedish Armed Forces. Based on a narrative analysis of video testimonials in which ‘real’ soldiers tell their enlistment stories, we lay bare the overarching story grammar made up of distinct plot points (lack, hardship, agency and growth) that comprise the aspirational promises in these campaigns. In tracing these plot points in two distinct sites, the article offers well-needed insight into how the appeal of contemporary soldiering is being constructed and how this appeal attempts to govern potential soldiers. Despite their differences, the campaigns present soldiering as a or the way to regulate and govern the self in relation to norms about what constitutes a successful, self-fulfilled or complete citizen-subject. The aspirational figures in the testimonials promise that one can redress one’s deficiencies and transcend the racialized, gendered, and classed, etc. limits one confronts in oneself and in civilian life. These soldier stories, despite their hyperreal climaxes and journeys, appear to be real and lived and theirs. Vitally, they could also be ours.

Barriers and Facilitators in Continuous Medical Education Related to Allogeneic Stem Cell Transplantation: A Qualitative Study of Physicians

Introduction: This study explored qualitatively, in a sample of German hematologists working in clinical allogeneic hematopoietic stem cell transplantation (alloHSCT), perceptions of barriers and facilitators to participate in continuous medical education (CME), to provide detailed information on how to improve participation in CME activities related to alloHSCT, which may also be applicable to other areas of medicine. Methods: Based on a recruitment campaign of the German Association for Hematopoietic Stem Cell Transplantation (DAG-HSZT), 21 semi-structured telephone interviews were conducted, transcribed, and analyzed using framework analysis. Results: Three clusters of barriers were identified that explain why alloHSCT physicians may or may not participate in CME: individual constraints (e.g., better networking, young physicians being overwhelmed by the complexity of alloHSCT), structural constraints (e.g., time and financial issues, tailoring CME courses according to the targeted audience), and content-related constraints (e.g., requirement of CME sessions, provision of an overview of CME courses, more flexible offers). We discuss the ten most frequently raised issues, including the use of incentives and the need for support at the start of residency, staff shortages, and requirements for learning sessions. Conclusion: There is a need for a paradigm shift in CME related to alloHSCT toward a more individualized and needs-based approach. Close monitoring of residents’ needs and learning progress, as well as feedback systems, could help identify appropriate CME courses that should be integrated into a tiered learning system. CME should be more targeted to specific audiences (i.e., residents, fellows, and attendees) to provide training that is tailored to individual CME needs. On-demand courses can help balance work and family obligations. Finally, peer-reviewed, up-to-date information platforms should be expanded.