Recommendation Intention Research Articles

Social Media Influencers’ Role on Brand Engagement, Value, and Consumers' Intention to Buy Muslim Fashion

This study examines the effect of the perceived influence of digital influencers on the purchase intention of brand recommendations by influencers who influence their followers. This research has two mediating variables: brand attachment in self-concept and expected brand value. This type of research is quantitative research, and the method used is convenience sampling with the criteria that respondents have followed the Instagram accounts of Muslim fashion brand digital influencers aged 18-27 years old and living in Indonesia. The method used is an online survey and sharing on their social media. The total sample used for this study was 150 respondents. The final results of this study indicate that perceived influence positively impacts brand engagement, brand expected value, and intention to buy recommended brands. Besides that, brand engagement also influences brand expected value. Lastly, both brand engagement and brand expected value positively impact the intention to buy the recommended brand.

The Effect of Cognitive Dissonance Caused by eSports Users’ eWOM Information Provision on Self-Rationalization and Recommendation Intention: Focusing on e-Sports Users in Korea and Japan

Purpose: EWOM is an important variable that affects the selection and purchase process of users who enjoy e-sports, and this is likely to lead to other users’ willingness to recommend. However, e-sports users do not always have positive and satisfactory experiences through eWOM. Sometimes you experience dissatisfaction with your choice through eWOM, and you can see that you take various actions to resolve complaints after purchasing to remove uncomfortable feelings. Therefore, this study aims to analyze the effect of cognitive dissonance according to eWOM for users who enjoy e-sports and to examine the structural relationship of e-sports recommendation intention through self-rationalization of users who have experienced cognitive dissonance. Research design, data, and methodology: To verify this research model, an online survey was conducted using structured questionnaires for users from both Korea and Japan who have used e-sports within the last three months. Of a total of 180 questionnaires, 160 copies were used for the final analysis, excluding 20 copies with many unfaithful responses or poor internal consistency. After that, through the process of data coding, the SPSS18 program and the AMOS21 analysis program were used to demonstrate the researched and designed structural equation model. Implications: Summarizing the results of this study, eWOM had a positive (+) effect on both positive and negative inconsistencies in cognitive dissonance. Positive inconsistency was found to have a positive effect on recommendation intention. Negative discrepancies were found to have an effect on self-rationalization, but self-rationalization was found to have no effect on recommendation intention. Finally, it was found that there was a difference between eWOM and e-sports users in Korea and Japan in the structural relationship between cognitive dissonance, selfrationalization, and recommendation intention.

버추얼 콘텐츠 체험속성이 몰입, 만족 및 행동의도에 미치는 영향

As the media environment that consumers encounter changes, various virtual contents such as AR, VR, XR and Metaverse are appearing and concentrating consumers’ visual charm. Thus, focused on the AR, VR, Metaverse contents, this study on the effects of virtual contents experience attribute on flow, satisfaction, reuse intentions and recommendation intentions. To carry out the study, a total of 250 questionnaires were collected from December 1 to Decembert 30, 2021, but only 246 (98.4%) were used for the analysis. The hypothesized relationships in the model were tested by using a structural equation model. The results of the study are as follows. First, the virtual content experience attribute had significant effects on telepresence, playfulness, and education. Second, flow had positive effects on satisfaction. Third, satisfaction had positive effects on both reuse intention and recommedation intention. Finally, reuse intention had positive effects on recommedation intention. In the rapidly changing virtual content environment, it is necessary to create an environment where consumers can continuously experience virtual content. It is thought that public relations and communication activities that can be the basis for various actions through positive experiential experiences should also be carried out together.

Influencing factors of mobile instant messaging applications between single- and multi- platform use cases

The purpose of this study is to investigate the factors that influence the usage intention for different instant messaging application platforms. This study targeted the widespread instant messaging software LINE, for which a survey of 485 valid respondents was conducted in Taiwan. Statistical and model structure analyses were applied to validate the hypotheses proposed in this study. We examined the differences between single- and multi-platform use cases in terms of the relationship between consumer value and behavioral intention. The results show that perceived interactivity, perceived playfulness, and perceived usefulness have significant effects on the continued usage and recommendation intentions of users in a single-platform use case. However, perceived interactivity and perceived playfulness did not have significant effects in multi-platform use cases. The findings of this study provide a new perspective for investigating the intention to continue using a multiplatform application. The results will benefit subsequent studies in this area and provide guidance for the development of instant messaging and other social media applications.

Come Work With Us: Inclusivity, Performance, Engagement, and Job Satisfaction as Correlates of Employer Recommendation

Abstract. Employee referral is a critical component of talent acquisition. Yet, its underlying correlates remain understudied. Using three years of annual surveys of US public employees ( n2019 = 1,133, n2020 = 1,190, n2021 = 1,330), the results showed that perceptions of workplace inclusion culture and leadership performance orientation were positively associated with employee engagement, which, in turn, was associated with job satisfaction. Engagement and job satisfaction were positively associated with employer recommendation, sequentially linking the conceptual indirect effects of inclusion culture and performance orientation on willingness to recommend one’s workplace. Utilizing even short employee surveys may yield notable insights for administration to model employee referral and recommendation intentions.

Trait affectivity and applicant reactions: a multiwave field study

PurposeAlthough affective accounts of organizational justice theory have been offered, suggesting a role played by trait affectivity dimensions – trait positive affectivity (TPA) and trait negative affectivity (TNA) - in shaping applicant reactions to selection procedures, research in this area relies on cognitive information processing accounts of justice perceptions. Thus, the role played by TPA and TNA in shaping applicant reactions is an underexplored area. This study explicates and tests the role of TPA and TNA in shaping reactions.Design/methodology/approachThe authors carried out a three-wave field study of police job applicants, measuring TPA and TNA before testing and applicant justice perceptions and recommendation intentions pre-feedback and post-feedback.FindingsTPA, but not TNA, was positively associated with justice perceptions and recommendation intentions. Mediation analyses suggested that the TPA-recommendation intentions relationship was mediated through justice perceptions.Practical implicationsRecruiting high TPA applicants can benefit future applicant pools due to enhanced recommendation intentions. High TPA applicants react more favorably to positive features; thus, procedures should conform to procedural justice rules so that favorable aspects exist for high TPA applicants to respond favorably towards.Originality/valueThe authors’ work is the first to integrate affective accounts of the justice perception formation process into applicant reactions research. Their work supports a role served by affect in shaping applicant fairness perceptions and provides novel and important insights for both theory and practice.

Reliving the Old Dream: Rural Tourism Autobiographical Memory on Behavioral Intention.

This paper evaluates a theoretical model based on hypothesized relationships among four constructs, namely, autobiographical memory (memory rehearsal and memory impact), and place attachment as antecedents of revisit intention and recommendation intention in the context of rural tourism in China. The results of 301 Chinese tourists show that the two dimensions of tourists’ autobiographical memory (memory rehearsal and memory impact) affect the tourists’ intention to revisit and recommend. Place attachment plays an intermediary role among tourists’ autobiographical memory, revisit intention, and recommendation intention. This study is the first to apply the structural dimension of autobiographical memory has been applied to rural tourism in China. Theoretical and managerial implications are discussed based on the study results.

Exploring visual embodiment effect in dark tourism: The influence of visual darkness on dark experience

Research in dark tourism has been ongoing for over two decades. Although in practice, many dark tourism destinations adjusted the lighting of the display environment to influence tourist experience, little is known about the sensory stimulation of non-text related content (e.g., lighting of the environment or darkness of visual materials) on dark tourists' psychological experience. This study examined the influence of visual darkness on tourists' dark experience and explored the relationship between visual darkness and psychological darkness through a content analysis of online comments and photos for 30 dark tourism destinations worldwide, followed by four experiments. Results showed that the stimulation of visual darkness affected dark tourists’ psychological experience and behavioral intentions (including recommendation intention and touch preference), and such embodied effect existed in both two-dimensional plane and three-dimensional space. The study provides many practical implications for experience creation of dark tourism destinations.

Achieving Recommendation Intention in Mobile Banking

This study explores the critical elements driving the recommendation intention of mobile banking users in India. It explores the relationship between ease of use and recommendation intent via serially mediating roles of satisfaction and continued intention. It also explores the relationship between cost and recommendation intent by studying the serially mediating roles of satisfaction and continued intention. It combines the two resulting in an integrated framework. The study utilized the analytical approach by Hayes (2013) for testing the hypothetical model. The path coefficients were calculated using Model 6 (PROCESS). Our findings reveal that satisfaction and continued intention are serially mediating the relationship between ease of use and recommendation intention as well as cost and recommendation intention. The major contribution of this research study to existing literature is that it culminates with the ‘action’ of ‘recommendation to use’ rather than continued intention.

Employees' reactions to supervisors' fulfillment/non-fulfillment of psychological contract promises: an experimental field study

PurposeDrawing upon social exchange theory and psychological contract (PC) research, this study aims to examine the impact of supervisors' fulfillment/non-fulfillment of transactional psychological contract (TPC) and relational psychological contract (RPC) promises on employees' reactions (e.g. feelings of violation, trust in the supervisor and organizational commitment) in a non-Western context, namely, the United Arab Emirates (UAE).Design/methodology/approachAn experimental field design was used with a sample of employees (N = 234) from a wide range of nationalities and work backgrounds. Four conditions were developed by manipulating the fulfillment of three TPC promises (e.g. competitive salary) and three RPC promises (e.g. sufficient power and responsibility). Participants were randomly assigned to the four conditions and asked to complete the study materials as if they were experiencing a real employment situation with a real organization. Hypotheses were tested using multivariate analysis of covariance and follow-up univariate analysis with Bonferroni post hoc comparisons.Findings This study demonstrated that a supervisor's failure to fulfill promises pertinent to both TPC and RPC, or one of them, generated negative reactions among participants. Based on a comparison of means analysis, this study also established that breach of TPC promises produced a higher negative impact than breach of RPC promises on perceptions of breach, feelings of violation, trust in the supervisor, organizational perceptions, organizational commitment and recommendation intentions. Furthermore, these findings revealed that a supervisor's breach of RPC promises has no significant incremental (additive) effect above a supervisor's breach of TPC promises. On the other hand, a supervisor's breach of TPC promises has a significant incremental (additive) effect above a supervisor's breach of RPC promises.Originality/valueThis study is one of the very few studies that examined and established, under a controlled setting, the differential effects of fulfillment/non-fulfillment of both TPC and RPC promises on employees' breach perceptions, emotions, attitudes and behavioral intentions.

How Fear of COVID-19 Affects Service Experience and Recommendation Intention in Theme Parks: An Approach of Integrating Protection Motivation Theory and Experience Economy Theory.

The unprecedented public panic caused by COVID-19 will affect the recovery of tourism, especially the theme parks, which are generally crowded due to high visitor volume. The purpose of this study is to discuss the effect of the COVID-19 on the theme park industry. This study aims to predict recommendation intentions of theme park visitors by exploring the complicated mechanism derived from the fear of COVID-19. This study uses a quantitative research method, and SPSS 20.0 and AMOS 22.0 were used for data analysis. An online survey was conducted with 420 Chinese respondents who visited Shanghai Disneyland after its reopening. The study explored the relationship between Fear of COVID-19, perceived risk, participation, service experience, and revisit intention. Results indicated the perceived risk of theme park visitors will not directly ruin their recommendation intention. Visitors’ fear of COVID-19 enhanced their perceived risk, reduced their desire for active participation and impaired their service experience, which consequently affected their recommendation intention. We provide theoretical and managerial implications.

유학목적지 이미지가 지각된 가치, 유학만족 및 추천의도에 미치는 영향 : 몽골인 유학생을 중심으로

This study aims to analyze the structural relationships among destination image of study abroad, perceived value, satisfaction of study abroad, and recommendation intention. The destination image of study abroad consisted of four attributes: educational system, Hallyu, convenience of study abroad, and living environment. The survey was conducted on Mongolian international students who study in South Korea. A total of 320 questionnaires were returned according to the snowball sampling, of which 309 were used for subsequent statistical analysis, excluding 11 of outliers. As a result, the educational system and convenience of study abroad positively influenced perceived value. The living environment positively affected to the satisfaction of study abroad, while the convenience of study abroad negatively affected the satisfaction. The perceived value by international students influenced satisfaction of study abroad, while not the recommendation intention. Based on these results, several strategic implications were proposed to attract and manage potential international students.

Effect of Golf Course Service Quality on Customer Satisfaction, Reuse Intention and Recommendation Intention

골프장 수의 증가로 공급자의 중심에서 수요자의 중심으로 골프장 산업은 변화하였고, 골프장이용객들은 골프장에서 제공하는 서비스의 만족도에 따라 골프장의 선호도에 영향력을 미치게 되었다. 따라서 본 연구는 골프장 서비스 품질 특성을 3가지 요인으로 도출하고 고객만족과 재이용의도 및 추천의도에 영향 관계를 살펴보기 위해 골프장을 이용한 경험이 있는 이용객들을 대상으로 설문조사를 실시하고 실증분석을 진행하였다. 분석결과 첫째, 골프장 서비스 품질 차원은 물리적 환경품질, 결과품질과 상호작용품질 순으로 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 골프장 산업에서도 기존의 다른 산업과 마찬가지로 고객만족이 재이용의도 및 추천의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 골프장의 서비스 품질 구성요소와 고객만족과 재이용의도 및 추천의도 구조적 관계에서 회원권 유무에 따른 집단 간 차이를 확인하였다. 서비스 품질 중 상호작용 품질만이 고객만족에 미치는 효과가 차이가 나타났는데 회원권을 보유한 집단이 보유하지 않는 집단보다 더 높게 나타났다. 실증연구를 토대로 골프장 서비스경쟁력 강화를 위한 시사점을 제시하고 본 연구가 지닌 한계점과 향후 연구 방향을 제시하였다.

Distant Gastronomic Experiences through Online Cooking Classes in the Covid-19 Era

ABSTRACT The current paper explores the distant gastronomic experience of online cooking class participants. Accordingly, reviews from various online cooking class providers posted by participants worldwide during the Covid-19 era were included in this research to be examined through content analysis. Adopting the grounded theory approach, this study also aims to propose a model explaining the inter-relationships of the extracted dimensions. As a result, nine dimensions of distant gastronomic experience were revealed: characteristics and skills of service providers, distance learning, entertaining, distance celebration, escape and relaxation, socializing and togetherness, memorable, value, and recommendation and repurchase intention. Besides, a model that explains the inter-relationships of these variables was provided. Hence, the study contributes to the literature regarding gastronomic experience in general and distant gastronomic experience through online cooking classes by providing the components of distant gastronomic experience and their inter-relationships.

Dealing with coercion in intensive care medicine : Recommendations from the Ethics Section of the German Interdisciplinary Association for Intensive Care and Emergency Medicine (DIVI) in collaboration with the Ethics Section of the German Society for Internal Intensive Care and Emergency Medicine (DGIIN)

The treatment situation in intensive care is characterised by aspecific asymmetry in the relationship between patients and the team: Patients are particularly dependent on their environment and often show impaired consciousness and capacity to consent. This facilitates the use of coercion or enables and/or provokes it. The aim of this recommendation is to show ways to recognise patients with their wishes and needs and to integrate them into treatment concepts in the intensive care unit in order to reduce and avoid coercion whenever possible. The recommendation shows the variety of possible forms of coercion and discusses the moral standards to be considered in the ethical weighing process as well as legal conditions for justifying its use. It becomes obvious that treatment measures which may involve the use of coercion always require acareful and self-critical review of the measures in relation to the indication and the therapeutic goal. The recommendation's intention therefore is not to disapprove the use of coercion by interprofessional teams. Instead, it aims to contribute to asensitive perception of coercion and to acritical and caring approach to formal and especially informal (indirect) coercion.

Relationships between Cuisine Quality, Food Image, Feelings, Recommendation and Revisit Intention: Gaziantep Case

ABSTRACT Cuisine quality is very important in strengthening the perception of destination food image. Cuisine quality has a positive effect on the food image of the destination as it positively affects tourist perceptions. This study tries to determine the relationships between cuisine quality, food image, positive emotions, revisit and recommendation intention. The main focus of the study is Gaziantep. This particular city was chosen because of the facts theregion has a very rich food culture and that it is known as a gastronomic city in Turkey. Quantitative research method and questionnaire technique were used in the study. The gathered data was analyzed in accordance with the AMOS program. As a result; it was determined that food image and cuisine quality has an effect on the intentions to revisit and recommend.

How Political Identity Shapes Customer Satisfaction

This article examines the effect of political identity on customers’ satisfaction with the products and services they consume. Recent work suggests that conservatives are less likely to complain than liberals. Building on that work, the present research examines how political identity shapes customer satisfaction, which has broad implications for customers and firms. Nine studies combine different methodologies, primary and secondary data, real and hypothetical behavior, different product categories, and diverse participant populations to show that conservatives (vs. liberals) are more satisfied with the products and services they consume. This happens because conservatives (vs. liberals) are more likely to believe in free will (i.e., that people have agency over their decisions) and, therefore, to trust their own decisions. The authors document the broad and tangible downstream consequences of this effect for customers’ repurchase and recommendation intentions and firms’ sales. The association of political identity and customer satisfaction is attenuated when belief in free will is externally weakened, choice is limited, or the consumption experience is overwhelmingly positive.

Monitoring hotel response management: A multidimensional approach

How companies respond to their customers’ reviews is a key issue. These responses can affect the perceptions that current and potential customers have about a company. This is particularly true for tourism services. This paper proposes a model to monitor hotels’ response strategy to online reviews and to evaluate the effectiveness of their communication through its impact on customer satisfaction and promotional behaviour, specifically in terms of customers’ revisiting and recommendation intentions. The proposed model evaluates customers’ perceptions about the response they receive by splitting hotels’ response management (HRM) into two dimensions (communication quality and response policy) to evaluate the response strategy more precisely. Moreover, the effectiveness of HRM is moderated by a set of variables that can provide relevant additional information to managers. Results confirm a positive influence of two dimensions of HRM on satisfaction and promotional behaviour and the moderating effect of comment relevance, rating, polarity and reviewer’s experience.

Development of the Healthy Eating Food Index (HEFI)-2019 measuring adherence to Canada's Food Guide 2019 recommendations on healthy food choices.

The release of Canada's Food Guide (CFG) in 2019 by Health Canada prompted the development of indices to measure adherence to these updated dietary recommendations for Canadians. This study describes the development and scoring standards of the Healthy Eating Food Index (HEFI-2019), which is intended to measure alignment of eating patterns with CFG-2019 recommendations on food choices among Canadians aged 2 years and older. Alignment with the intent of each key recommendation in the CFG-2019 was the primary principle guiding the development of the HEFI-2019. Additional considerations included previously published indices, data on Canadians' dietary intakes from the 2015 Canadian Community Health Survey-Nutrition, and expert judgement. The HEFI-2019 includes 10 components: Vegetables and fruits (20 points), Whole-grain foods (5 points), Grain foods ratio (5 points), Protein foods (5 points), Plant-based protein foods (5 points), Beverages (10 points), Fatty acids ratio (5 points), Saturated fats (5 points), Free sugars (10 points), and Sodium (10 points). All components are expressed as ratios (e.g., proportions of total foods, total beverages, or total energy). The HEFI-2019 score has a maximum of 80 points. Potential uses of the HEFI-2019 include research as well as monitoring and surveillance of food choices in population-based surveys. Novelty: The Healthy Eating Food Index-2019 was developed to measure adherence to the 2019 Canada's Food Guide recommendations on healthy food choices. The HEFI-2019 includes 10 components, of which 5 are based on foods, 1 on beverages and 4 on nutrients, for a total of 80 points.

Exploring the determinants of adoption of Unified Payment Interface (UPI) in India: A study based on diffusion of innovation theory

The Unified Payment Interface (UPI) platform emerged as the most advanced mobile-based payment system in the recent past that could be established to have significant value to customers and banks in India. UPI was designed to offer ubiquitous availability at all times, efficiency, ease of use, and transparency to its user. Despite these attractive features and the massive rise of internet and smartphone users, the number of UPI users has not shown significant growth as expected. To better examine the problem, it is crucial to know the factors influencing the UPI adoption, usage, and intention to recommend by the existing customers. Earlier research on UPI has mainly focused on its operations only. In this study, we have shifted focus on determinants of adoption of UPI by Indian customers based on the Diffusion of Innovation (DOI) theory to achieve a specific result on usage and recommendation intentions. The result of the study revealed that relative advantage, complexity, and observability which are the main determinants of adoption of UPI, have a significant positive association with the intention to use of users. Further, higher intention to use and satisfaction positively correlates with the recommendation of UPI by existing users. Overall, the study model helps understand how different aspects of UPI influence the usage and recommendation intentions.