ABSTRACT Integrating ambivalence theory and focus theory of normative conduct, this research has explored after effect mechanism of whistleblowing on whistleblowers’ engagement. A multi-study approach was utilized to test these predictions. Study 1 (a multi-wave field study of working adults) examined the impact of whistleblowing on whistleblowers’ engagement through emotional ambivalence, as well as the moderating effect of congruence between descriptive and injunctive norms. Study 2 (a vignette experiment) further investigate the effects of whistleblowing on whistleblowers’ engagement through emotional ambivalence, aiming to strengthen causal inferences. In Study 3 (a recall experiment), we extended our model to consider a theoretically relevant moderator. Our results showed that the impact of whistleblowing on emotional ambivalence was weakened by whistleblowers’ congruence between descriptive and injunctive norms. Managers ought to give significant consideration to the detrimental impacts of whistleblowing during the post-whistleblowing stage, as well as provide guidance to members of the organization to ensure a proper understanding of social norms. Above conclusions contribute to the general knowledge of after effect mechanism of whistleblowing, providing a deeper insight into whistleblowing’s effects on whistleblowers.