Reasoned Action Model Research Articles

Formation mechanism of residents' intention to purchase commercial health insurance: the moderating effect of environmental pollution perception.

With the development of the social economy, commercial health insurance in China has gradually been recognized by residents, but it is still in the initial stage of the market. To identify influencing factors of residents' intention to purchase commercial health insurance and to explore the influencing mechanism and heterogeneity of intention, this study aimed to reveal the formation mechanism of intention to purchase commercial health insurance. This study introduced water and air pollution perceptions as moderating variables and, constructed a theoretical framework combining the stimulus-organism-response model and the theory of reasoned action models. The structural equation model was developed, and multigroup analysis and moderating effect analysis were carried out. The results show that advertising marketing and the behavior of relatives and friends positively influence cognition. Cognition, as well as advertising marketing and behavior of relatives and friends, has a positive impact on attitude. Furthermore, purchase intention is positively affected by cognition and attitude. Both gender and residence play a significant moderating role in influencing purchase intention. Air pollution perceptions positively moderate the path from attitude to purchase intention. The validity of the constructed model was verified and could be used to predict the willingness of residents to purchase commercial health insurance. Furthermore, policy recommendations to promote the further development of commercial health insurance were proposed. This study provides a valuable reference for insurance companies to expand the market and for the government to improve commercial insurance policies.

Investigating the determinants of using clothing subscription rental services: a perspective from Chinese young consumers

PurposeThe purpose of this study is to investigate the impacts of Chinese young consumers’ traits (fashion leadership, quality consciousness, price consciousness, environmental consciousness and social media usage) as the external factors on their behavioral intention toward using clothing subscription rental services.Design/methodology/approachQuantitative research was conducted, and empirical data were collected from 255 Chinese college students. Structural equation modeling was conducted to test the proposed hypotheses.FindingsThe study offered convincing evidence that fashion leadership, price consciousness and social media usage are the three main drivers of Chinese young consumers’ favorable attitudes toward clothing subscription rental services, which together with social norms further lead to their intention to use clothing subscription rental services. Contrary to expectations, the study showed that consumers’ quality consciousness and environmental consciousness have no significant impact on consumer attitudes toward clothing subscription rental services. Moreover, the findings of the study demonstrated the impact of attitude and subjective norms on Chinese young consumers’ intention to use clothing subscription rental services.Originality/valueThis study contributes to the literature by integrating additional factors (fashion leadership, quality consciousness, price consciousness, consumer environmental knowledge, social media usage) into the traditional theory of reasoned action model to investigate how Chinese young consumers’ characteristics impact their attitudes and how their attitudes and subjective norms impact their intention toward using clothing subscription rental services.

The Influence of Corporate Boundary Personnel Guanxi and Organizational Loyalty on Opportunistic Intentions - Based on Theory of Reasoned Action Model.

To understand the mechanism of boundary personnel opportunistic behaviors in collaborative R&D projects to reduce the risk of companies suffering from opportunism in collaboration. This study is conducted based on the context of collaborative R&D in the equipment manufacturing industry in Northeast China. This research mainly explored the mechanism of boundary personnel opportunistic intentions. Drawing on the theory of reasoned action (TRA), this study investigated the relationship between boundary personnel Guanxi, organizational loyalty, opportunistic attitudes, subjective norms, and intentions. In addition, this research examined the moderating role of the degree of dependence on the collaborator. In total, 524 valid questionnaires were finally collected. The data analysis results suggested that Guanxi inhibits opportunistic attitudes and subjective norms. Organizational loyalty promotes opportunistic attitudes and subjective norms. Opportunistic attitudes and subjective norms positively predict intentions. Opportunistic attitudes mediate between organizational loyalty and opportunistic intentions. Opportunistic subjective norms mediate between Guanxi and opportunistic intentions. Opportunistic subjective norms also mediate between organizational loyalty and opportunistic intentions. Dependence on the collaborator positively moderates the relationship between opportunistic attitudes and intentions. Therefore, it can be argued that in collaborative R&D in the equipment manufacturing industry, the corporate could stimulate boundary personnel to build good Guanxi to eliminate opportunism. At the same time, companies should lead employees to show loyalty properly, which opportunism is not wise in collaborative R&D. Finally, enterprises should objectively understand and evaluate the dependence relationship between the two partners in collaborative R&D to adopt the right strategy.

Pengaruh Sikap Dan Norma Subyektif Terhadap Minat Konsumen (Studi Pada Pengguna Refill Tinta Printer Dataprint Di Banjarmasin)

This research aims to proof empirically that attitude and subjective norm influence the interest. This concept is practically due to Data Print refill ink consumer’s in Banjarmsin city. The reasoned action model was developed by Fishbein and Ajzen in 1980. Attitude was formed through the believe of DataPrintproduk marketing mix before buying and using the product which means firstabelevery body have believe to the product before he/she buys it and then evaluate them due the process subjective norm was formed by other people references and motivation to follow other people which means some body ussually looking for information from another person beffore he/she decides to buy or use the product.
 The conlusion from this research are : 1). There are positive and significantly influence between attitude and subjective norms due to interest, partially and simultaneously; 2). 63,7 % is the biggest simulttaneous influence between attitude and subjective norms due to interest. Mean while 36,3% is explained by another factors and error such as earning, location and transportation; 3). This multiple linier regresian model can be used to predict the change of interest due to attitude and subjective norm changing

The Influence of Guanxi Between Boundary Spanners on Opportunistic Behaviors Based on the Theory of Reasoned Action Model

This study constructs a mechanism of the influence of Guanxi between boundary spanners on opportunistic behaviors in collaborative innovation projects based on the theory of reasoned action model. The study conducts a survey in the automobile industry in Changchun, Jilin Province, China, and analyzes the research data using the structural equation model. The findings show that Guanxi has a negative an significant influence on opportunistic behavior attitudes and subjective norms., Guanxi has the greater influence on subjective norms than attitudes. Then, opportunistic behavior attitudes and subjective norms positively influence intentions. The influence of subjective norms is stronger. The attitudes and subjective norms of opportunistic behaviors also play mediation roles. Furthermore, opportunistic behavior intentions have a positive and significant influence on behaviors. In short, the study’s findings reveal a mechanism of Guanxi between boundary spanners influencing opportunistic behaviors of boundary spanners. It also provides a reference for corporate managers to govern opportunistic behaviors of collaborator while inhabiting opportunistic behaviors of their own boundary spanners.

Investigating the Influence of COVID-Related Worry on University Enrollment Intentions: An Application of the Reasoned Action Model

The current study was designed to investigate the influence of COVID-19-related worry and online learning attitudes on enrollment behavior using the Reasoned Action Model. Participants (N = 246) completed measures of other-focused COVID-19 worry, self-focused COVID-19 worry, attitudes, perceived normative pressure, perceived behavioral control, and behavioral intention during the Spring and Summer 2020 academic semesters. Additionally, participants allowed us access to their university records to determine their enrollment status during the Fall 2020 semester. Mediation analysis results indicated the relationship between other-focused COVID-19 worry and enrollment intention was mediated by both perceived normative pressure and perceived behavioral control. Further, behavioral intention was found to share a positive relationship with enrollment behavior. Our discussion focuses on how the findings of the current research can be used to enhance student enrollment and retention.

To Get Vaccinated or Not? Psychological Safety as a Catalyst for the Alignment Between Individual Beliefs and Behavior

While many studies have investigated the consequences of psychological safety for behavior, there is little theorizing on the mechanisms that account for these effects. Since psychological safety makes individuals feel safe to express their true self, we argue that it should act as a catalyst for alignment between individual beliefs and behavior. Drawing on the reasoned action model, we postulate that psychological safety interacts with individuals’ attitudes and perceived norms in predicting intention and behavior. We tested our model with physicians’ influenza vaccination behavior. We surveyed 208 physicians from a Swiss hospital before and after the vaccination phase. Results show that the effect of attitude, but not perceived norm, on intention to get vaccinated was moderated by perceived psychological safety in the physicians’ team: High psychological safety strengthened the effect of physicians’ attitude on their intention, which in turn predicted actual vaccination behavior. We provide first evidence that high psychological safety may render individuals more comfortable to act in accordance with their attitudes. Depending on whether attitudes are in line with organizational goals, increasing psychological safety could facilitate positive or negative consequences. This more differentiated understanding of psychological safety can fruitfully inform both future research and organizational practice.

Intention to Engage in Maternal and Child Health Home Visiting

ABSTRACT Home visiting (HV) programs have the potential to improve maternal and child health. As federal and state initiatives expand the reach of these programs, understanding what factors enhance uptake and retention of the services becomes increasingly important. This qualitative study used a Reasoned Action Model (RAM) and a cultural lens to explore factors influencing the engagement of women with low-income in HV programs. We conducted 21 semi-structured interviews in both English and Spanish in a prenatal clinic in an urban public health department. The constructs most salient for participants were emotions and affect, behavioral beliefs, and self-efficacy. In the context of an urban public health prenatal clinic, HV marketing and outreach should highlight convenience and social support, as well as clearly communicate program content and intent. In practice, HV programs must be flexible to work around work and home schedules; marketing and outreach should emphasize that flexibility.

Teachers’ Opinions About Virtual Reality Technology in School-based Agricultural Education

Technology in school settings has undergone a tremendous degree of evolution in recent decades. Educational technologies can be used for a wide range of applications. In school-based agricultural education (SBAE) settings, an assortment of educational technologies is often used to achieve instructional objectives. As a computer-based technology, virtual reality (VR) technology has been applied in educational contexts for years and is anticipated to grow in use and popularity. VR technology has received little attention in SBAE-focused research. Through the lens of an adapted version of Fishbein and Ajzen’s (2010) reasoned action model, we sought to describe the opinions teachers have regarding VR technology in SBAE. Following Dillman, Smyth, and Christian’s (2014) recommendations, we used an Internet-based questionnaire to collect data from 90 SBAE teachers in Iowa during the 2017-2018 academic year. Our results indicated the teachers generally held favorable opinions about VR technology intertwined with a considerable degree of uncertainty about the technology and its uses. To facilitate opportunities for VR technology-related professional development, we recommend agricultural teacher education faculty develop their own knowledge and skills related to VR technology applications.

Predicting Academic Help-Seeking Intentions Using the Reasoned Action Model

Seeking help when confronted with academic difficulties is an adaptive self-regulated learning strategy that facilitates positive academic outcomes. However, many students are reluctant to seek help with academic difficulties. The current study used the Reasoned Action Model to investigate the determinants of students’ intentions to utilize university-based sources of academic support. Participants (N = 125) in Study 1 responded to open-ended questions designed to identify salient behavioral, normative, and control beliefs contributing to the use of university-based academic support services. Participants (N = 176) in Study 2 completed measures to assess attitudes, perceived normative pressure, perceived behavioral control, and behavioral intentions. Normative pressure was the strongest predictor of intentions to use university-based academic support, followed by attitudes. These results suggest that interventions targeting normative and behavioral beliefs may be effective in increasing academic help-seeking.

Online Retail Format Choice Behavior of Indian Customers for Reasoned Purchase: A Cultural Perspective

This study attempts to understand online retail format choice behavior of Indians through cultural dimension of individualism-collectivism. Extended reasoned action model of Fishbein and Ajzen was used to explain the behavior. Owing to collectivist nature of Indian culture, effect of perceived risk, perceived norms, and perceived behavior control on customer attitude were examined by analyzing 615 Indian customers through multianalytic techniques of structural equation modeling and neural network. The results confirmed their role in attitude formation, with perceived norm revealed as dominant predictor of attitude and intention. This highlighted the pivotal role of normative pressure on consumer behavior in collectivist cultures, which is unlike individualist cultures that are governed by personal attitude.

A Model of Retail Format Choice for a reasoned purchase: Conceptualizing role of Perceived Risk, Norms, and Behaviour Control in Indian Culture

Extant literature suggests that perceived risk affects retail format choice for important purchases like buying of shopping goods. A customer of a shopping good essentially makes a choice of retail format between online, organised, or traditional formats. The purpose of this study is to understand this choice behaviour by conceptualising a new risk-behaviour framework, with Fishbein and Ajzen's (2010) reasoned action model (RAM) as its' theoretical backbone. An extensive literature review regarding role of perceived risk in retail format choice and application of RAM in consumer behaviour has been done to develop the propositions and the conceptual framework. Additionally, owing to the collectivist nature of Indian culture, RAM has been contextualised, and interdependencies among its determinants have been proposed for Indian customer. The proposed reasoned retail format choice model and propositions are empirically testable for validation in future studies.

A model of retail format choice for a reasoned purchase: conceptualising role of perceived risk, norms, and behaviour control in Indian culture

Extant literature suggests that perceived risk affects retail format choice for important purchases like buying of shopping goods. A customer of a shopping good essentially makes a choice of retail format between online, organised, or traditional formats. The purpose of this study is to understand this choice behaviour by conceptualising a new risk-behaviour framework, with Fishbein and Ajzen's (2010) reasoned action model (RAM) as its' theoretical backbone. An extensive literature review regarding role of perceived risk in retail format choice and application of RAM in consumer behaviour has been done to develop the propositions and the conceptual framework. Additionally, owing to the collectivist nature of Indian culture, RAM has been contextualised, and interdependencies among its determinants have been proposed for Indian customer. The proposed reasoned retail format choice model and propositions are empirically testable for validation in future studies.

Procurement of advanced logistics services: proposition of a reasoned action model of individual buying behavior

ABSTRACT For 30 years, supply management academics have demonstrated extensive interest in relations between sellers and buyers of logistics services. This interest can be explained by the development of outsourcing strategies by manufacturers and large retailers, which has given rise to powerful logistics service providers. Prior research favors a holistic vision, based on the management of supply chain interfaces between companies, without addressing the perspective of the purchasers of logistics services. This paper aims to understand better the intention of individuals to purchase logistics services based on factors related to attitudes, norms, and behavioral control. For this purpose, the authors rely on the theory of reasoned action and the theory of planned behavior, both used in social psychology to analyze human behaviors, and propose a simplified reasoned action model for logistics services purchasing.

Will ‘doing right’ lead to ‘doing well’? An examination of green behavior

PurposeThe purpose of this research was to identify the drivers of customer loyalty in the context of green marketing. In particular, the extended theory of reasoned action model specified here added crucial constructs in consumer behavior, namely, consumers’ trust and beliefs about corporate social responsibility, to increase the predictability of the model. Additionally, the moderating role of level of education in predicting customer loyalty to hotels was also examined.Design/methodology/approachA mixed methodology was used for the study. A structural mixed methodology was used for the study. A structural model was developed to understand the theoretical relationships between identified constructs. Additionally, multiple regression analyses were used to identify the moderating role of level of education in predicting consumer loyalty. Data collected through an online survey from 446 hotel guests were used for the analyses.FindingsThe results indicated that in addition to attitude and subjective norms, consumers’ trust in hotels’ intentions to be green influence their loyalty to green hotel enterprises. Further investigation also showed significant moderating influence of levels of education in their choice to be loyal to green hotels.Research limitations/implicationsEven though the majority of the study’s sample has extensive travel experience, the data were collected from university employees, which might have limited the findings of this study.Practical implicationsConsumers need to trust ethical claims in adopting green practices to become loyal customers. Hence, it is imperative for marketers to convey that their business believe in proenvironmental activities. Additionally, marketers should not neglect their level of education because it influences their loyalty to green hotels. Green marketing should target not only an individual customer but also his/her ties to significant others, because subjective norms influence customer loyalty to green hotels.Originality/valueThis research developed a comprehensive model to understand customer loyalty to green hotels, thus providing insights to marketers and academics about a timely subject, namely, green behavior. In doing so, this research added crucial constructs to extend the traditional model of theory of reasoned action as well as examined the moderating role of level of education in the identified model.

친환경 호텔을 방문하는 고객의 의사결정에 관한 연구

The current study was designed to explain hotel customers’ intention formation to visit a green hotel by utilizing the theory of planned behavior. The study findings revealed that the proposed model has a more satisfactory fit to the data and superior predictive power for intention than the theory of reasoned action model. In line with the theory, the findings from the structural equation analysis showed that three antecedent variables (attitude, subjective norm, and perceived behavioral control) had a significant and positive influence on hotel visit intention to select a green hotel. Further investigation indicated that the effects of the three predictors on visit intention were asymmetrical. Specifically, subjective norm had the greatest impact on intention, followed by attitude and perceived behavioral control. In addition, it was found that overall image exerted a significant impact on attitude and visit intention. Implications and limitations that provide opportunities for future research are also discussed.

공연예술 선택특성이 비주류 공연 관람 의도에 미치는 영향

This study uses the Theory of Reasoned Action to analyze how selection factors for non-mainstream performance affect viewing intentions. The model studies selection factors were informational, situational, and personal. The study also considered the factors within the Theory of Reasoned Behavior including attitudes, subjective norms, and behavior intention. 303 surveys were collected from people that experienced an arts performance. The results were as follows: First, the suggested model was statistically significant, and the selection factors for performing arts showed high potential for being used within the Theory of Reasoned action model. It suggested great possibilities for future behaviors in terms of viewing intentions. Second, personal factors positively affected the subjective norm, while attitudes and subjective norms both suggested significant levels toward behavior intentions. From these results, this study deducted implications and limitations for further research. It also suggested directions for future studies.

Gambling and the Reasoned Action Model: Predicting Past Behavior, Intentions, and Future Behavior.

Gambling is a serious concern for society because it is highly addictive and is associated with a myriad of negative outcomes. The current study applied the Reasoned Action Model (RAM) to understand and predict gambling intentions and behavior. Although prior studies have taken a reasoned action approach to understand gambling, no prior study has fully applied the RAM or used the RAM to predict future gambling. Across two studies the RAM was used to predict intentions to gamble, past gambling behavior, and future gambling behavior. In study 1 the model significantly predicted intentions and past behavior in both a college student and Amazon Mechanical Turk sample. In study 2 the model predicted future gambling behavior, measured 2weeks after initial measurement of the RAM constructs. This study stands as the first to show the utility of the RAM in predicting future gambling behavior. Across both studies, attitudes and perceived normative pressure were the strongest predictors of intentions to gamble. These findings provide increased understanding of gambling and inform the development of gambling interventions based on the RAM.

FAKTOR YANG PENGARUHI PEMILIHAN KARIR SEBAGAI AKUNTAN PUBLIK BAGI MAHASISWA PTS WASTA DENGAN PENDEKATAN REASONED ACTION MODEL

Tujuan dari penelitian ini adalah untuk mengalisis pengaruh nilai instrinsik, gender,pengaruh orang tuan, persepsi mahasiswa dan pertimbangan pasar untuk memilih karir sebagai akuntan publik. Riset ini dilaksanakan berdasarkan fenomena yang terjadi saat ini di mana jumlah pemegang gelar akuntan yang banyak namun yang berprofesi sebagai akuntan publik sedikit sekali. Teori Reasoned Action Model (TRA Model) yang menilai prilaku (instrinsik) dan norma subyektif (pengaruh orang tua) menjadi dasar dari prilaku individu sebagai dasar penelitian ini. Subyek dari penelitian ini adalah mahasiswa akuntansi di perguruan tinggi swasta di Jakarta yang kebanyakan mereka bekerja di kantor akuntan publik setelah mereka lulus. Jumlah sampel 196 responden yang diperoleh dengan menyebarkan kusioner secara langsung dan diproses menggunakan SPSS versi 21. Hasil penelitian ini menunjukkan nilai instrinsik, persepsi mahasiswa dan pengaruh orang tuan mempunyai signifikan terhadap kecenderungan mahasiswa bekerja sebagai akuntan publik, sementara gender dan pertimbangan pasar kerja tidak mempunyai efek signifikan. Berdasarkan TRA Model, hasil riset ini konsisten dengan TRA Model. Dengan demikian, peranan Institut Akuntan Publik Indonesia (IAPI) dan pergutuan tinggi harus berperan aktif menciptakan informasi yang jelas mengenai prospek profesi sebagai akuntan publik.The objective of this study was to analyze the influence of intrinsic value, gender, parental influence, perception of student and labor market considerations for choosing a career as a public accountant. This research is done based as a phenomenon that occurs today, which is the number of people who holds accountant in Indonesia but at least who pursue as a public accountant. Theory of Reasoned Action Model (TRA Model), which suggests that the attitude (intrinsic value) and subjective norm (parental influence) became the basis for the behavior of the individual as the premises of the study. The subjects of this study were students majoring in accounting at the private university in Jakarta that many graduates working in public accounting firms. The sample in this study amounted to 196 respondents through spreading a questionnaire to students diretly, and processed using SPSS Version 21. The results are intrinsic values, perceptions of student and parental influence has a significant influence on the tendency of students to work as a public accountant, while gender and labor market considerations does not have a significant effect. According to The TRA Model, this research result is consistent with TRA model. Therefore, the role of associations of public accountants in the case of Indonesian Institute of Certified Public Accountants (IAPI) and the universities must play an active role creates a clear prospect information and public accounting profession.

Applying the Theory of Reasoned Action to Understanding Teen Pregnancy with American Indian Communities.

Objectives American Indian girls have higher teen pregnancy rates than the national rate. Intervention studies that utilize the Theory of Reasoned Action have found that changing attitudes and subjective norms often leads to subsequent change in a variety of health behaviors in young adults. The current study goal is to better understand sexual decision-making among American Indian youth using the Theory of Reasoned Action model and to introduce ways to utilize attitudes and subjective norms to modify risky behaviors. Methods The project collected qualitative data at a reservation site and an urban site through 16 focus groups with American Indian young people aged 16-24. Results Attitudes towards, perceived impact of, and perception of how others felt about teen pregnancy vary between American Indian parents and non-parents. Particularly, young American Indian parents felt more negatively about teen pregnancy. Participants also perceived a larger impact on female than male teen parents. Conclusions There are differences between American Indian parents and non-parents regarding attitudes towards, the perceived impact of, and how they perceived others felt about teen pregnancy. Teen pregnancy prevention programs for American Indian youth should include youth parents in curriculum creation and curriculum that addresses normative beliefs about teen pregnancy and provides education on the ramifications of teen pregnancy to change attitudes.