Realm Of Behavior Research Articles

Impact of Social Media on Adolescent Mental Health and Ethical Development: A Qualitative Study on Early Character Formation in Sarolangun Regency

Adolescent psychiatry reveals that 95.4% of adolescents aged 16-24 exhibit anxiety symptoms, and 88% show signs of depression, largely due to excessive social media use, resulting in character decline and apathy. This study explores the role of early character building in improving the formation of ethics in children in Sarolangun Regency, addressing concerns related to the negative effects of social media. A qualitative, descriptive approach was employed to investigate how habituation practices contribute to the development of student ethics. The study focused on five schools in Sarolangun Regency: SDIT AL Fatih, SDIT Rahmatul Ummah, SDIT AL Kahfi, SDN 1, and SDIT AS-Salam. Data collection involved interviews and observations of students, teachers, and parents to assess their roles in ethical development. The findings demonstrate that while technological advancements offer various benefits, they also introduce significant challenges, particularly in the realm of student behavior. Teachers actively work to mitigate the negative impacts of social media by providing guidance, instruction, and education on its dangers. Additionally, parents play an essential role in fostering ethical behavior, contributing significantly to children's moral development through consistent support and proper guidance. Both educators and parents are pivotal in guiding students' ethical growth amidst the increasing influence of social media. The combined efforts of these stakeholders ensure that children develop strong ethical foundations, helping counteract the potential negative impacts of technology. The study highlights the importance of early ethical education and the need for collaboration between teachers and parents to effectively guide children in the responsible use of social media.

Learning obstacle avoidance and predation in complex reef environments with deep reinforcement learning

The reef ecosystem plays a vital role as a habitat for fish species with limited swimming capabilities, serving not only as a sanctuary and food source but also influencing their behavioral tendencies. Understanding the intricate mechanism through which fish adeptly navigate the moving targets within reef environments within complex water flow, all while evading obstacles and maintaining stable postures, has remained a challenging and prominent subject in the realms of fish behavior, ecology, and biomimetics alike. An integrated simulation framework is used to investigate fish predation problems within intricate environments, combining deep reinforcement learning algorithms (DRL) with high-precision fluid-structure interaction numerical methods-immersed boundary lattice Boltzmann method (lB-LBM). The Soft Actor-Critic (SAC) algorithm is used to improve the intelligent fish's capacity for random exploration, tackling the multi-objective sparse reward challenge inherent in real-world scenarios. Additionally, a reward shaping method tailored to its action purposes has been developed, capable of capturing outcomes and trend characteristics effectively. The convergence and robustness advantages of the method elucidated in this paper are showcased through two case studies: one addressing fish capturing randomly moving targets in hydrostatic flow field, and the other focusing on fish counter-current foraging in reef environments to capture drifting food. A comprehensive analysis was conducted of the influence and significance of various reward types on the decision-making processes of intelligent fish within intricate environments.

The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape

Purpose The ever-evolving landscape of financial technology (Fintech) has revolutionised payment methods and raised questions about what drives user behaviour in adopting these innovative solutions. This study, using narrative transportation theory as an underpinning theory, aims to investigate into the dynamics of green user behaviour in adopting Fintech payments. Design/methodology/approach This study used a deductive approach, and with data obtained from 635 respondents through the purposive sampling technique, partial least squares structural equation modelling was employed to yield significant insights. Findings The study found a positive association between green brand positioning and product differentiation. However, it unexpectedly didn't impact user attitudes towards Fintech payments. Green brand image and perceived performance positively influenced product differentiation. Perceived product differentiation fully mediated the association between green brand positioning and user attitudes. The study introduced fear of missing out's (FOMO) moderating role, enriching eco-conscious marketing insights and user behaviour understanding. Research limitations/implications This study reveals crucial implications for marketers, policymakers and user experience (UX) designers operating within the Fintech industry. It emphasises green brand positioning's impact on product differentiation, user attitudes and its mediating role. It advocates for sustainability integration, innovation, strategic messaging and user-centric improvements to optimise user perceptions and competitiveness in the evolving Fintech landscape. The study's cross-sectional design may limit the ability to establish causal relationships over time and overlook temporal changes in green Fintech adoption dynamics; thus, longitudinal studies are warranted to better understand the evolving nature of user attitudes and behaviours towards green Fintech payments. Originality/value This study adds novelty to the existing body of literature by introducing the dimension of innovation appeal to green brand positioning and employing narrative transportation theory in the Fintech realm. The findings also add novelty by highlighting the moderating impact of fear of missing out in predicting the association between green brand positioning and product differentiation in the realm of green Fintech and green use behaviour.

SAGA: results of a second trial testing a mentalizing-based reading intervention on children and staff in early childhood education

Social–emotional development is a key factor in child well-being and development, and studying how it can be supported in early childhood is crucial. This study acted as a second trial testing the efficacy of a shared story book reading intervention combined with mentalizing discussions (SAGA), on children’s (N = 196) social–emotional development. In contrast to the first trial, the current trial utilized a group comprised of mostly multilingual children, attending daycare in a minority language. In addition, we investigated the effect of the intervention on the mentalizing capacity of the staff. The staff of the early childhood education and care (ECEC) centers were trained to lead discussions about story characters’ mental states with children three times a week. The staff’s mentalization ability was measured by the self-reported Mentalization Scale (MentS). Children’s social–emotional development was evaluated via the teacher-reported Strengths and Difficulties Questionnaire SDQ, and verbal fluency via a subtest from the NEPSY II neuropsychological test battery. After 12 weeks, the children in the SAGA group showed improvement in prosocial behavior, whereas no change was observed in the control group. Furthermore, within the SAGA group, the children showing initially lower scores for prosocial behavior displayed larger improvement compared to their peers with higher scores at baseline. No such intervention-based improvement emerged in verbal fluency. Unlike in the first trial, the intervention did not have an impact on children’s internalizing or externalizing problems. The results suggest that story reading sessions combined with mentalizing discussions about emotions, thoughts, and intentions of the story characters may support children’s social–emotional development within the realm of prosocial behavior, although the possibility to decrease children’s internalizing and externalizing problems with these sessions remains unclear based on the two trials. In addition, training the ECEC staff in mentalization theory and guiding them toward mind-related dialogs improved staff motivation to mentalize, as well as their child-related mentalization capacity.

Evaluating the Efficacy of Agent-Based Modeling in Analyzing Pedestrian Dynamics within the Built Environment: A Comprehensive Systematic Literature Review

The dynamics of pedestrian behavior within the built environment represent a multifaceted and evolving field of study, profoundly influenced by shifts in industrial and commercial paradigms. This systematic literature review (SLR) is motivated by the imperative to comprehensively investigate and assess the built environment through the lens of pedestrian modeling, employing advanced modeling tools. While previous scholarship has explored the interplay between the built environment and pedestrian dynamics (PD), there remains a conspicuous gap in research addressing the utilization of agent-based modeling (ABM) tools for a nuanced evaluation of PD within these contexts. The SLR highlights the essential and practical benefits of using ABM to study PD in built environments and combine related theories and practical projects. Beyond theoretical discussions, it emphasizes the real-world contributions of ABM in understanding and visualizing how people behave in urban spaces. It aims to provide deep insights for both researchers and urban planners. By thoroughly examining recent research, it not only explores the practical uses of ABM but also reveals its broad implications for various aspects of pedestrian behavior in built environments. As a result, this SLR becomes a key resource for understanding the crucial role of ABM in studying the complexities of our surroundings. The findings and discussion here highlight ABM’s vital role in bridging the gap between theory and practice, improving our understanding of pedestrian behavior in urban settings. Furthermore, this study outlines promising avenues for future research, thereby fostering continued exploration and innovation in the dynamic realm of pedestrian behavior within built environments.

Everyday lived experience and ‘carescape’ of women street vendors: Spatial Justice in Al-Hisba Marketplace, Ramallah/Al-Bireh, Palestine

The city’s local markets are essential for daily shopping and nurture traditions, spatial practices, and heritage. This study investigates the everyday lived experiences of Palestinian women street vendors operating in the Al-Hisba marketplace, located in the center of Ramallah/Al-Bireh. It investigates the challenges they encountered in the evolving Al-Hisba, against the backdrop of male dominance and the impediments imposed by the Israeli occupation. Within this context, they struggle to survive and to cope with transformative shifts in marketing trends. These challenges offer glimpses of resilience and opportunities to adapt to emerging informalities, the essential practices of spatial making-do, and a growing network of “carescape.” Employing a qualitative approach and actor-network theory, this study draws on the narratives of women street vendors to unravel their tactics of resilience, the dynamics of their carescape network, and the adaptive practices they employ to sustain their presence in Al-Hisba. The findings illuminate the negotiated spatial opportunities of adaptation in the face of uncertainties within Al-Hisba marketplace. This study also contributes to the realm of cultural studies and human behavior, offering insights that inform urban epistemologies. It underscores the importance of local markets in anchoring cities to principles of spatial equity and sense of place.

APPLICATION OF RFM MODEL ON CUSTOMER SEGMENTATION IN DIGITAL MARKETING

APPLICATION OF RFM MODEL ON CUSTOMER SEGMENTATION IN DIGITAL MARKETING

Factors Affecting Consumer Behaviour In Indian Fashion Retail Industry- A Study Of Recent Trends And Preferences.

This study investigates the multifaceted realm of consumer behavior within the Indian fashion retail industry, focusing on the intricate interplay of various factors shaping purchasing decisions. With an ever-evolving market landscape, understanding recent trends and preferences becomes paramount for businesses striving to remain competitive and relevant. Drawing upon a comprehensive review of literature and empirical research, this paper aims to dissect the intricate web of influences that drive consumer behavior in the Indian context. Key factors such as cultural nuances, economic dynamics, social influences, and technological advancements are scrutinized to unravel their impact on consumer preferences and buying patterns. Through surveys, interviews, and data analysis, insights are gleaned into the evolving tastes and preferences of Indian consumers in the realm of fashion retail. Additionally, the role of marketing strategies, brand perception, and customer experience in shaping consumer decisions is explored. The findings of this study not only provide valuable insights for businesses operating in the Indian fashion retail sector but also contribute to the broader understanding of consumer behavior dynamics in a rapidly evolving market environment. By staying attuned to the pulse of consumer preferences and adapting strategies accordingly, businesses can navigate the complex terrain of the Indian fashion retail industry with agility and foresight.

Impact of Emotional Marketing on Consumer Decision Making :A Review

Emotional marketing is the practice of marketers using a variety of strategies to arouse consumers' emotions and persuade them to purchase goods or services. Emotional advertising is a subset of emotional marketing. When we talk about the theme of emotion in advertising, we usually think of advertisements with adorable newborns or playful puppies. Emotional marketing is defined as anything that convinces the consumer to purchase the goods while simultaneously bringing tears or joy to their eyes. This idea has gained traction in recent years as marketers have realized that evoking strong feelings in exposed customers encourages not just in-store purchases but also advertising memory and brand loyalty. A review of a few studies conducted in this field is presented in this study. This essay seeks to determine if buyers are rational decision-makers, emotionally invested in the goods, or both. This idea is not going away, even though it is still developing. Emotional marketing constitutes a strategic approach employed by marketers to elicit a spectrum of emotions in consumers, influencing their decision to purchase products or services. It encompasses a range of techniques aimed at resonating with the audience on an emotional level. Within this broader concept, emotional advertising emerges as a specific subset, often characterized by heartwarming visuals like newborns or endearing animals. The core objective is to not only persuade consumers to make a purchase but to simultaneously evoke feelings of joy or sentimentality. This approach has gained substantial momentum in recent years as marketers recognize its potential to not only drive in-the-moment sales but also foster lasting brand loyalty and create memorable advertising experiences. The essay at hand delves into a compilation of studies within this domain, seeking to ascertain whether consumers are primarily rational decision-makers, emotionally connected to products, or a combination of both. Despite its evolving nature, the enduring relevance of emotional marketing indicates that the strategy, designed to tug at consumers' heartstrings, is poised to remain a pivotal force in the realm of marketing and consumer behavior.

Exploring the Role of Attachment Styles, Life Scripts, and Parental Mandates in Suicidal Behavior: Implications for Prevention and Intervention

Introduction The scientific literature widely acknowledges the multitude of factors contributing to suicide, emphasizing the intricate and dynamic interplay among genetic, biological, psychological, and social dimensions (Van Heeringen, 2001). Despite this consensus, each suicide case is unique, shaped by an exclusive combination of these factors. One relatively underexplored risk factor in the realm of suicidal behavior is attachment style. As posited by attachment theorists, avoidant and anxious/insecure attachment styles may hold predictive value for suicide attempts (Sheftall et al., 2014).ObjectivesThis study undertakes a comprehensive review of the relationships between attachment styles, life scripts, parental mandates, and suicidal behavior.MethodsThis study delves into the interconnections between attachment styles, life scripts, parental mandates, and suicide, drawing from an extensive body of research and theory. A comprehensive review of existing literature was conducted to elucidate the intricate relationships among these variables and their potential influence on suicidal behavior.Results The synthesis of existing research highlights a compelling link between attachment styles, life scripts, and parental mandates. Attachment styles, formed in early life, profoundly influence an individual’s interpersonal relationships, emotional regulation, and sense of self-worth. These attachment patterns lay the foundation for the development of life scripts—internalized narratives that dictate one’s beliefs, values, and expectations regarding their life course. Parental mandates, often transmitted explicitly or implicitly during childhood, further shape these life scripts by imposing conditions or constraints on the individual’s choices and aspirations.Crucially, within this framework, suicidal behavior emerges as a possible outcome. Individuals with maladaptive attachment styles, burdened by parental mandates that discourage autonomous living or impose conditional acceptance, may perceive suicide as a way to escape perceived unmet expectations or alleviate emotional distress.ConclusionsThis study underscores the intricate interplay between attachment styles, life scripts, parental mandates, and suicidal behavior. Understanding these complex relationships is pivotal in both prevention and intervention efforts. Recognizing the significance of family history, parental approaches, maladaptive beliefs, attachment patterns, and early caregiver interactions can inform the development of targeted strategies aimed at mitigating suicide risk in diverse contexts, including schools, communities, and clinical settings. By identifying these factors and their influence on suicidal behavior, practitioners and researchers alike can contribute to more effective prevention and intervention initiatives tailored to individual needs.Disclosure of InterestNone Declared

Network Analysis of Research Collaboration in Skills-Based Leadership: A Bibliometric Approach

Skills-based leadership has emerged as a critical area of study within the realm of organizational behavior and management theory. This paper employs a bibliometric approach to analyze the landscape of research collaboration in skills-based leadership. Utilizing network analysis techniques, the paper explores the patterns of collaboration among researchers, institutions, and countries, shedding light on the dynamics and evolution of this field. By synthesizing bibliometric data, this study aims to provide insights into the structure, trends, and key contributors in research on skills-based leadership, offering valuable implications for future research directions and practical applications.

The Impact of Green Marketing Strategies on Employees Green Performance: An HRM Perspective

The rising concerns of the influence of human actions on the environment has resulted in a growing focus in the field of management science, particularly Human Resource Management (HRM). The right direction of going green must be directly linked with Environmental, Economic, and social performance Also, the field of Green Marketing has recently gained significant interest from researchers and practitioners in the realm of consumer behavior. Marketing and HR are fundamental departments in any organization, and their collaboration is essential for the success and resilience of a business, especially if the focus on sustainable development. This research aim to identify the impact of GM on employees’ green performance (GP). Also, to enhance research efforts, and improve the search process for other researchers seeking relevant paper and future research. The research problem has been formulated with the question: Can green marketing impact employees’ green performance by adapting, implementing, and promoting environmentally conscious behavior and corporate sustainability. This article provides a systematic Literature Review of existing research as a methodology. This research found that business can use GM strategies to impact the employees GP. Therefore, promoting and encouraging environmentally conscious practices in the workplace and incorporating a “sustainable culture” will help employees feel healthier, more motivated to finish their work, easily communicating their ideas about best green practices, and more satisfied with the company.

Impact of Brand Image on Consumer Buying Behavior towards Luxury Automobile Segment

The luxury automobile market has witnessed significant growth in recent years, attracting global players such as Mercedes, BMW, Audi, Jaguar, Range Rover, and more. This research project delves into the intricate realm of consumer behavior within the luxury car segment, focusing on the state of India. It aims to unravel the multifaceted factors influencing consumers' decisions to invest in prestigious luxury car brands. Luxury cars are not merely vehicles; they are a fusion of opulence and prestige. This study seeks to comprehend the perceptions and motivations driving individuals to opt for luxury car brands. Wealthy consumers are drawn to these vehicles not solely for their superior technical features but also for their non-technical attributes, particularly the perceived image of the car brand. Luxury cars serve as a conspicuous display of wealth and social status.

Innovation Energy as a Stimulus for Converting Employees’ Innovation Properties into IWB, Yielding Result Drive, Flow and Stamina

Abstract The article centres on a study, extending from two preceding case studies, with a specific focus on exploring the converting role of innovation energy in the realm of innovative work behaviour (IWB). The findings underscore the pivotal role of innovation energy in converting the individual innovation properties—creativity, psychological empowerment and optimism—into IWB. It also underscores the significance of organisational attention to these individual properties, along with four additional working mechanisms—autonomy in work design, innovative teamwork, supportive leadership and external contacts—all of which impact the converting process. Insights gleaned from this case study show that innovation energy plays a crucial role in the overall IWB process. Through a careful examination of the interplay between the construct of innovation energy and five associated mechanisms, the article offers an understanding of the IWB process as observed through the lens of engaged employees actively demonstrating IWB.

Predictors of Agricultural Technology Adoption Among the Cassava Farmers in the North- Central Nigeria

This research paper delves into the underexplored realm of agricultural technology adoption behaviour among cassava farmers in North Central Nigeria, with a focus on elucidating the predictors of technology adoption within the region. Leveraging a quantitative survey research design, data was collected from 377 cassava farmers through structured questionnaires. Findings reveal significant relationships between various factors such as performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation, prior experience, and the adoption of agricultural technology. Through multiple linear regression analyses, it was established that these factors exert substantial influences on technology adoption behaviour among cassava farmers. Based on empirical evidence, policy recommendations were formulated to enhance the adoption of agricultural technologies among cassava farmers, aiming to foster a transition from subsistence to commercial farming, thereby bolstering agricultural productivity and socio-economic development in the region. These recommendations encompass governmental support for improved cassava seedlings, duty-free importation of agricultural implements, procurement and distribution of tractors, expansion of extension services, fertilizer production facilities, subsidized procurement of agricultural machinery, and enhanced importation policies for agro-chemicals. This research contributes to a deeper understanding of the complex dynamics underlying technology adoption in agricultural contexts, offering insights for policymakers, practitioners, and researchers alike.

Future of Retailing in Metro Manila: DIY Homeowners’ Acceptance and Use of Technology in an Omnichannel Retailing

This paper investigates the multifaceted realm of consumer behavior within Metro Manila’s hardware industry, focusing on omnichannel factors that shape purchase intentions. Drawing from Venkatesh et al.’s 2003 Unified Theory of Acceptance and Use of Technology (UTAUT) model, the researcher adapted the theoretical framework by eliminating moderators and substituting Facilitating Conditions with Habit and Perceived Security. To unravel the intricacies of consumer preferences, a quantitative approach was employed, utilizing a survey instrument administered to 400 DIY homeowners-representing a cross-section of the target population. The research methodology incorporated Slovin’s formula for sample size determination, ensuring a robust and representative dataset. Additionally, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the data and derive meaningful insights. This methodological approach allows for a refined exploration of the relationships between variables, offering a quantitative foundation for answering the research questions. The results elucidate the pivotal roles of Performance Expectancy and Perceived Security in positively influencing Purchase Intent. Notably, the study unveils a significant positive relationship between Purchase Intent and Usage Behavior, emphasizing the consequential impact of intention on subsequent consumer actions. This comprehensive exploration provides valuable insights for industry practitioners seeking to refine their omnichannel strategies in the hardware sector. By deciphering the intricate interplay of factors influencing consumer behavior, businesses can optimize their approaches, fostering greater engagement and loyalty among DIY homeowners in Metro Manila. This research contributes significantly to the evolving discourse on omnichannel dynamics, offering a nuanced perspective grounded in empirical evidence and a modified UTAUT framework.

A Study on Consumer Behaviour Towards Canon Printers (With Special Reference to Excite Inc.)

This research aims to delve into the intricate realm of consumer behavior towards Canon printers, with a particular focus on Excite Inc. The study is designed to accomplish three primary objectives: first, to examine the level of awareness among consumers regarding Canon printers; second, to identify the factors that significantly influence consumer preferences towards Canon printers; and third, to gauge the satisfaction levels of consumers using Canon printers.

Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian serta Dampaknya terhadap Pembelian Ulang (Studi Kasus Konsumen Sepatu Ventella di Surakarta)

This research employs a quantitative and descriptive approach to comprehend the factors shaping the repeat purchase patterns of Ventela shoes in Surakarta. The study includes all Surakarta residents who have previously engaged in Ventela product purchases, with a carefully chosen sample of 100 respondents through purposive sampling techniques. Data collection involves the administration of Likert-scale questionnaires, while analysis is executed utilizing SMARTPLS 3.0 software, applying a Structural Equation Model (SEM) framework via Partial Least Squares (PLS). The findings reveal a nuanced perspective: while product quality exerts a positive influence on repeat purchases, its statistical significance is deemed insignificant. Conversely, the impact of price on repeat purchases is both positive and statistically significant. Moreover, both product quality and price wield significant sway over purchase decisions, thereby fostering a culture of repeated buying behavior. These findings not only offer profound insights into the nuanced determinants driving repeat purchasing decisions for Ventela shoes in Surakarta but also furnish strategic implications for product marketing endeavors while paving the way for further exploration in the realm of consumer behavior and purchase decision dynamics. The research aims to enhance understanding of consumer repurchasing patterns for Ventela shoes in Surakarta, enabling companies to optimize their marketing strategies and improve customer satisfaction and loyalty.

Fractional quantum ferroelectricity

For an ordinary ferroelectric, the magnitude of the spontaneous electric polarization is at least one order of magnitude smaller than that resulting from the ionic displacement of the lattice vectors, and the direction of the spontaneous electric polarization is determined by the point group of the ferroelectric. Here, we introduce a new class of ferroelectricity termed Fractional Quantum Ferroelectricity. Unlike ordinary ferroelectrics, the polarization of Fractional Quantum Ferroelectricity arises from substantial atomic displacements that are comparable to lattice constants. Applying group theory analysis, we identify 28 potential point groups that can realize Fractional Quantum Ferroelectricity, including both polar and non-polar groups. The direction of polarization in Fractional Quantum Ferroelectricity is found to always contradict with the symmetry of the “polar” phase, which violates Neumann’s principle, challenging conventional symmetry-based knowledge. Through the Fractional Quantum Ferroelectricity theory and density functional calculations, we not only explain the puzzling experimentally observed in-plane polarization of monolayer α-In2Se3, but also predict polarization in a cubic compound of AgBr. Our findings unveil a new realm of ferroelectric behavior, expanding the understanding and application of these materials beyond the limits of traditional ferroelectrics.

Shopping experience and consumer loyalty towards organic food stores: evaluating the moderating role of gender

PurposeThis study delves into the complex realm of consumer behavior by exploring the impact of distinct shopping motives, encompassing status, value and gratification, on store satisfaction within the domain of organic food retail. Moreover, it seeks to decipher the influence of perceptual disparities between male and female patrons on the intricate nexus between shopping experience and consumer loyalty within organic food stores.Design/methodology/approachA comprehensive dataset comprising responses from 400 participants was gathered and subjected to confirmatory analysis and structural equation modeling. These analytical tools were employed to dissect the data, validate the underlying research framework and unveil critical insights.FindingsThe empirical analysis, facilitated by structural equation modeling, substantiates that organic food stores prioritize the organic attribute, primarily centered on healthiness, often to the detriment of broader conceptual and social aspects. This validates the interplay between shopping experience dimensions, customer contentment, loyalty and the intent to revisit. Gender, as a moderator, exerts a discernible influence on these relationships, highlighting distinct shopping behaviors among male and female consumers when gauging the influence of shopping experience dimensions within organic food retail establishments.Practical implicationsThe implications of this research resonate deeply within the organic food retail landscape. The insights garnered provide valuable guidance to organic food retailers aiming to enhance their store ambiance and allure, thereby fostering sustained customer satisfaction. This, in turn, augments the propensity for customer loyalty and repeat patronage, a particularly pressing concern in today's fiercely competitive retail milieu. Furthermore, the study carries significant ramifications for organic food producers and governmental entities, outlining a framework for augmenting the value proposition of organic foods in alignment with customer experiential paradigms.Originality/valueIn a milieu characterized by the emergence of novel product categories and industry entrants, the study fills a critical void by investigating customer satisfaction within the broader retail food sector, with specific focus on organic food stores. Moreover, the research embarks on a pioneering exploration of the prospective trajectory of organic food stores in the Indian context, employing a marketing lens and grounded in the theory of needs satisfaction.