The purpose of the study is to compare chatbots, assess their ability to perform tasks, analyze their impact on consumers, and determine the areas of application and risks associated with the use of intelligent dialogue assistants. The research methods used in the study include analysis and systematisation of information, synthesis and generalization of theoretical data based on a review of current research, which made it possible to assess the risks and benefits of using chatbots for businesses and ordinary users. The scientific novelty lies in the analysis of technologies for creating intelligent dialogue assistants and determining the areas of application of chatbots. A study of the areas of application of modern intelligent dialogue systems has shown the high efficiency of using chatbots to solve typical user problems. The article provides statistical data on how satisfied Internet users are with contacts with chatbots and describes recommendations for improving such dialogue systems. An analysis of the role of artificial intelligence in the operation of dialogue systems has shown possible risks from the impact of technology on the minds of users. Conclusions. One of the most obvious trends in chatbots in 2023 is that their use will become more widespread and chatbots themselves will become more sophisticated. Their advantage is free customer service and data collection, which can then be used for marketing research. Over time, chatbots will be used in such areas as marketing, recruitment, education, and medicine. Their ability to perform a wide range of tasks makes chatbots attractive for e-commerce stores, B2B companies, real estate, healthcare, and education. In the future, intelligent dialogue agents will work with huge, dynamic, heterogeneous data streams, providing powerful capabilities for adaptive and flexible interaction. Dialogue systems have become successful and reliable due to the large amount of real-world user data available to their developers. However, these systems still exhibit rather limited communication behaviour modelled on information retrieval tasks. Chatbots are developed for research purposes, but they are often limited to a narrow, manually created domain. The newest trend in conversational agent development involves neural networks and models trained on huge collections of dialogue data without detailed specifications of dialogue states. These models lack tractability and interpretability due to their black-box nature. They also require extensive supervised training data to be competitive.
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