The inclusion of real world evidence in HTA submissions has become increasingly desirable. In the UK, databases containing data collected in primary care represent a ready source of real world data however they continue to be underutilised in this field. We sought to review the use of such databases in NICE technology assessments (TAs) and provide recommendations regarding their use in future submissions. The NICE website was searched for keywords relating to the main primary care databases in the UK. All NICE TAs identified through this search were screened and information on the data source and the way the data was used in the submission were extracted. Comments on the data by the evidence review group (ERG) and committee were also extracted and reviewed. A total of 13 NICE TAs were identified. Between 2007 and 2010, data from primary care databases were used in 3 NICE TAs to support arguments regarding the prevalence of asthma and prescribing patterns in asthma and fracture prevention. The ERG/committee did not comment on this data. Between 2011 and 2016, data from primary care databases were used in 10 NICE TAs, with 3 in 2015 and 3 in 2016. In each of these cases the data were used to inform a small number of parameters in an economic model. The data were generally well received by the ERGs/committees. Criticisms of the data typically occurred where the results had been repurposed from a published study. The use of data from UK primary care databases in NICE submissions is increasing. The planning of database studies to support market access should begin early in the drug development process and, through collaboration between the trial team, economic modellers and database experts, can be used to inform a multitude of parameters in the economic model.